I am a former digital Account Director, with 5+ years of experience working at a leading agency, where I managed a team of 8 across the largest accounts in the business, with yearly budgets exceeding £20m. Throughout my career, I successfully launched several key projects, such as elevating Marks & Spencers audience strategy and project managing a £1m+ app campaign. This enabled me to be the quickest to be promoted to Account Director within the agencies history. My interest in tech began when I noticed several examples of tech being used to increase client success, such as through creating a machine learning algorithm to increase revenue on google keywords. Having seen first hand the capabilities that tech can offer, I am excited to propel myself into this industry whilst utilising my project management, marketing technology and leadership skills to maximise success.
| Name | Description | Tech/tools |
|---|---|---|
| Final project | A webapp to do x. | React, Jest, etc. |
| Something else worked on | A webapp to do y. | Ruby |
Incubeta (01/22 - 03/23)
Account Director & Women's Affinity Network Chair
- Managed a team of 8 people across clients totalling a £2m monthly budget and oversaw quality cross-channel delivery.
- Tracked and identified operational risks and issues, and work with my head of department to put preventative controls in place.
- Reviewed processes and technology to ensure they were being maximised and profitable across the team.
- Supported the business development team with pitches by devised the prospective strategy, winning around £40k in GP of new business.
- Built and maintained client satisfaction using regular check-ins to understand their key objectives and address improvement areas.
Incubeta (10/20 - 01/22)
Senior Account Manager
- Led on creating clients PPC strategy and collaborating with cross-channel owners to activate certain tactics.
- Worked with clients to create quarterly and annual forecasts based on their KPIs and targets.
- Spotted inefficiencies in a solution-oriented approach, such as using datastudio to automate many time-intensive data pulls, which has saved around 140 hours per year.
- Increased our App GP by 15% by creating a cross-channel app digital maturity framework and pitching this to existing clients.
Incubeta (07/19 - 10/20)
Account Manager
- Managed account executives and implemented strategic tests & projects to align towards my clients objectives.
- I recommended new features and betas to test based on my clients goals.
Incubeta (10/18 - 07/19)
Senior Account Executive
- Worked closely with my account manager to deliver on PPC related projects and aided the implementation of key A/B tests.
Incubeta (09/17 - 10/18)
Account Executive
- Supported my account manager with creating new campaigns, optimising PPC activity and reporting on insights.
- I honed my communication skills while completing my thesis at university, which involved writing and defending a dissertation to a board of professors and Ph.D. candidates. I further developed these skills when I was working in a digital marketing agency where I presented quarterly business reviews to C-level stakeholders. In doing so, I synthesised complex technical information into a digestible but comprehensive story for the different levels of knowledge in the room.
- My communication skills have also often come in handy while training to be a developer. For example, I recently ran a session for my mentees, who have only been coding for a few weeks, on how to use mocks to improve unit test isolation. I received feedback that the session was well run and helped them understand this potentially confusing topic.
- I worked with M&S to onboard their customer data platform and create a strategy on how to use their audiences in our campaigns to further drive revenue. This involved creating a roadmap for this project, which allowed us to see all the relevant timelines of when we would be activating the audiences, as well as relevant stakeholders responsible for each action. This also allowed me to keep track of internal responsibilities and keep track of who was accountable for each stage.
- I have led several projects for clients which utilise complicated marketing technologies, and have often recieved feedback from clients that I do a great job of breaking down the project technical dependencies into ways in which the client can understand.
- I led an internal M&S working group, which involved collaborating with several members of leadership (including the CFO and CGO) to discuss how we could elevate our service levels to align with key stakeholder expectations.
- I was appointed to a role in the agency leadership team, and worked with the Head of Biddable to develop the agency's proposition and increase gross profit, by finding new revenue streams and upselling additional services.
- I was one of 3 people chosen for an external training programme, designed to develop up-and-coming diverse talent for leadership positions.
- I have been a manager at some capacity since 2019 and have learnt a huge deal from managing different people with varying approaches to work and communication styles.
- Whilst being a team manager, I also managed my teams progression and guided them on their progression pathway in quarterly reviews.
- Use short descriptions of what you did and a skill you used. (Similar to format from the 'Work Experience' section above)
- e.g Frequently used paring in order to problemsolve effeciently, requiring teamwork and communication.
- you might also mention aspects some other skills/knowledge listed below:
- OOP, TDD, MVC, DDD
- Agile/XP
- Ruby, Rails, JavaScript
- RSpec, Jasmine
- Medical Genetics, BSc - 1st Class
- This was an interdisciplinary degree with modules relating to genetics, probability and cancer genetics, allowing me to build understanding around the link between the ethical complications and the epidemiology of key genetic conditions.
- Marketing Technology proficiency across several platforms such as Google Ads, Datastudio, SA360, Google Analytics, Meta and Microsoft Advertising.
- Experience in Adobe analytics in terms of creating reports/dashboards and segmenting data within the interface
- Some experience in SQL which has been used to enhance Datastudio reporting.
- I am passionate about training and have facilitated several large external and internal training sessions such as "How to Manage" and "Digital Marketing 101".
- I also created a "How To Present" training session to 18 new joiners at my digital marketing company, which helped to increase confidence in client meetings.
- I am passionate about Diversity & Inclusion and created a Women’s affinity network which then led to the people of colour, lgbtq+ and parent networks. There are 60 people who have joined various networks.
- I created an internal company-wide podcast to discuss taboo topics (e.g.: female health and body positivity) which has a regular attendance of 40+.
- I hosted various company-wide panels discussing topics such as Representation of Race in the media (post), privilege (post) and women in leadership (post).
- I introduced a ‘Get Home Safe’ policy, in which if any member of the company is feeling unsafe they can expense the journey through the company. This has been used 40 times in the past year.
- I have a keen interest in financial planning, particularly in the interest of benefiting women. I have regular community discussions on social media with women who like to invest and budget.
- I enjoy fitness as a way to de-stress and regularly mix up my sports activities, from HIIT to spin classes. In 2022, I took up running for the first time and completed my first ever half marathon in that same year.
- I also tutor children from years 4-6 in Mathematics and help them to understand difficult concepts, which is hugely fulfilling.