docs: updated privacy policy

src/pages/privacy-policy.md

@@ -1,7 +1,67 @@
 # Deneb Privacy Policy
 
-As of 1st February 2021:
+Deneb and its developers are committed to protecting and respecting your privacy. This page is used to inform website visitors regarding our policies with the collection, use, and disclosure of Personal Information for anyone who chooses to use the Deneb custom visual for Power BI.
 
-- This visual is released under the [MIT License](https://en.wikipedia.org/wiki/MIT_License) and is free of charge and [open source](https://github.com/deneb-viz/deneb).
+## The Deneb Custom Visual
 
-- This visual's code does not collect your data. Data is accessed for display purposes only.
+The Deneb custom visual is available for download from either [Microsoft Appsource](https://appsource.microsoft.com/) or directly from [our GitHub repository](https://github.com/deneb-viz/deneb).
+
+### Data Processing
+
+The custom visual is designed solely for the purpose of visual representation of data. It processes the data provided to it within Power BI to create visualizations. Please note the following:
+
+- **No Data Collection**: The visual does not collect any data from users.
+
+- **No Data Transmission**: The visual does not send any data to external servers or third parties.
+
+### Standalone Version
+
+If the [standalone version](/getting-started#standalone-version) of the visual is downloaded from our GitHub repository, it allows users to access external services such as images and data URLs. However, no data is sent from the visual to any external servers.
+
+## Information Collected by Microsoft
+
+Our Power BI custom visual is available via [Microsoft Appsource](https://appsource.microsoft.com/). When you acquire the visual, certain user information is captured by Microsoft. We recommend reviewing Microsoft's [Privacy Policy](https://privacy.microsoft.com/en-us/privacystatement) for detailed information on their data collection practices.
+
+### Use of Collected Information
+
+The information collected by Microsoft is used solely by us for the purpose of analyzing download metrics. This helps us understand how our custom visual is being used and improve its functionality. Please note the following:
+
+- **No Marketing Use**: We do not use this information for marketing purposes.
+
+- **No Third-Party Sales**: The information collected is not sold to third parties.
+
+For any significant details regarding data collection and usage, please refer to Microsoft's privacy policy.
+
+## Use of Google Analytics
+
+Our website uses Google Analytics, a web analytics service provided by Google Inc. ("Google"). Google Analytics uses cookies to help us understand how visitors interact with our site, monitor traffic, and improve our services.
+
+### Anonymized Data Collection
+
+We are committed to protecting your privacy and ensuring that your data is handled in a secure manner. As part of our use of Google Analytics:
+
+- **IP Anonymization**: We anonymize IP addresses as part of our data collection process. This means that your IP address is shortened and cannot be used to identify you personally. This anonymization occurs before your data is sent to Google Analytics.
+
+- **Non-Personally Identifiable Information**: The data collected through Google Analytics is aggregated and anonymous. It is used solely for the purpose of analyzing site traffic and usage patterns. We do not use this data to identify individual visitors.
+
+### Opt-Out
+
+If you prefer not to have your data collected by Google Analytics, you can opt-out by installing the [Google Analytics Opt-out Browser Add-on](https://tools.google.com/dlpage/gaoptout).
+
+For more information about how Google handles data collected for Google Analytics, please review Google's [Privacy Policy](https://policies.google.com/privacy).
+
+## Links to Other Sites
+
+Our Service may contain links to other sites. If you click on a third-party link, you will be directed to that site. Note that these external sites are not operated by us. Therefore, we strongly advise you to review the Privacy Policy of these websites. We have no control over, and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services.
+
+## Children's Privacy
+
+Our Services do not address anyone under the age of 13. We do not knowingly collect personal identifiable information from children under 13. In the case we discover that a child under 13 has provided us with personal information, we immediately delete this from our servers. If you are a parent or guardian and you are aware that your child has provided us with personal information, please contact us so that we will be able to do necessary actions.
+
+## Changes to the Privacy Policy
+
+We may update our Privacy Policy from time to time. Thus, we advise you to review this page periodically for any changes. We will notify you of any changes by posting the new Privacy Policy on this page. These changes are effective immediately, after they are posted on this page.
+
+## Contact Us
+
+If you have any questions or suggestions about our Privacy Policy, do not hesitate to [contact us](/community/contributors#active-team).