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為什麼台灣電視廣告喜歡用日文配音裝高級? 其實這一切都是心理學啊 #6

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maoyang opened this issue Jun 10, 2016 · 1 comment
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為什麼台灣電視廣告喜歡用日文配音裝高級? 其實這一切都是心理學啊 #6

maoyang opened this issue Jun 10, 2016 · 1 comment
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@maoyang
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maoyang commented Jun 10, 2016 •
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網址 http://www.wetalk.tw/thread-49467-1-1.html

學到一個新的名詞 神經語言學 NLP - 錨定效應 (Anchoring)

UX設計的實際案例中也會利用這種 錨定效應 (Anchoring) 來切入嗎? 看完這篇文章要產生錨定效應 (Anchoring), 可需要花一段時間 而且錨定效應 (Anchoring) 只會對特定族群的人有用
@maoyang
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maoyang commented Jun 10, 2016

上過認知心理學時有講到一個所謂的 "刻板印象" , 現在的新聞媒體很喜歡用標題去製造所謂的 "刻板印象", 時間一久就會造成 "錨定效應 (Anchoring)“ , 所以特定媒體的新聞可不要看太多, 這種效應有點恐怖, 下次看到範例再丟上來, 當時去上蔡志浩老師的課, 他舉得不少範例, 例如 偷拍者就是宅男工程師 XD , 下次你注意一下新聞的標題, 歸納一下就會發現這個有趣的現象

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