diff --git a/src/__fixtures__/default-schema.json b/src/__fixtures__/default-schema.json
index 4167fd7a..8cb3daf4 100644
--- a/src/__fixtures__/default-schema.json
+++ b/src/__fixtures__/default-schema.json
@@ -2,6 +2,11 @@
   "title": "User",
   "type": "object",
   "properties": {
+    "profile_photo": {
+      "type": "string",
+      "contentMediaType": "application/octet-stream",
+      "description": "This is user's profile photo"
+    },
     "name": {
       "type": "string",
       "const": "Constant name",
diff --git a/src/components/__tests__/SchemaRow.spec.tsx b/src/components/__tests__/SchemaRow.spec.tsx
index bd6351e2..65f71425 100644
--- a/src/components/__tests__/SchemaRow.spec.tsx
+++ b/src/components/__tests__/SchemaRow.spec.tsx
@@ -260,4 +260,33 @@ describe('SchemaRow component', () => {
       });
     });
   });
+  describe('schema node with contentMediaType', () => {
+    let schema: JSONSchema4;
+
+    beforeEach(() => {
+      schema = {
+        type: 'object',
+        properties: {
+          profile_photo: {
+            type: 'string',
+            contentMediaType: 'application/octet-stream',
+            description: "This is user's profile photo",
+          },
+        },
+      };
+    });
+
+    it('should render correct type name for binary type', () => {
+      const tree = buildTree(schema);
+
+      const schemaNode = findNodeWithPath(tree, ['properties', 'profile_photo']);
+      if (!schemaNode) {
+        throw Error('Node not found, invalid configuration');
+      }
+      const wrapper = mount(<SchemaRow schemaNode={schemaNode} nestingLevel={0} />);
+      const spanWrapper = wrapper.find({ 'data-test': 'property-type' });
+      expect(spanWrapper.at(0).text()).toContain('string<binary>');
+      wrapper.unmount();
+    });
+  });
 });
diff --git a/src/utils/getApplicableFormats.ts b/src/utils/getApplicableFormats.ts
index a4d49e92..b689c514 100644
--- a/src/utils/getApplicableFormats.ts
+++ b/src/utils/getApplicableFormats.ts
@@ -3,6 +3,19 @@ import { RegularNode, SchemaNodeKind } from '@stoplight/json-schema-tree';
 import { COMMON_JSON_SCHEMA_AND_OAS_FORMATS } from '../consts';
 
 export function getApplicableFormats(schemaNode: RegularNode): [type: SchemaNodeKind, format: string] | null {
+  // JSON Schema itself doesn't directly support defining binary data types.
+  // Within the http-spec repository, we address this limitation using
+  // OpenAPI features i.e. `contentMediaType: 'application/octet-stream'`.
+  // which is specific to OpenAPI and not supported by JSON Schema itself.
+
+  if (
+    schemaNode.fragment['contentMediaType'] === 'application/octet-stream' &&
+    schemaNode.types &&
+    schemaNode.types.length > 0
+  ) {
+    return [schemaNode.types[0], 'binary'];
+  }
+
   if (schemaNode.format === null) {
     return null;
   }