AMP-84981 updated TradeDesk cohort sync docs (#979)

* AMP-84981 updated user mapping & consideration * AMP-84981 updated to address the suggested comments * AMP-84981 fixed lint error --------- Co-authored-by: Yu Nishimura <[email protected]>
Amplitude-Developer-Docs · Sep 19, 2023 · 47ad88e · 47ad88e
1 parent 34d086c
commit 47ad88e
Showing 1 changed file with 4 additions and 3 deletions.
diff --git a/docs/data/destinations/thetradedesk-cohort.md b/docs/data/destinations/thetradedesk-cohort.md
@@ -14,15 +14,16 @@ description: Sync cohorts from Amplitude to TheTradeDesk
 - This integration is only available for customers who have paid plans with Amplitude.
 - You must enable this integration in each Amplitude project you want to use it in.
 - You need a paid The Trade Desk plan to enable this integration.
-- This integration with The Trade Desk only allows you to map identifiers to The Trade Desk 36-character GUID, Raw device ID in 36-character GUID or Email (SHA256).
+- You can map identifiers to TheTradeDesk's 36 character GUID, the raw device GUID (for example, iOS IDFA or Android AAID), or TheTradeDesk's Unified ID 2.0 (UID2). For more information about UID2, see TheTradeDesk's [Unified IDs](https://partner.thetradedesk.com/v3/portal/data/doc/UnifiedIDs).
+- Users in TheTradeDesk have a TTL (Time-To-Live) parameter. Amplitude sets this value to 30 days for users in Cohorts that you send to TheTradeDesk, and refreshes it with every sync. If you configure a scheduled sync, users in cohorts that you send to TheTradeDesk won't expire. If you run a one-time sync, users you send to TheTradeDesk will expire 30 days after the sync, unless you manually resync the cohort.
 
 ## Setup
 
 ### TheTradeDesk setup
 
 1. In The Trade Desk, navigate to Settings > Integrations.
 2. Click **Add integration**, then find and add Amplitude.
-3. Copy the **Advertiser ID** and **Advertiser Secret Key to your clipboard.
+3. Copy the **Advertiser ID** and **Advertiser Secret Key** to your clipboard.
 
 ### Amplitude setup
 
@@ -31,7 +32,7 @@ description: Sync cohorts from Amplitude to TheTradeDesk
 3. Click **Add another destination**.
 4. Enter **Name**, **Advertiser ID** and **Advertiser Secret Key**.
 5. Choose your Data Center Region.
-6. Map the Amplitude User ID field to TheTradeDesk User ID field. You can only map identifiers to The Trade Desk 36-character GUID, Raw device ID in 36-character GUID or Email (SHA256).
+6. Map the Amplitude User ID field to TheTradeDesk User ID field. You can map identifiers to The Trade Desk 36-character GUID, Raw device ID in 36-character GUID (iOS IDFA or Android's AAID) or TheTradeDesk's Unified ID 2.0.
 7. Save when finished.
 
 ## Send a cohort