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Title: Estimates the Customer Lifetime Value using the sBG model.
Version: 1.0
Authors@R: c(
person("Magdalena", "Radinger", email = "[email protected]", role = c("cre", "aut")),
person("Katrin", "Leberfinger", email = "[email protected]", role = "aut"),
person("Hilda", "Kosorus", email = "[email protected]", role = "aut")
)
Description: Estimates Customer Lifetime Value for contractual discrete transactions using the sBG model. Calculation is based on the paper 'Fitting the sBG Model to Multi-Cohort Data' from Fader and Hardie.