diff --git a/src/Model/LuigisBoxBrandFeedItem.php b/src/Model/LuigisBoxBrandFeedItem.php
index 836d48e..a3ca022 100644
--- a/src/Model/LuigisBoxBrandFeedItem.php
+++ b/src/Model/LuigisBoxBrandFeedItem.php
@@ -8,7 +8,7 @@
 
 class LuigisBoxBrandFeedItem implements FeedItemInterface
 {
-    public const UNIQUE_IDENTIFIER_PREFIX = 'brand-';
+    public const UNIQUE_BRAND_IDENTIFIER_PREFIX = 'brand';
 
     /**
      * @param int $id
@@ -37,7 +37,7 @@ public function getSeekId(): int
      */
     public function getIdentity(): string
     {
-        return static::UNIQUE_IDENTIFIER_PREFIX . $this->id;
+        return static::UNIQUE_BRAND_IDENTIFIER_PREFIX . '-' . $this->id;
     }
 
     /**
diff --git a/tests/Unit/LuigisBoxBrandFeedItemTest.php b/tests/Unit/LuigisBoxBrandFeedItemTest.php
index 0d06c5c..e12a08a 100644
--- a/tests/Unit/LuigisBoxBrandFeedItemTest.php
+++ b/tests/Unit/LuigisBoxBrandFeedItemTest.php
@@ -43,7 +43,7 @@ public function testBrandFeedItemCreation(): void
         $luigisBoxBrandFeedItemFactory = new LuigisBoxBrandFeedItemFactory($friendlyUrlFacadeMock, $imageFacadeMock);
         $luigisBoxBrandFeedItem = $luigisBoxBrandFeedItemFactory->create($brand, $defaultDomain);
 
-        $this->assertSame(LuigisBoxBrandFeedItem::UNIQUE_IDENTIFIER_PREFIX . self::BRAND_ID, $luigisBoxBrandFeedItem->getIdentity());
+        $this->assertSame(LuigisBoxBrandFeedItem::UNIQUE_BRAND_IDENTIFIER_PREFIX . self::BRAND_ID, $luigisBoxBrandFeedItem->getIdentity());
         $this->assertSame(self::BRAND_NAME, $luigisBoxBrandFeedItem->getName());
         $this->assertSame(self::BRAND_URL, $luigisBoxBrandFeedItem->getUrl());
         $this->assertSame(self::BRAND_IMAGE_URL . '?width=100&height=100', $luigisBoxBrandFeedItem->getImageUrl());