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  1. Customer_Segmentation_for_Targeted_Promotions Customer_Segmentation_for_Targeted_Promotions Public

    This project focuses on identifying customer segments for a U.K. bank to enhance promotional strategies. By analyzing data from 600 customers—including demographics, income, and account types. The …

    Jupyter Notebook

  2. Optimizing_Marketing_Strategy Optimizing_Marketing_Strategy Public

    Predict customer responses to direct marketing firm's catalog mailings, focusing on enhancing marketing strategies. Analyzing data from 2,000 customers, we apply decision trees, random forests, k-n…

    Jupyter Notebook

  3. Predicting_Box_Office_Success Predicting_Box_Office_Success Public

    A statistical analysis of movie box office revenues, exploring the predictive power of traditional movie variables (e.g., budget, genre, star power) and internet buzz metrics (e.g., trailer views, …

    Jupyter Notebook

  4. Retail_Insights-Transaction_Pattern_Analysis Retail_Insights-Transaction_Pattern_Analysis Public

    This project uncovers hidden shopping patterns in retail transactions from the Stationary and Health & Beauty Aids departments. By analyzing 200,000 transactions, we identify frequently bought prod…

    Jupyter Notebook