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README.md

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-# RFM_ANALYSIS
- Customer Segmentation with RFM
+# RFM ANALYSIS
+
+* An e-commerce company wants to segment its customers and determine a marketing strategy according to these segments
+
+* It is desired to define the customers' behaviors towards the business problem and form groups according to the clustering in these behaviors. 
+
+* Those who display common behavior will be in the same groups and feedback will be given to these groups in developing sales and marketing techniques specific to these groups.
+
+## Project Steps
+
+1. Business Problem
+
+2. Data Understanding
+
+3. Data Preparation
+
+4. Calculating RFM Metrics
+
+5. Calculating RFM Scores
+
+6. Naming & Analysing RFM Segments
+
+
+## Dataset Information
+
+This Online Retail II data set contains all the transactions occurring for a UK-based and registered, non-store online retail between 01/12/2009 and 09/12/2011. The company mainly sells unique all-occasion gift-ware. Many customers of the company are wholesalers.
+
+https://archive.ics.uci.edu/ml/datasets/Online+Retail+II#