Term Deposit is one of many investment instruments that people tend to have. It is because less risky, fixed interest upon agreement, and provided by a legal institution called bank.
Unfortunately, marketing campaign result of a Portuguese Banking Institution in 2008 - 2010 tells the opposite. Portuguese tend not to open term deposit due to the Great Recession strike in Portugal during that period.
It had made Portuguese Bank struggled since only a few people wanted to open a term deposit.
The dataset consist of 41188 observations and 21 features ranging from bank's internal client to external social economy data.
- What kind of customer charateristics the marketing should target in order to increase term deposit opening?
- Are there any specific conditions that affect customer to open term deposit?
The objective of this project is to analyze the features or conditions of a customer charateristic which marketing team should target in order to increase their term deposit opening.
- This project will use supervised machine learning algorithm because the result (label) campaign already given in the dataset.
- Utilizing classification algorithm to answer the business problems.
- Analyze feature importance of the dataset to produce the best model.
In order to measure the performance of the classification model, we use the following metrics:
- Precision
- ROC - AUC
Purwadhika Final Project Data Science Bootcamp (Data Warrior)
- Billy Santoso Adil @billyhmm21 (https://github.com/billyhmm21)
- Alfonsus Giovanni Chrisanto @AlfonGio (https://github.com/alfongio)