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# kermit-visual-identity
the style guide for kermit

```

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```

The visual identity of Kermit

# The philosophy of visualisation and plots at Kermit: what how and why

First start here with reading these documents: the [Economist group brand guide](https://design-system.economist.com/documents/The_Economist_Group_brand_style_guide-Nov-2017.pdf) or the [Economist visual style guide](https://design-system.economist.com/documents/CHARTstyleguide_20170505.pdf).

Now, let us apply this to the Kermit identity.

The 12 commandments of KERMIT plotting

1. Make it clear from the plot itself what message you want to convey (if a line going up is positive, that should be clear without additional text).
2. Slightly ticker lines (in plots) are preferred.
3. One plot = one message for the reader.
4. A complex plot can often be replaced by a table.
5.


# Colours

Regarding colours, we suggest to use the [Catpuccin theme](https://catppuccin.com/). The Latte variant has the most saturated colours and will be the best choice for plots.

For gradients make sure to use a colourblind friendly, perceptually uniform colour scheme, see e.g. [matplotlib colours](https://matplotlib.org/stable/users/explain/colors/colormaps.html#sequential).

An easy installable option for Python users can be found [here](https://github.com/catppuccin/python).

Colours from the logos (extracted using https://coolors.co/):

```
kermit cold

YInMn Blue
4E598C
229, 44, 55
229, 28, 43
78, 89, 140
44, 36, 0, 45
39, 10, -30

Sunset
F9C784
34, 47, 98
34, 91, 75
249, 199, 132
0, 20, 47, 2
83, 10, 40


kermit warm

cerulean blue
0080A6
194, 100, 65
194, 100, 33
0, 128, 166
100, 23, 0, 35
50, -16, -28

Light yellow
FDFCDC
58, 13, 99
58, 89, 93
253, 252, 220
0, 0, 13, 1
98, -5, 15

Bittersweet
F07167
4, 57, 94
4, 82, 67
240, 113, 103
0, 53, 57, 6
63, 48, 29
```


🚧️ UNDER CONSTRUCTION 🚧️

ports for Julia are not available atm.

# Fonts


- font: [Roboto](https://fonts.google.com/specimen/Roboto)
- monospace: [Roboto mono](https://fonts.google.com/specimen/Roboto+Mono) or [IBM plex mono](https://fonts.google.com/specimen/IBM+Plex+Mono)
- tex-compatible: [TeX Gyre Heros](https://ctan.org/pkg/tex-gyre-heros?lang=en)


# Logo

🚧️ UNDER CONSTRUCTION 🚧️


# Tools

- [Excalidraw](https://excalidraw.com/) is a virtual whiteboard for sketching hand-drawn like diagrams and schemas.
- [Inkscape](https://inkscape.org/) is an open-source vector drawing program.
- [Napkin.ai](https://www.napkin.ai/) is a tool to generate `business` visuals: flowcharts, funnels, etc, from text to spice up your presentation. Figures can be downloaded as a whole (both png, svg as well as pdf), but also the individual components can be stored.
- [Affinity Designer](https://affinity.serif.com/en-us/designer/) is a great alternative to Inkscape. It is professional software that requires a single fee.

# Usage in presentations and documents

If you are in need to pimp your presentations with some Catpuccin-inspired backgrounds or wallpapers, see [this repository](https://github.com/zhichaoh/catppuccin-wallpapers).

🚧️ UNDER CONSTRUCTION 🚧️


# Various

...