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bigcommerce · Sep 3, 2024 · 8d060fd · 8d060fd
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 ## Introduction
 
-A **customer segment** is a collection of shoppers that share specific characteristics. Segmentation defines groups of shoppers that a merchant wants to target with a [Promotion](/docs/store-operations/segments/promotions-api), or dedicated value proposition.
+A **customer segment** is a collection of shoppers that share specific characteristics. Segmentation defines groups of shoppers that a merchant wants to target with a [Promotion](/docs/store-operations/customer-segmentation/definitions-and-relationships#promotion), or dedicated value proposition.
 
 As a BigCommerce merchant, agency, and/or tech partner needing to improve a merchant store’s personalization strategy, the Customer Segmentation API enables the creation of externally defined segments that you can target within a promotion.