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A machine learning model to classify some users of a digital newspaper to discover if they would become subscribers or not, based in use and demographic data.

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FilippoPetroli/case_aquisicao

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Customer acquisition for a digital newspaper

This project was made for a job interview for Grupo RBS where I developed a model to classify some users of a digital newspaper to discover if they would become subscribers or not, based in use and demographic data. This project cover all the steps of a data science project, from data cleaning to the tuning of model. And yes, I got the job.

The project is structured in 3 steps:

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A machine learning model to classify some users of a digital newspaper to discover if they would become subscribers or not, based in use and demographic data.

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