Awesome Marketing Books

A curated list of must-read marketing books that provide invaluable insights, frameworks, and strategies for marketers, entrepreneurs, and students of business alike. Contributions are welcome!

Contents

• Classics
• Digital Marketing
• Consumer Behavior
• Branding
• Strategy
• Psychology and Influence

Classics

• This is Marketing: You Can’t Be Seen Until You Learn to See
  By: Seth Godin

Digital Marketing

• Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World
  By: Gary Vaynerchuk

• The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
  By: Joseph Sugarman

Consumer Behavior

• Cashvertising: How to Use More Than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone
  By: Drew Eric Whitman

Branding

• Hey Whipple, Squeeze This
  By: Luke Sullivan

Strategy

• Product-Led Growth: How to Build a Product That Sells Itself
  By: Wes Bush

• Traction: How Any Startup Can Achieve Explosive Customer Growth
  By: Gabriel Weinberg, Justin Mares

• The Ultimate Sales Letter: Attract New Customers, Boost Your Sales
  By: Dan S. Kennedy

• Lean Analytics: Use Data to Build a Better Startup Faster
  By: Alistair Croll, Benjamin Yoskovitz

Psychology and Influence

• Influence: The Psychology of Persuasion
  By: Robert B. Cialdini

• Predictably Irrational: The Hidden Forces That Shape Our Decisions
  By: Dan Ariely

• Cashvertising: How to Use More Than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone
  By: Drew Eric Whitman

• The Ultimate Sales Letter: Attract New Customers, Boost Your Sales
  By: Dan S. Kennedy

• The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
  By: Joseph Sugarman

• This is Marketing: You Can’t Be Seen Until You Learn to See
  By: Seth Godin

• Product-Led Growth: How to Build a Product That Sells Itself
  By: Wes Bush

• Traction: How Any Startup Can Achieve Explosive Customer Growth
  By: Gabriel Weinberg, Justin Mares

• Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World
  By: Gary Vaynerchuk

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Contributing

Feel free to submit a pull request with your favorite marketing book and a short description of why it's worth including here!