A curated list of must-read marketing books that provide invaluable insights, frameworks, and strategies for marketers, entrepreneurs, and students of business alike. Contributions are welcome!
- This is Marketing: You Can’t Be Seen Until You Learn to See
By: Seth Godin
-
Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World
By: Gary Vaynerchuk -
The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
By: Joseph Sugarman
- Cashvertising: How to Use More Than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone
By: Drew Eric Whitman
- Hey Whipple, Squeeze This
By: Luke Sullivan
-
Product-Led Growth: How to Build a Product That Sells Itself
By: Wes Bush -
Traction: How Any Startup Can Achieve Explosive Customer Growth
By: Gabriel Weinberg, Justin Mares -
The Ultimate Sales Letter: Attract New Customers, Boost Your Sales
By: Dan S. Kennedy -
Lean Analytics: Use Data to Build a Better Startup Faster
By: Alistair Croll, Benjamin Yoskovitz
-
Influence: The Psychology of Persuasion
By: Robert B. Cialdini -
Predictably Irrational: The Hidden Forces That Shape Our Decisions
By: Dan Ariely -
Cashvertising: How to Use More Than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone
By: Drew Eric Whitman -
The Ultimate Sales Letter: Attract New Customers, Boost Your Sales
By: Dan S. Kennedy -
The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
By: Joseph Sugarman -
This is Marketing: You Can’t Be Seen Until You Learn to See
By: Seth Godin -
Product-Led Growth: How to Build a Product That Sells Itself
By: Wes Bush -
Traction: How Any Startup Can Achieve Explosive Customer Growth
By: Gabriel Weinberg, Justin Mares -
Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World
By: Gary Vaynerchuk
Contributing
Feel free to submit a pull request with your favorite marketing book and a short description of why it's worth including here!