diff --git a/blocks/form/form.css b/blocks/form/form.css
index 3e88b9e..69428f6 100644
--- a/blocks/form/form.css
+++ b/blocks/form/form.css
@@ -75,40 +75,109 @@
 }
 
 /* ===================================================================== FORMS GENERAL */
-.section-ready-to-fly form {
+form {
   display: flex;
   flex-direction: column;
   gap: 52px;
 }
 
-.section-ready-to-fly .field-wrapper {
+fieldset {
+  max-width: none !important; /* Override hs styling */
+}
+
+.input {
+  margin-right: 0 !important; /* Override hs styling */
+}
+
+:is(.hs-fieldtype-text, .hs-fieldtype-phonenumber, .hs-fieldtype-textarea) .hs-input {
+  width: 100% !important; /* Override hs styling */
+}
+
+.form-columns-2 {
+  display: grid;
+  grid-template-columns: 1fr;
+  column-gap: 16px;
+  row-gap: 52px;
+}
+
+@media (min-width: 700px) {
+  .form-columns-2 {
+    grid-template-columns: repeat(2, 1fr);
+  }
+}
+
+.form-columns-2 .hs-form-field {
+  width: 100% !important; /* Override hs styling */
+}
+
+.field {
   position: relative;
 }
 
-.section-ready-to-fly .field-wrapper input,
-.section-ready-to-fly .field-wrapper textarea {
+.field input,
+.field textarea {
   margin: 0;
   max-width: 100vw;
 }
 
-.section-ready-to-fly .field-wrapper textarea {
+.field textarea {
   border: none;
   padding: 16px 25px;
   border-radius: 15px;
-  background-color: var(--color-light-purple);
+  background-color: #382F6F;
+}
+
+.hs-richtext {
+  font-size: var(--body-font-size-s);
+}
+
+.hs-richtext:not(:last-child) {
+  margin-bottom: 16px;
+}
+
+/* ===================================================================== ERROR */
+.hs-error-msgs {
+  font-size: var(--body-font-size-s);
+  width: 100%;
+  grid-column: span 2;
+  list-style: none;
+  padding-left: 0;
+  margin: 0;
+}
+
+:is(.hs-fieldtype-text, .hs-fieldtype-phonenumber) .hs-error-msgs {
+  position: absolute;
+  left: 0;
+  right: 0;
+  top: calc(100% + 8px);
+}
+
+.hs-error-msgs label {
+  --background-color: transparent;
+
+  color: var(--error-color) !important; /* Override hs style */
+}
+
+.error,
+.error + label {
+  --text-color: var(--error-color);
+
+  color: var(--error-color);
 }
 
 /* ===================================================================== CHECKBOX */
-.section-ready-to-fly .form-checkbox-wrapper {
-  display: flex;
+.hs-fieldtype-booleancheckbox {
+  display: grid;
+  grid-template-columns: 25px 1fr;
   gap: 30px;
+  margin-bottom: 16px !important; /* Override hs styling */
 }
 
-.section-ready-to-fly .form-checkbox-wrapper label {
+.hs-fieldtype-booleancheckbox label {
   font-size: var(--body-font-size-s);
 }
 
-.section-ready-to-fly .form-checkbox-wrapper input {
+.hs-fieldtype-booleancheckbox input {
   --checkbox-size: 25px;
 
   position: relative;
@@ -119,8 +188,8 @@
   visibility: hidden;
 }
 
-.section-ready-to-fly .form-checkbox-wrapper input::before,
-.section-ready-to-fly .form-checkbox-wrapper input::after {
+.hs-fieldtype-booleancheckbox input::before,
+.hs-fieldtype-booleancheckbox input::after {
   box-sizing: border-box;
   content: '';
   display: inline-block;
@@ -132,53 +201,52 @@
   border: 1px solid white;
 }
 
-.section-ready-to-fly .form-checkbox-wrapper input::before {
+.hs-fieldtype-booleancheckbox input::before {
   visibility: visible;
 }
 
-.section-ready-to-fly .form-checkbox-wrapper input::after {
+.hs-fieldtype-booleancheckbox input::after {
   transform: scale(60%, 60%);
   background-color: white;
 }
 
-.section-ready-to-fly .form-checkbox-wrapper input:checked::after {
+.hs-fieldtype-booleancheckbox input:checked::after {
   visibility: visible;
 }
 
+.legal-consent-container .hs-form-booleancheckbox-display>span {
+  margin-left: 0 !important; /* Override hs styling */
+  margin-top: -5px; /* Relativise the line height */
+  margin-bottom: -5px; /* Relativise the line height */
+}
+
 /* ===================================================================== TEXT AREAS */
-.section-ready-to-fly .form-text-area-wrapper {
+.hs-fieldtype-textarea {
   display: flex;
   flex-direction: column;
 }
 
-.section-ready-to-fly .form-text-area-wrapper label {
+.hs-fieldtype-textarea label {
   margin-bottom: 5px;
 }
 
-.section-ready-to-fly .form-text-area-wrapper textarea {
+.hs-fieldtype-textarea textarea {
   height: 256px;
   background-color: #382F6F;
 }
 
-.section-ready-to-fly .form-text-area-wrapper textarea:focus,
-.section-ready-to-fly .form-text-area-wrapper textarea:not(:placeholder-shown){
+.hs-fieldtype-textarea textarea:focus,
+.hs-fieldtype-textarea textarea:not(:placeholder-shown){
   outline: none;
 }
 
 /* ===================================================================== TEXT FIELDS */
-.section-ready-to-fly .form-text-field-wrapper input {
-  border: 1px solid rgb(255 255 255 / 0%);
-  border-radius: 0;
-  border-bottom: 1px solid var(--text-color);
-  background-color: rgb(28 10 77 / 75%);
-}
-
-.section-ready-to-fly .form-text-field-wrapper input:focus {
+:is(.hs-fieldtype-text, .hs-fieldtype-phonenumber) input:focus {
   outline: none;
   border: 1px solid white;
 }
 
-.section-ready-to-fly .form-text-field-wrapper label {
+:is(.hs-fieldtype-text, .hs-fieldtype-phonenumber) label:not(.hs-error-msg) {
   position: absolute;
   top: 13px;
   transition: all 0.075s ease-out;
@@ -186,20 +254,20 @@
   pointer-events: none;
 }
 
-.section-ready-to-fly .form-text-field-wrapper input:focus ~ label,
-.section-ready-to-fly .form-text-field-wrapper input:not(:placeholder-shown) ~ label {
+:is(.hs-fieldtype-text, .hs-fieldtype-phonenumber) input:focus ~ label:not(.hs-error-msg),
+:is(.hs-fieldtype-text, .hs-fieldtype-phonenumber) input:not(:placeholder-shown) ~ label:not(.hs-error-msg) {
   transform-origin: left;
   padding: 5px;
   transform: translate(-5px, calc(-50% - 13px)) scale(0.8, 0.8);
 }
 
 /* ===================================================================== FORM SUBMIT BUTTON */
-.section-ready-to-fly .form-submit-wrapper {
+.hs-submit .actions {
   display: flex;
   justify-content: right;
 }
 
 /* ===================================================================== HIDDEN */
-.section-ready-to-fly .hidden {
+.hs-fieldtype-hidden {
   display: none;
 }
diff --git a/blocks/form/form.js b/blocks/form/form.js
index 0894e3f..f9a30a7 100644
--- a/blocks/form/form.js
+++ b/blocks/form/form.js
@@ -1,192 +1,41 @@
-function createSelect(fd) {
-  const select = document.createElement('select');
-  select.id = fd.Field;
-  if (fd.Placeholder) {
-    const ph = document.createElement('option');
-    ph.textContent = fd.Placeholder;
-    ph.setAttribute('selected', '');
-    ph.setAttribute('disabled', '');
-    select.append(ph);
-  }
-  fd.Options.split(',').forEach((o) => {
-    const option = document.createElement('option');
-    option.textContent = o.trim();
-    option.value = o.trim();
-    select.append(option);
-  });
-  if (fd.Mandatory === 'x') {
-    select.setAttribute('required', 'required');
-  }
-  return select;
-}
-
-function constructPayload(form) {
-  const payload = {};
-  [...form.elements].forEach((fe) => {
-    if (fe.type === 'checkbox') {
-      if (fe.checked) payload[fe.id] = fe.value;
-    } else if (fe.id) {
-      payload[fe.id] = fe.value;
-    }
-  });
-  return payload;
-}
-
-async function submitForm(form) {
-  const payload = constructPayload(form);
-  const resp = await fetch(form.dataset.action, {
-    method: 'POST',
-    cache: 'no-cache',
-    headers: {
-      'Content-Type': 'application/json',
-    },
-    body: JSON.stringify({ data: payload }),
-  });
-  await resp.text();
-  return payload;
-}
-
-function createButton(fd) {
-  const button = document.createElement('button');
-  button.textContent = fd.Label;
-  button.classList.add('button');
-  if (fd.Type === 'submit') {
-    button.addEventListener('click', async (event) => {
-      const form = button.closest('form');
-      const formBlock = button.closest('.form.block');
-      if (form.checkValidity()) {
-        event.preventDefault();
-        button.setAttribute('disabled', '');
-        await submitForm(form);
-        const formThankYou = formBlock.querySelector('.form-thank-you');
-        if (formThankYou) {
-          formBlock.querySelector('.form-content').classList.add('hidden');
-          formThankYou.classList.remove('hidden');
-        }
-
-        window.location.hash = '#form';
+import { loadScript } from '../../scripts/lib-franklin.js';
+import { debounce } from '../../scripts/utilities.js';
+
+function rearrangeInputLabels() {
+  const forms = document.querySelectorAll('form');
+  forms.forEach((form) => {
+    const inputWrappers = form.querySelectorAll('.hs-fieldtype-text, .hs-fieldtype-phonenumber, .hs-fieldtype-booleancheckbox');
+    inputWrappers.forEach((input) => {
+      const inputElement = input.querySelector('input');
+      const inputLabel = input.querySelector('label');
+      if (inputElement && inputLabel) {
+        input.prepend(inputLabel);
+        input.prepend(inputElement);
+        input.querySelector('.input').remove();
       }
     });
-  }
-  return button;
-}
-
-function createHeading(fd) {
-  const heading = document.createElement('h3');
-  heading.textContent = fd.Label;
-  return heading;
-}
-
-function createInput(fd) {
-  const input = document.createElement('input');
-  input.type = fd.Type;
-  input.id = fd.Field;
-  input.setAttribute('placeholder', fd.Placeholder);
-  if (fd.Mandatory === 'x') {
-    input.setAttribute('required', 'required');
-  }
-  return input;
-}
-
-function createTextArea(fd) {
-  const input = document.createElement('textarea');
-  input.id = fd.Field;
-  input.setAttribute('placeholder', fd.Placeholder);
-  if (fd.Mandatory === 'x') {
-    input.setAttribute('required', 'required');
-  }
-  return input;
+  });
 }
 
-function createLabel(fd) {
-  const label = document.createElement('label');
-  label.setAttribute('for', fd.Field);
-  label.textContent = fd.Label;
-  if (fd.Mandatory === 'x') {
-    label.classList.add('required');
-  }
-  return label;
+export default function decorate(block) {
+  block.dataset.formId = block.children[0].children[0].innerHTML;
+  block.innerHTML = 'loading';
 }
 
-function applyRules(form, rules) {
-  const payload = constructPayload(form);
-  rules.forEach((field) => {
-    const { type, condition: { key, operator, value } } = field.rule;
-    if (type === 'visible') {
-      if (operator === 'eq') {
-        if (payload[key] === value) {
-          form.querySelector(`.${field.fieldId}`).classList.remove('hidden');
-        } else {
-          form.querySelector(`.${field.fieldId}`).classList.add('hidden');
-        }
-      }
-    }
-  });
-}
+export async function initializeHubspot() {
+  await loadScript('https://js.hsforms.net/forms/embed/v2.js');
 
-async function createForm(formURL) {
-  const { pathname } = new URL(formURL);
-  const resp = await fetch(pathname);
-  const json = await resp.json();
-  const form = document.createElement('form');
-  const rules = [];
-  // eslint-disable-next-line prefer-destructuring
-  form.dataset.action = pathname.split('.json')[0];
-  json.data.forEach((fd) => {
-    fd.Type = fd.Type || 'text';
-    const fieldWrapper = document.createElement('div');
-    const style = fd.Style ? ` form-${fd.Style}` : '';
-    const fieldId = `form-${fd.Type}-wrapper${style}`;
-    fieldWrapper.className = fieldId;
-    fieldWrapper.classList.add('field-wrapper');
-    switch (fd.Type) {
-      case 'select':
-        fieldWrapper.append(createLabel(fd));
-        fieldWrapper.append(createSelect(fd));
-        break;
-      case 'heading':
-        fieldWrapper.append(createHeading(fd));
-        break;
-      case 'checkbox':
-        fieldWrapper.append(createInput(fd));
-        fieldWrapper.append(createLabel(fd));
-        break;
-      case 'text-area':
-        fieldWrapper.append(createLabel(fd));
-        fieldWrapper.append(createTextArea(fd));
-        break;
-      case 'submit':
-        fieldWrapper.append(createButton(fd));
-        break;
-      default:
-        fieldWrapper.append(createInput(fd));
-        fieldWrapper.append(createLabel(fd));
-    }
-
-    if (fd.Rules) {
-      try {
-        rules.push({ fieldId, rule: JSON.parse(fd.Rules) });
-      } catch (e) {
-        // eslint-disable-next-line no-console
-        console.warn(`Invalid Rule ${fd.Rules}: ${e}`);
-      }
-    }
-    form.append(fieldWrapper);
+  const hubspotForms = document.querySelectorAll('.form[data-form-id]');
+  hubspotForms.forEach((form, index) => {
+    form.dataset.formIndex = `${index}`;
+    window.hbspt.forms.create({
+      region: 'na1',
+      portalId: '3458432',
+      formId: form.dataset.formId,
+      target: `[data-form-id][data-form-index='${form.dataset.formIndex}']`,
+    });
   });
 
-  form.addEventListener('change', () => applyRules(form, rules));
-  applyRules(form, rules);
-
-  return (form);
-}
-
-export default async function decorate(block) {
-  const form = block.querySelector('a[href$=".json"]');
-  block.id = 'form';
-  if (form) {
-    form.parentElement.replaceWith(await createForm(form.href));
-  }
-  const formRows = block.querySelectorAll('.form>div');
-  formRows[0].classList.add('form-content');
-  formRows[1].classList.add('form-thank-you', 'hidden');
+  const debouncedRearrangeInputLabels = debounce(() => rearrangeInputLabels());
+  debouncedRearrangeInputLabels();
 }
diff --git a/scripts/delayed.js b/scripts/delayed.js
index f30b766..f098110 100644
--- a/scripts/delayed.js
+++ b/scripts/delayed.js
@@ -1,10 +1,14 @@
 // eslint-disable-next-line import/no-cycle
 import { sampleRUM } from './lib-franklin.js';
 import injectStarsLayers from './inject-stars-layers.js';
+import { initializeHubspot } from '../blocks/form/form.js';
 
 // Core Web Vitals RUM collection
 sampleRUM('cwv');
 injectStarsLayers();
+setTimeout(() => {
+  initializeHubspot();
+}, 2000);
 
 /* IMPORTANT: this is just for fun and not actually used. Please ignore this :) */
 let lastKeys = '';
diff --git a/styles/styles.css b/styles/styles.css
index 78b5d81..78f2d3b 100644
--- a/styles/styles.css
+++ b/styles/styles.css
@@ -21,10 +21,14 @@
 :root, .theme-default {
     /* colors */
     --color-purple: #1C0A4D;
+    --rgb-purple: 28 10 77;
     --color-light-purple: #5764EF;
+    --rgb-light-purple: 87 100 239;
+    --error-color: #ff4242;
     --link-color: #035fe6;
     --link-hover-color: #136ff6;
     --background-color: var(--color-purple);
+    --background-color-transparent: rgba(var(--rgb-purple) / 75%);
     --overlay-background-color: #eee;
     --highlight-background-color: #ccc;
     --text-color: #fff;
@@ -72,7 +76,9 @@
 
 .theme-light-purple {
     /* colors */
+    --error-color: #ff8787;
     --background-color: var(--color-light-purple);
+    --background-color-transparent: rgba(var(--rgb-light-purple) / 75%);
     --button-color: var(--color-purple);
     --button-border-color: transparent;
     --button-color-hover: var(--link-hover-color);
@@ -238,7 +244,7 @@ pre {
 
 /* buttons */
 
-a.button:any-link, button, main .form .button, header nav li:nth-last-child(2) a {
+a.button:any-link, button, form .hs-button, main .form .button, header nav li:nth-last-child(2) a {
     font-family: var(--body-font-family);
     display: inline-flex;
     position: relative;
@@ -265,6 +271,7 @@ nav ul li:nth-last-child(2) a {
 
 a.button:hover, a.button:focus,
 button:hover, button:focus,
+form .hs-button:hover, form .hs-button:focus,
 main .form .button:hover, main .form .button:focus,
 nav ul li a:hover, nav ul li a:focus {
     background-color: var(--button-color-hover);
@@ -290,7 +297,7 @@ a.button.secondary, button.secondary {
 }
 
 
-main input,
+main input:not([type='submit']),
 main textarea {
     box-sizing: border-box;
     display: block;
@@ -299,16 +306,16 @@ main textarea {
     padding: 0.75rem 0.6rem;
     margin-bottom: 1rem;
     font-family: var(--body-font-family);
-    font-size: 1.25rem;
+    font-size: 18px;
     line-height: 24px;
-    border: 1px solid var(--text-color);
-    border-radius: 0.25rem;
     color: var(--text-color);
-    background-color: var(--background-color);
+    background-color: var(--background-color-transparent);
 }
 
-main input:hover {
-    border: 1px solid var(--text-color);
+main input:not([type='submit']) {
+    border: 1px solid transparent;
+    border-bottom: 1px solid var(--text-color);
+    border-radius: 0;
 }
 
 main .section {