Guidelines Dos Do use the coloured version of the logo when possible Use the black or white logo on black and white layouts. Do not convert the coloured logo to black and white. Use the light/dark background versions to ensure sufficient contrast between the logo and background, ensuring any text on the lockup remains legible. Don'ts Don't stretch, condense or change the dimensions of the identity elements. Don't rearrange the elements of the identity. Don't skew or warp, set it on an angle, or wrap the identity around a shape. Don't alter or replace the typefaces in the identity. Don't apply drop shadows or other visual effects to the identity. Don't add extra elements to the identity. Don't change the scale of elements in the identity. Don't change the colour of the identity elements beyond the approved colours. Don't touch the Swift logo. The Swift Logo The Swift Logo has it's own guidelines. Read more, and download it here. Resources Lockups Swift Accelerator Programme Style Image Files Coloured - Light Background .ai .png Coloured - Dark Background .ai .png Black .ai .png White .ai .png Swift Innovators' Summit Style Image Files Coloured - Light Background .ai .png Coloured - Dark Background .ai .png Black .ai .png White .ai .png Icon Style Image Files Coloured - Light Background .ai .png Coloured - Dark Background .ai .png Black .ai .png White .ai .png
