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Netflix-Data-Exploration-and-Visualisation

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About NETFLIX:

Netflix is one of the most popular media and video streaming platforms. They have over 10000 movies or tv shows available on their platform, as of mid-2021, they have over 222M Subscribers globally. This tabular dataset consists of listings of all the movies and tv shows available on Netflix, along with details such as - cast, directors, ratings, release year, duration, etc.

Business Problem

Analyze the data and generate insights that could help Netflix in deciding which type of shows/movies to produce.

Features and Descriptions:

Show_id: Unique ID for every Movie / Tv Show

Type: Identifier - A Movie or TV Show

Title: Title of the Movie / Tv Show

Director: Director of the Movie

Cast: Actors involved in the movie/show

Country: Country where the movie/show was produced

Date_added: Date it was added on Netflix

Release_year: Actual Release year of the movie/show

Rating: TV Rating of the movie/show

Duration: Total Duration - in minutes or number of seasons

Listed_in: Genre

Description: The summary description

🙇‍♀️ To view the code please click here

💡 Insights & Recommendations

Insights

  1. Content Distribution: Movies make up approximately 70% of Netflix's content, while TV shows account for 30%.

  2. Top Directors: Rajiv Chilaka is the leading director on Netflix, followed by Jan Sutar.

  3. Release Year Trends: The distribution of release years is right-skewed, indicating that most content has been released in the past decade.

  4. Peak Release Year: The highest number of releases occurred in 2018.

  5. Content Rating: The majority of the content is rated TV-MA, suggesting a focus on mature audiences.

Recommendations

  1. Target Audience: Focus on producing more content for mature and teenage audiences, given the high prevalence of TV-MA ratings.

  2. Content Strategy: With the significant growth in movies, consider increasing the production of TV shows to diversify the content offering.

  3. Subscription Promotions: Implement genre-based subscription pop-ups to attract and retain subscribers.

  4. Director Engagement: Encourage top directors to create more seasons or parts of their popular movies/TV shows to leverage their success.

  5. Flexible Subscription Models: Offer daily subscriptions at a lower price to appeal to working professionals who may prefer to enjoy Netflix content on weekends.