diff --git a/cli/cmd/enterprise_channel_assign.go b/cli/cmd/enterprise_channel_assign.go
new file mode 100644
index 000000000..f8fc571fe
--- /dev/null
+++ b/cli/cmd/enterprise_channel_assign.go
@@ -0,0 +1,37 @@
+package cmd
+
+import (
+	"fmt"
+
+	"github.com/spf13/cobra"
+)
+
+func (r *runners) InitEnterpriseChannelAssign(parent *cobra.Command) {
+	cmd := &cobra.Command{
+		Use:          "assign",
+		SilenceUsage: true,
+		Short:        "assign a channel to a vendor",
+		Long: `Assign a channel to a vendor team.
+
+  Example:
+  replicated enteprise channel assign --channel-id ChannelID --vendor-id VendorID`,
+	}
+	parent.AddCommand(cmd)
+
+	cmd.Flags().StringVar(&r.args.enterpriseChannelAssignChannelID, "channel-id", "", "The id of the channel to be assigned")
+	cmd.Flags().StringVar(&r.args.enterpriseChannelAssignVendorID, "vendor-id", "", "The id of the vendor to assign the channel to")
+
+	cmd.RunE = r.enterpriseChannelAssign
+}
+
+func (r *runners) enterpriseChannelAssign(cmd *cobra.Command, args []string) error {
+	err := r.enterpriseClient.AssignChannel(r.args.enterpriseChannelAssignChannelID, r.args.enterpriseChannelAssignVendorID)
+	if err != nil {
+		return err
+	}
+
+	fmt.Fprintf(r.w, "Channel successfully assigned\n")
+	r.w.Flush()
+
+	return nil
+}
diff --git a/cli/cmd/root.go b/cli/cmd/root.go
index e6d9e8bbb..caea4e26f 100644
--- a/cli/cmd/root.go
+++ b/cli/cmd/root.go
@@ -163,6 +163,7 @@ func Execute(rootCmd *cobra.Command, stdin io.Reader, stdout io.Writer, stderr i
 	runCmds.InitEnterpriseChannelCreate(enterpriseChannelCmd)
 	runCmds.InitEnterpriseChannelUpdate(enterpriseChannelCmd)
 	runCmds.InitEnterpriseChannelRM(enterpriseChannelCmd)
+	runCmds.InitEnterpriseChannelAssign(enterpriseChannelCmd)
 	enterprisePolicyCmd := runCmds.InitEnterprisePolicy(enterpriseCmd)
 	runCmds.InitEnterprisePolicyLS(enterprisePolicyCmd)
 	runCmds.InitEnterprisePolicyCreate(enterprisePolicyCmd)
diff --git a/cli/cmd/runner.go b/cli/cmd/runner.go
index 9d409ce93..cf1097134 100644
--- a/cli/cmd/runner.go
+++ b/cli/cmd/runner.go
@@ -105,6 +105,9 @@ type runnerArgs struct {
 
 	enterpriseChannelRmId string
 
+	enterpriseChannelAssignChannelID string
+	enterpriseChannelAssignVendorID  string
+
 	enterprisePolicyCreateName        string
 	enterprisePolicyCreateDescription string
 	enterprisePolicyCreateFile        string
diff --git a/pkg/enterpriseclient/channel.go b/pkg/enterpriseclient/channel.go
index 1d4f717dc..f5e51f2b8 100644
--- a/pkg/enterpriseclient/channel.go
+++ b/pkg/enterpriseclient/channel.go
@@ -64,3 +64,12 @@ func (c HTTPClient) RemoveChannel(id string) error {
 
 	return nil
 }
+
+func (c HTTPClient) AssignChannel(channelID string, vendorID string) error {
+	err := c.doJSON("POST", fmt.Sprintf("/v1/channelvendor/%s/%s", channelID, vendorID), 204, nil, nil)
+	if err != nil {
+		return errors.Wrap(err, "failed to assign channel")
+	}
+
+	return nil
+}