[hotfix][docs] Remove unnecessary html link tags and fix typo

This closes apache#44.

README.md

@@ -1,19 +1,19 @@
-# FLink Table Store
+# Flink Table Store
 
 Flink Table Store is a unified streaming and batch store for building dynamic tables on Apache Flink.
 
 Flink Table Store is developed under the umbrella of [Apache Flink](https://flink.apache.org/).
 
-## <a name="build"></a>Building the Project
+## Building
 
-Run the `mvn clean package` command.
+Run the `mvn clean package` command to build the project.
 
 Then you will find a JAR file that contains your application, plus any libraries that you may have added as dependencies to the application: `target/<artifact-id>-<version>.jar`.
 
-## <a name="contributing"></a>Contributing
+## Contributing
 
 You can learn more about how to contribute on the [Apache Flink website](https://flink.apache.org/contributing/how-to-contribute.html). For code contributions, please read carefully the [Contributing Code](https://flink.apache.org/contributing/contribute-code.html) section for an overview of ongoing community work.
 
-## <a name="license"></a>License
+## License
 
 The code in this repository is licensed under the [Apache Software License 2](LICENSE).