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Update 02_no-consent-requirement.md
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ironbrands16 authored Aug 6, 2024
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By not collecting personal data, we allow customers to use Simple Analytics **without needing consent** from end users or website visitors. This builds trust with users, provides a frictionless experience without annoying pop-ups, and avoids the significant data loss caused by cookie rejection and ad blockers. Some clients even use Simple Analytics alongside traditional cookie-based solutions to mitigate data loss from opt-outs.
By not collecting personal data, we allow customers to use Simple Analytics **without needing consent** from end users or website visitors. This builds trust with users, provides a frictionless experience without annoying pop-ups, and avoids the significant data loss caused by cookie rejection and ad blockers.

Some clients even use Simple Analytics alongside traditional cookie-based solutions to mitigate data loss from opt-outs.

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