Actually, let's go with The Enterprise

cf. gratipay/gratipay.com#3698
gratipay · Aug 20, 2015 · 0629a90 · 0629a90
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diff --git a/www/big-picture/customers/customers.png b/www/big-picture/customers/customers.png
diff --git a/www/big-picture/customers/index.spt b/www/big-picture/customers/index.spt
@@ -6,11 +6,11 @@ Our [mission](../mission) is to cultivate an economy of gratitude, generosity,
 and love. Our [values](../brand/) additionally include honesty, kindness,
 directness, safety, and optimism. Who are our customers?
 
-<a href="http://interactive.blockdiag.com/?compression=deflate&src=eJxLyslPzk7JTExXqOZSUEjMyUxOVYjOSUxKzbFVqgNzlWKBEk5wwZCMVAUn3ZDUxFywRHJiUQ5CA4gHFoYYpGsH1AgkQMLWXEDh9KL80gKFEqBmsHVA7fk5-UW2SsrGxpaWZmZK1mBBJzCZkpiXiDAZxAObXMtVCwBC1zPp"><img src="customers.png"></a>
+<a href="http://interactive.blockdiag.com/?compression=deflate&src=eJxLyslPzk7JTExXqOZSUEjMyUxOVYjOSUxKzbFVqgNzlWKBEq5wwZCMVAXXvJLUooKizGKIZHJRaXFGahFCH1QALAkxUtcOaASQgMpYcwFl0ovySwsUSlITc8F2A83Jz8kvslVSNja2tDQzU7IGC7qCyYLM5MSiFIQNED7YglquWgAxeDvp"><img src="customers.png"></a>
 
-Our primary customer is `~dana`: the manager of an open company.
+Our primary customer is `~picard`: the manager of an open company.
 
-Our secondary customer is The B-Team's customer: `~alice`.
+Our secondary customer is The Enterprise's customer: `~alice`.
 
-Our tertiary customer is The B-Team's employee (contractor, agent, etc.):
-`~carl`.
+Our tertiary customer is The Enterprise's employee (contractor, agent, etc.):
+`~crusher`.