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Using RFM segmentation, categorize customers based on their purchasing behavior.

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RFM_Analysis_using_R

This Excel file is related to store's customer. Their ID, invoice ID, Order ID, Order date , Shipping date, Country Region and State of customer, Category, Total Sale, Profit and Discount. In Rmd file, R code is about Recency Frequency Montenory(RFM) Analysis and other customer related matrices. Visulaization of these matrices are shown in Dashboard

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Using RFM segmentation, categorize customers based on their purchasing behavior.

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