diff --git a/src/components/Badge/Badge.js b/src/components/Badge/Badge.js
index 6f3a2891b9..66a248db3e 100644
--- a/src/components/Badge/Badge.js
+++ b/src/components/Badge/Badge.js
@@ -1,27 +1,71 @@
 import PropTypes from 'prop-types';
 import styled, { css } from 'react-emotion';
 import { size } from 'polished';
+import { values } from 'lodash/fp';
 
 import { subHeadingKilo } from '../../styles/style-helpers';
+import { colorNames } from '../../styles/constants';
 
-const baseStyles = ({ theme }) => css`
+const COLOR_MAP = {
+  [colorNames.SUCCESS]: {
+    default: 'g500',
+    hover: 'g700',
+    active: 'g900'
+  },
+  [colorNames.WARNING]: {
+    default: 'y500',
+    hover: 'y700',
+    active: 'y900'
+  },
+  [colorNames.DANGER]: {
+    default: 'r500',
+    hover: 'r700',
+    active: 'r900'
+  },
+  [colorNames.PRIMARY]: {
+    default: 'b500',
+    hover: 'b700',
+    active: 'b900'
+  },
+  [colorNames.NEUTRAL]: {
+    default: 'n500',
+    hover: 'n700',
+    active: 'n900'
+  }
+};
+
+const colorStyles = ({ theme, color, onClick }) => {
+  const currentColor = COLOR_MAP[color];
+
+  if (!currentColor) {
+    return null;
+  }
+
+  return css`
+    label: badge--${color};
+    background-color: ${theme.colors[currentColor.default]};
+    ${onClick &&
+      `
+      &:hover {
+        background-color: ${theme.colors[currentColor.hover]};
+      }
+
+      &:active {
+        background-color: ${theme.colors[currentColor.active]};
+      }
+    `};
+  `;
+};
+
+const baseStyles = ({ theme, onClick }) => css`
   label: badge;
-  background-color: ${theme.colors.r500};
   border-radius: 100px;
   color: ${theme.colors.white};
-  cursor: default;
+  cursor: ${onClick ? 'pointer' : 'default'};
   padding: 0 ${theme.spacings.byte};
   ${subHeadingKilo({ theme })};
   text-transform: uppercase;
   user-select: none;
-
-  &:hover {
-    background-color: ${theme.colors.r700};
-  }
-
-  &:active {
-    background-color: ${theme.colors.r900};
-  }
 `;
 
 const circleStyles = ({ circle }) =>
@@ -37,7 +81,9 @@ const circleStyles = ({ circle }) =>
  * A badge for displaying update notifications etc.
  */
 const Badge = styled('div')`
-  ${baseStyles} ${circleStyles};
+  ${baseStyles};
+  ${colorStyles};
+  ${circleStyles};
 `;
 
 Badge.propTypes = {
@@ -48,12 +94,19 @@ Badge.propTypes = {
   /**
    * Ensures text is centered and the badge looks like a circle.
    */
-  circle: PropTypes.bool
+  circle: PropTypes.bool,
+  color: PropTypes.oneOf(values(colorNames))
 };
 
+Badge.NEUTRAL = colorNames.NEUTRAL;
+Badge.PRIMARY = colorNames.PRIMARY;
+Badge.SUCCESS = colorNames.SUCCESS;
+Badge.WARNING = colorNames.WARNING;
+Badge.DANGER = colorNames.DANGER;
+
 Badge.defaultProps = {
-  onClick: () => {},
-  circle: false
+  circle: false,
+  color: Badge.NEUTRAL
 };
 
 /**
diff --git a/src/components/Badge/Badge.spec.js b/src/components/Badge/Badge.spec.js
index cda1bf41f5..6b46c57a24 100644
--- a/src/components/Badge/Badge.spec.js
+++ b/src/components/Badge/Badge.spec.js
@@ -11,6 +11,33 @@ describe('Badge', () => {
     expect(actual).toMatchSnapshot();
   });
 
+  describe('rendering color variations', () => {
+    it('should render with success colors', () => {
+      const actual = create(<Badge color={Badge.SUCCESS} />);
+      expect(actual).toMatchSnapshot();
+    });
+
+    it('should render with warning colors', () => {
+      const actual = create(<Badge color={Badge.WARNING} />);
+      expect(actual).toMatchSnapshot();
+    });
+
+    it('should render with danger colors', () => {
+      const actual = create(<Badge color={Badge.DANGER} />);
+      expect(actual).toMatchSnapshot();
+    });
+
+    it('should render with primary colors', () => {
+      const actual = create(<Badge color={Badge.PRIMARY} />);
+      expect(actual).toMatchSnapshot();
+    });
+  });
+
+  it('should have hover/active styles only when the onClick handler is provided', () => {
+    const actual = create(<Badge onClick={() => {}} />);
+    expect(actual).toMatchSnapshot();
+  });
+
   it('should have the correct circle styles', () => {
     const actual = create(<Badge circle />);
     expect(actual).toMatchSnapshot();
diff --git a/src/components/Badge/Badge.story.js b/src/components/Badge/Badge.story.js
index e37457cd67..638880380d 100644
--- a/src/components/Badge/Badge.story.js
+++ b/src/components/Badge/Badge.story.js
@@ -1,14 +1,23 @@
 import React, { Fragment } from 'react';
 import { storiesOf } from '@storybook/react';
 import { withInfo } from '@storybook/addon-info';
+import { select } from '@storybook/addon-knobs/react';
+import { values } from 'lodash/fp';
+
 import { GROUPS } from '../../../.storybook/hierarchySeparators';
+import { colorNames } from '../../styles/constants';
 
 import withTests from '../../util/withTests';
 import Badge from './Badge';
 
 storiesOf(`${GROUPS.COMPONENTS}|Badge`, module)
   .addDecorator(withTests('Badge'))
-  .add('Default Badge', withInfo()(() => <Badge>Update</Badge>))
+  .add(
+    'Default Badge',
+    withInfo()(() => (
+      <Badge color={select('Color', values(colorNames))}>Update</Badge>
+    ))
+  )
   .add(
     'Circular Badge',
     withInfo()(() => (
diff --git a/src/components/Badge/__snapshots__/Badge.spec.js.snap b/src/components/Badge/__snapshots__/Badge.spec.js.snap
index 850b4e8bdd..fa39dcc204 100644
--- a/src/components/Badge/__snapshots__/Badge.spec.js.snap
+++ b/src/components/Badge/__snapshots__/Badge.spec.js.snap
@@ -1,8 +1,126 @@
 // Jest Snapshot v1, https://goo.gl/fbAQLP
 
-exports[`Badge should have the correct circle styles 1`] = `
+exports[`Badge rendering color variations should render with danger colors 1`] = `
 .circuit-0 {
+  border-radius: 100px;
+  color: #FFFFFF;
+  cursor: default;
+  padding: 0 8px;
+  font-size: 12px;
+  line-height: 20px;
+  text-transform: uppercase;
+  -webkit-user-select: none;
+  -moz-user-select: none;
+  -ms-user-select: none;
+  user-select: none;
   background-color: #FF7559;
+}
+
+<div
+  className="circuit-0 circuit-1"
+  color="danger"
+/>
+`;
+
+exports[`Badge rendering color variations should render with primary colors 1`] = `
+.circuit-0 {
+  border-radius: 100px;
+  color: #FFFFFF;
+  cursor: default;
+  padding: 0 8px;
+  font-size: 12px;
+  line-height: 20px;
+  text-transform: uppercase;
+  -webkit-user-select: none;
+  -moz-user-select: none;
+  -ms-user-select: none;
+  user-select: none;
+  background-color: #3388FF;
+}
+
+<div
+  className="circuit-0 circuit-1"
+  color="primary"
+/>
+`;
+
+exports[`Badge rendering color variations should render with success colors 1`] = `
+.circuit-0 {
+  border-radius: 100px;
+  color: #FFFFFF;
+  cursor: default;
+  padding: 0 8px;
+  font-size: 12px;
+  line-height: 20px;
+  text-transform: uppercase;
+  -webkit-user-select: none;
+  -moz-user-select: none;
+  -ms-user-select: none;
+  user-select: none;
+  background-color: #62DE76;
+}
+
+<div
+  className="circuit-0 circuit-1"
+  color="success"
+/>
+`;
+
+exports[`Badge rendering color variations should render with warning colors 1`] = `
+.circuit-0 {
+  border-radius: 100px;
+  color: #FFFFFF;
+  cursor: default;
+  padding: 0 8px;
+  font-size: 12px;
+  line-height: 20px;
+  text-transform: uppercase;
+  -webkit-user-select: none;
+  -moz-user-select: none;
+  -ms-user-select: none;
+  user-select: none;
+  background-color: #FFC859;
+}
+
+<div
+  className="circuit-0 circuit-1"
+  color="warning"
+/>
+`;
+
+exports[`Badge should have hover/active styles only when the onClick handler is provided 1`] = `
+.circuit-0 {
+  border-radius: 100px;
+  color: #FFFFFF;
+  cursor: pointer;
+  padding: 0 8px;
+  font-size: 12px;
+  line-height: 20px;
+  text-transform: uppercase;
+  -webkit-user-select: none;
+  -moz-user-select: none;
+  -ms-user-select: none;
+  user-select: none;
+  background-color: #9DA7B1;
+}
+
+.circuit-0:hover {
+  background-color: #5C656F;
+}
+
+.circuit-0:active {
+  background-color: #212933;
+}
+
+<div
+  className="circuit-0 circuit-1"
+  color="neutral"
+  onClick={[Function]}
+/>
+`;
+
+exports[`Badge should have the correct circle styles 1`] = `
+.circuit-0 {
   border-radius: 100px;
   color: #FFFFFF;
   cursor: default;
@@ -14,6 +132,7 @@ exports[`Badge should have the correct circle styles 1`] = `
   -moz-user-select: none;
   -ms-user-select: none;
   user-select: none;
+  background-color: #9DA7B1;
   display: -webkit-box;
   display: -webkit-flex;
   display: -ms-flexbox;
@@ -30,23 +149,14 @@ exports[`Badge should have the correct circle styles 1`] = `
   width: 24px;
 }
 
-.circuit-0:hover {
-  background-color: #D55A41;
-}
-
-.circuit-0:active {
-  background-color: #A73D28;
-}
-
 <div
   className="circuit-0 circuit-1"
-  onClick={[Function]}
+  color="neutral"
 />
 `;
 
 exports[`Badge should render with default styles 1`] = `
 .circuit-0 {
-  background-color: #FF7559;
   border-radius: 100px;
   color: #FFFFFF;
   cursor: default;
@@ -58,18 +168,11 @@ exports[`Badge should render with default styles 1`] = `
   -moz-user-select: none;
   -ms-user-select: none;
   user-select: none;
-}
-
-.circuit-0:hover {
-  background-color: #D55A41;
-}
-
-.circuit-0:active {
-  background-color: #A73D28;
+  background-color: #9DA7B1;
 }
 
 <div
   className="circuit-0 circuit-1"
-  onClick={[Function]}
+  color="neutral"
 />
 `;
diff --git a/src/styles/constants.js b/src/styles/constants.js
index f358510a95..fef192b705 100644
--- a/src/styles/constants.js
+++ b/src/styles/constants.js
@@ -2,7 +2,7 @@
 import {
   BIT, BYTE, KILO, MEGA, GIGA, TERA, PETA, EXA, ZETTA,
   SINGLE, DOUBLE, TRIPLE,
-  SUCCESS, DANGER, WARNING
+  SUCCESS, DANGER, WARNING, PRIMARY, NEUTRAL
 } from '../util/constants';
 
 /**
@@ -21,7 +21,7 @@ export const shadows = { SINGLE, DOUBLE, TRIPLE };
  * Colors?
  */
 
-export const colorNames = { SUCCESS, DANGER, WARNING };
+export const colorNames = { SUCCESS, DANGER, WARNING, PRIMARY, NEUTRAL };
 
 /**
  * Directions
diff --git a/src/util/constants.js b/src/util/constants.js
index 346f790d40..a597cf3ee8 100644
--- a/src/util/constants.js
+++ b/src/util/constants.js
@@ -44,3 +44,5 @@ export const TRIPLE = 'triple';
 export const SUCCESS = 'success';
 export const DANGER = 'danger';
 export const WARNING = 'warning';
+export const NEUTRAL = 'neutral';
+export const PRIMARY = 'primary';