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Explore Online retail dataset and create customer segmentation using RFM (Recency, Frequency, Monetary) analysis. This is a transnational data set which contains all the transactions occurring between 01/12/2010 and 09/12/2011 for a UK-based and registered non-store online retail.The company mainly sells unique all-occasion gifts. Many customers…

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Explore Online retail dataset and create customer segmentation using RFM (Recency, Frequency, Monetary) analysis. This is a transnational data set which contains all the transactions occurring between 01/12/2010 and 09/12/2011 for a UK-based and registered non-store online retail.The company mainly sells unique all-occasion gifts. Many customers…

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