feat: add custom spans in trace #929

Job	Run time
Escape commit message to send in slack	1s
Deploy backend to AWS Elastic Beanstalk / set_environment	1s
Deploy backend to AWS Elastic Beanstalk / lint-test	3m 40s
Deploy frontend to AWS Amplify / deploy-frontend	6m 0s
Deploy worker to AWS Elastic Container Service / set_environment	1s
Deploy worker to AWS Elastic Container Service / lint	1m 10s
Send slack message when deployment starts	2s
Deploy worker to AWS Elastic Container Service / build_application	2m 7s
Deploy worker to AWS Elastic Container Service / deploy_sending	11m 53s
Deploy worker to AWS Elastic Container Service / deploy_logging	4m 16s
Deploy backend to AWS Elastic Beanstalk / build_application	2m 13s
Deploy backend to AWS Elastic Beanstalk / deploy_callback	7m 56s
Deploy backend to AWS Elastic Beanstalk / deploy_backend	7m 58s
End-to-end Test / set_environment	1s
End-to-end Test / playwright-run	51s
Send Slack message about failed build and tag engineers if it's prod	2s
Send Slack message about successful build	0s
	48m 12s

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