Ads-Library-API-Script-Repository

Ads-Library-API-Script-Repository is a set of code examples to help user/researchers understand how the Meta Ad Library API works. It also provides a simple command-line interface(CLI) for users to easily use the Meta Ad Library API.

Setup

Make sure you have Python 3 installed

This command should show you a path to the executable, like /usr/bin/python3

which python3

If Python isn't installed and you're on an Apple computer, install homebrew and use it to install python3

brew install python

You can check Python's downloads page for instructions on installing on other operating systems.

Start a virtual environment

Create the environment

python3 -m venv venv

Activate it

source venv/bin/activate

Install the required packages

python3 -m pip install -r requirements.txt

Usage

To use these scripts to access the Meta Ad Library API, you must have a Facebook developer account, which will require you to confirm your identity (by uploading identifying documents such as a drivers license or passport) and mailing address (by entering a code that Meta sends you in the physical mail.)

Once those details are confirmed, you can create a new app (an app of type "Business" will work) which will allow you to generate an access token. That token is required by these scripts to authenticate with the API. The access token can be found on the Graph API Explorer or the Access Token Tool, where it's described as the "User Token".

The access token can be passed to the script using the -t flag, or saved in a .env file with the key ACCESS_TOKEN. You can copy the .env-sample file in this repository to .env and fill in your token there.

cp .env-sample .env

If you choose to save the results of your query to a file, they will be saved in the output directory, in a folder time-stamped with the time you started the query.

Here are some examples on how to use the CLI:

Count the number of political ads in Canada (CA)

replace {access_token} with your token

python3 python/fb_ads_library_api_cli.py -t {access_token} -f 'page_id,ad_snapshot_url,funding_entity,ad_delivery_start_time' -c 'CA' -s '.' -v count

Search US political ads delivered after 7/20 for "coconut" and save them to a CSV file

Assuming you've put your access token in .env

python3 python/fb_ads_library_api_cli.py -f 'id,ad_creation_time,ad_creative_bodies,ad_creative_link_captions,ad_creative_link_descriptions,ad_creative_link_titles,ad_delivery_start_time,ad_delivery_stop_time,ad_snapshot_url,age_country_gender_reach_breakdown,beneficiary_payers,bylines,currency,delivery_by_region,demographic_distribution,estimated_audience_size,eu_total_reach,impressions,languages,page_id,page_name,publisher_platforms,spend,target_ages,target_gender,target_locations' -c 'US' --ad-type 'POLITICAL_AND_ISSUE_ADS' -s 'coconut' --batch-size 250 --after-date 2024-07-20 -v save_to_csv coconut_after_07_20

Options

You can see the available arguments by passing --help

python3 python/fb_ads_library_api_cli.py --help

The Meta Ad Library API CLI Utility

positional arguments:
  action                Action to take on the ads, possible values: count,save,save_to_csv,start_time_trending
  args                  The parameter for the specific action

options:
  -h, --help            show this help message and exit
  -t ACCESS_TOKEN, --access-token ACCESS_TOKEN
                        The Facebook developer access token
  -f FIELDS, --fields FIELDS
                        Fields to retrieve from the Ad Library API, comma-separated, no spaces
  -s SEARCH_TERMS, --search-terms SEARCH_TERMS
                        The terms you want to search for, space-separated
  -c COUNTRY, --country COUNTRY
                        Country code(s), comma-separated, no spaces
  --search-page-ids SEARCH_PAGE_IDS
                        A specific Facebook Page you want to search
  --ad-active-status AD_ACTIVE_STATUS
                        Filter by the current status of the ads at the moment the script runs, can be ALL (default), ACTIVE, INACTIVE
  --ad-type AD_TYPE     Return this type of ad, can be ALL (default), CREDIT_ADS, EMPLOYMENT_ADS, HOUSING_ADS, POLITICAL_AND_ISSUE_ADS
  --media-type MEDIA_TYPE
                        Return ads that contain this type of media, can be ALL (default), IMAGE, MEME, VIDEO, NONE
  --after-date AFTER_DATE
                        Only return ads that started delivery after this date, in the format YYYY-MM-DD
  --batch-size BATCH_SIZE
                        Request records in batches of this size, default is 250
  --retry-limit RETRY_LIMIT
                        How many times to retry when an error occurs, default is 3
  -v, --verbose

How Ads-Library-API-Script-Repository works

The script will query the Meta Ad Library API to get all the Ad Library information on the Facebook platform;

More about Meta Ad Library

• Website: https://www.facebook.com/ads/library
• Report: https://www.facebook.com/ads/library/report
• API: https://www.facebook.com/ads/library/api

See the CONTRIBUTING file for how to help out.

License

Ads-Library-API-Script-Repository is licensed under the Facebook Platform License, as found in the LICENSE file.