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customer-behavior

Here are 18 public repositories matching this topic...

This notebook focuses on RFM (Recency, Frequency, Monetary) segmentation, a popular method used in customer analysis to group customers based on their purchasing behavior. The key goal of RFM segmentation is to identify different customer segments by analyzing their transaction history and assigning them to categories based on their recency of purc

  • Updated Aug 21, 2024
  • Jupyter Notebook

A machine learning project that predicts online shopping purchase intent using a k-nearest neighbor classifier. The model analyzes visitor behavior features like page visits, browsing duration, bounce rates, and user characteristics to predict whether a visitor will make a purchase. Built with scikit-learn.

  • Updated May 4, 2024
  • Python

This project focuses on customer segmentation using RFM analysis and K-Means clustering into high value, low value, and potentially loyal groups. Key revenue metrics such as LastMonthRevenue and LifeTimeRevenue are calculated, with visualizations to provide insights into customer behavior for targeted marketing and improved retention str

  • Updated Oct 6, 2024
  • Jupyter Notebook

Leveraging K-Means clustering, our project categorizes retail customers based on purchasing behaviors and demographics. This provides businesses with actionable insights to tailor marketing efforts, enhancing customer experience and boosting sales.

  • Updated Sep 17, 2023
  • Jupyter Notebook

This repository contains the analysis of Iowa liquor retail sales data, aimed at uncovering sales trends and forecasting future sales patterns. The project involves data cleaning, preparation, and advanced time series analysis using Microsoft SQL Server and Google Colab.

  • Updated Jul 27, 2024

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