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Final Project: Analysing Company 3-Year Performance with SQL

I have been hired as an E-Commerce Database Analayst for Maven Fuzzy Factory, a fictive online retailer which has been in the market for 3 years. As a member of the startup team, I will work with the CEO, the Marketing Director and the Website Manager to help steer the business.

The Project Background

The CEO is close to securing Maven Fuzzy Factory’s next round of funding, and she needs help to tell a compelling story to investors. I’ll need to pull the relevant data, and help the CEO craft a story about a data-driven company that has been producing rapid growth.

The Objective

Use SQL to extract and analyze traffic and website performance data to craft a growth story that the CEO can sell. Dive in to the marketing channel activities and the website improvements that have contributed to the success to date.

References

Udemy: Advanced SQL: MySQL Data Analysis & Business Intelligence

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