diff --git a/packages/remark-lint-blockquote-indentation/readme.md b/packages/remark-lint-blockquote-indentation/readme.md
index 3dd7f90a..3b16288f 100644
--- a/packages/remark-lint-blockquote-indentation/readme.md
+++ b/packages/remark-lint-blockquote-indentation/readme.md
@@ -157,16 +157,16 @@ Due to this, it’s recommended to configure this rule with `2`.
 
 ##### `ok.md`
 
-When configured with `2`.
+When configured with `4`.
 
 ###### In
 
 ```markdown
-> Hello
+>   Hello
 
 Paragraph.
 
-> World
+>   World
 ```
 
 ###### Out
@@ -175,16 +175,16 @@ No messages.
 
 ##### `ok.md`
 
-When configured with `4`.
+When configured with `2`.
 
 ###### In
 
 ```markdown
->   Hello
+> Hello
 
 Paragraph.
 
->   World
+> World
 ```
 
 ###### Out
diff --git a/packages/remark-lint-emphasis-marker/index.js b/packages/remark-lint-emphasis-marker/index.js
index 064d2289..b26d32f5 100644
--- a/packages/remark-lint-emphasis-marker/index.js
+++ b/packages/remark-lint-emphasis-marker/index.js
@@ -40,32 +40,32 @@
  * @copyright 2015 Titus Wormer
  * @license MIT
  * @example
- *   {"setting": "*", "name": "ok.md"}
+ *   {"settings": {"emphasis": "*"}, "name": "ok.md"}
  *
  *   *foo*
  *
  * @example
- *   {"setting": "*", "name": "not-ok.md", "label": "input"}
+ *   {"settings": {"emphasis": "*"}, "name": "not-ok.md", "label": "input"}
  *
  *   _foo_
  *
  * @example
- *   {"setting": "*", "name": "not-ok.md", "label": "output"}
+ *   {"settings": {"emphasis": "*"}, "name": "not-ok.md", "label": "output"}
  *
  *   1:1-1:6: Emphasis should use `*` as a marker
  *
  * @example
- *   {"setting": "_", "name": "ok.md"}
+ *   {"settings": {"emphasis": "_"}, "name": "ok.md"}
  *
  *   _foo_
  *
  * @example
- *   {"setting": "_", "name": "not-ok.md", "label": "input"}
+ *   {"settings": {"emphasis": "_"}, "name": "not-ok.md", "label": "input"}
  *
  *   *foo*
  *
  * @example
- *   {"setting": "_", "name": "not-ok.md", "label": "output"}
+ *   {"settings": {"emphasis": "_"}, "name": "not-ok.md", "label": "output"}
  *
  *   1:1-1:6: Emphasis should use `_` as a marker
  *
@@ -81,7 +81,7 @@
  *   2:1-2:6: Emphasis should use `*` as a marker
  *
  * @example
- *   {"setting": "💩", "name": "not-ok.md", "label": "output", "positionless": true}
+ *   {"settings": {"emphasis": "💩"}, "name": "not-ok.md", "label": "output", "positionless": true}
  *
  *   1:1: Incorrect emphasis marker `💩`: use either `'consistent'`, `'*'`, or `'_'`
  */
diff --git a/packages/remark-lint-emphasis-marker/readme.md b/packages/remark-lint-emphasis-marker/readme.md
index 28ee7272..943ecaf6 100644
--- a/packages/remark-lint-emphasis-marker/readme.md
+++ b/packages/remark-lint-emphasis-marker/readme.md
@@ -156,7 +156,7 @@ to always use underscores.
 
 ##### `ok.md`
 
-When configured with `'*'`.
+When configured with `{ emphasis: '*' }`.
 
 ###### In
 
@@ -170,7 +170,7 @@ No messages.
 
 ##### `not-ok.md`
 
-When configured with `'*'`.
+When configured with `{ emphasis: '*' }`.
 
 ###### In
 
@@ -186,7 +186,7 @@ _foo_
 
 ##### `ok.md`
 
-When configured with `'_'`.
+When configured with `{ emphasis: '_' }`.
 
 ###### In
 
@@ -200,7 +200,7 @@ No messages.
 
 ##### `not-ok.md`
 
-When configured with `'_'`.
+When configured with `{ emphasis: '_' }`.
 
 ###### In
 
@@ -231,7 +231,7 @@ _bar_
 
 ##### `not-ok.md`
 
-When configured with `'💩'`.
+When configured with `{ emphasis: '💩' }`.
 
 ###### Out
 
diff --git a/packages/remark-lint-first-heading-level/readme.md b/packages/remark-lint-first-heading-level/readme.md
index c660081e..a3e38bf2 100644
--- a/packages/remark-lint-first-heading-level/readme.md
+++ b/packages/remark-lint-first-heading-level/readme.md
@@ -135,14 +135,10 @@ a value of `2` can be defined here.
 
 ##### `ok.md`
 
-When configured with `2`.
-
 ###### In
 
 ```markdown
-## Delta
-
-Paragraph.
+# The default is to expect a level one heading
 ```
 
 ###### Out
@@ -151,14 +147,26 @@ No messages.
 
 ##### `ok-html.md`
 
-When configured with `2`.
+###### In
+
+```markdown
+<h1>An HTML heading is also seen by this rule.</h1>
+```
+
+###### Out
+
+No messages.
+
+##### `ok-delayed.md`
 
 ###### In
 
 ```markdown
-<h2>Echo</h2>
+You can use markdown content before the heading.
 
-Paragraph.
+<div>Or non-heading HTML</div>
+
+<h1>So the first heading, be it HTML or markdown, is checked</h1>
 ```
 
 ###### Out
@@ -167,12 +175,10 @@ No messages.
 
 ##### `not-ok.md`
 
-When configured with `2`.
-
 ###### In
 
 ```markdown
-# Foxtrot
+## Bravo
 
 Paragraph.
 ```
@@ -180,17 +186,15 @@ Paragraph.
 ###### Out
 
 ```text
-1:1-1:10: First heading level should be `2`
+1:1-1:9: First heading level should be `1`
 ```
 
 ##### `not-ok-html.md`
 
-When configured with `2`.
-
 ###### In
 
 ```markdown
-<h1>Golf</h1>
+<h2>Charlie</h2>
 
 Paragraph.
 ```
@@ -198,15 +202,19 @@ Paragraph.
 ###### Out
 
 ```text
-1:1-1:14: First heading level should be `2`
+1:1-1:17: First heading level should be `1`
 ```
 
 ##### `ok.md`
 
+When configured with `2`.
+
 ###### In
 
 ```markdown
-# The default is to expect a level one heading
+## Delta
+
+Paragraph.
 ```
 
 ###### Out
@@ -215,26 +223,14 @@ No messages.
 
 ##### `ok-html.md`
 
-###### In
-
-```markdown
-<h1>An HTML heading is also seen by this rule.</h1>
-```
-
-###### Out
-
-No messages.
-
-##### `ok-delayed.md`
+When configured with `2`.
 
 ###### In
 
 ```markdown
-You can use markdown content before the heading.
-
-<div>Or non-heading HTML</div>
+<h2>Echo</h2>
 
-<h1>So the first heading, be it HTML or markdown, is checked</h1>
+Paragraph.
 ```
 
 ###### Out
@@ -243,10 +239,12 @@ No messages.
 
 ##### `not-ok.md`
 
+When configured with `2`.
+
 ###### In
 
 ```markdown
-## Bravo
+# Foxtrot
 
 Paragraph.
 ```
@@ -254,15 +252,17 @@ Paragraph.
 ###### Out
 
 ```text
-1:1-1:9: First heading level should be `1`
+1:1-1:10: First heading level should be `2`
 ```
 
 ##### `not-ok-html.md`
 
+When configured with `2`.
+
 ###### In
 
 ```markdown
-<h2>Charlie</h2>
+<h1>Golf</h1>
 
 Paragraph.
 ```
@@ -270,7 +270,7 @@ Paragraph.
 ###### Out
 
 ```text
-1:1-1:17: First heading level should be `1`
+1:1-1:14: First heading level should be `2`
 ```
 
 ## Compatibility
diff --git a/packages/remark-lint-maximum-heading-length/readme.md b/packages/remark-lint-maximum-heading-length/readme.md
index 11044fdb..c62fdad2 100644
--- a/packages/remark-lint-maximum-heading-length/readme.md
+++ b/packages/remark-lint-maximum-heading-length/readme.md
@@ -139,35 +139,35 @@ which reads every heading out loud).
 
 ## Examples
 
-##### `not-ok.md`
-
-When configured with `40`.
+##### `ok.md`
 
 ###### In
 
 ```markdown
 # Alpha bravo charlie delta echo foxtrot golf hotel
+
+# ![Alpha bravo charlie delta echo foxtrot golf hotel](http://example.com/nato.png)
 ```
 
 ###### Out
 
-```text
-1:1-1:52: Use headings shorter than `40`
-```
+No messages.
 
-##### `ok.md`
+##### `not-ok.md`
+
+When configured with `40`.
 
 ###### In
 
 ```markdown
 # Alpha bravo charlie delta echo foxtrot golf hotel
-
-# ![Alpha bravo charlie delta echo foxtrot golf hotel](http://example.com/nato.png)
 ```
 
 ###### Out
 
-No messages.
+```text
+1:1-1:52: Use headings shorter than `40`
+```
 
 ## Compatibility
 
diff --git a/packages/remark-lint-maximum-line-length/readme.md b/packages/remark-lint-maximum-line-length/readme.md
index 48790f01..aec51ec5 100644
--- a/packages/remark-lint-maximum-line-length/readme.md
+++ b/packages/remark-lint-maximum-line-length/readme.md
@@ -138,52 +138,46 @@ Whether to wrap prose or not is a stylistic choice.
 
 ## Examples
 
-##### `ok-mixed-line-endings.md`
-
-When configured with `10`.
+##### `ok.md`
 
 ###### In
 
-> 👉 **Note**: `␍␊` represents a carriage return and a line feed.
-
-> 👉 **Note**: `␊` represents a line feed.
+> 👉 **Note**: this example uses GFM ([`remark-gfm`][gfm]).
 
 ```markdown
-0123456789␍␊
-0123456789␊
-01234␍␊
-01234␊
-```
+This line is simply not toooooooooooooooooooooooooooooooooooooooooooo
+long.
 
-###### Out
+This is also fine: <http://this-long-url-with-a-long-domain.co.uk/a-long-path?query=variables>
 
-No messages.
+<http://this-link-is-fine.com>
 
-##### `not-ok-mixed-line-endings.md`
+`alphaBravoCharlieDeltaEchoFoxtrotGolfHotelIndiaJuliettKiloLimaMikeNovemberOscarPapaQuebec.romeo()`
 
-When configured with `10`.
+[foo](http://this-long-url-with-a-long-domain-is-ok.co.uk/a-long-path?query=variables)
 
-###### In
+<http://this-long-url-with-a-long-domain-is-ok.co.uk/a-long-path?query=variables>
 
-> 👉 **Note**: `␍␊` represents a carriage return and a line feed.
+![foo](http://this-long-url-with-a-long-domain-is-ok.co.uk/a-long-path?query=variables)
 
-> 👉 **Note**: `␊` represents a line feed.
+| An | exception | is | line | length | in | long | tables | because | those | can’t | just |
+| -- | --------- | -- | ---- | ------ | -- | ---- | ------ | ------- | ----- | ----- | ---- |
+| be | helped    |    |      |        |    |      |        |         |       |       | .    |
 
-```markdown
-012345678901␍␊
-012345678901␊
-01234567890␍␊
-01234567890␊
+<a><b><i><p><q><s><u>alpha bravo charlie delta echo foxtrot golf</u></s></q></p></i></b></a>
+
+The following is also fine (note the `.`), because there is no whitespace.
+
+<http://this-long-url-with-a-long-domain-is-ok.co.uk/a-long-path?query=variables>.
+
+In addition, definitions are also fine:
+
+[foo]: <http://this-long-url-with-a-long-domain-is-ok.co.uk/a-long-path?query=variables>
 ```
 
 ###### Out
 
-```text
-1:13: Line must be at most 10 characters
-2:13: Line must be at most 10 characters
-3:12: Line must be at most 10 characters
-4:12: Line must be at most 10 characters
-```
+No messages.
 
 ##### `not-ok.md`
 
@@ -216,46 +210,52 @@ And this one is also very wrong: because the code starts aaaaaaafter the column:
 12:99: Line must be at most 80 characters
 ```
 
-##### `ok.md`
-
-###### In
-
-> 👉 **Note**: this example uses GFM ([`remark-gfm`][gfm]).
+##### `ok-mixed-line-endings.md`
 
-```markdown
-This line is simply not toooooooooooooooooooooooooooooooooooooooooooo
-long.
+When configured with `10`.
 
-This is also fine: <http://this-long-url-with-a-long-domain.co.uk/a-long-path?query=variables>
+###### In
 
-<http://this-link-is-fine.com>
+> 👉 **Note**: `␍␊` represents a carriage return and a line feed.
 
-`alphaBravoCharlieDeltaEchoFoxtrotGolfHotelIndiaJuliettKiloLimaMikeNovemberOscarPapaQuebec.romeo()`
+> 👉 **Note**: `␊` represents a line feed.
 
-[foo](http://this-long-url-with-a-long-domain-is-ok.co.uk/a-long-path?query=variables)
+```markdown
+0123456789␍␊
+0123456789␊
+01234␍␊
+01234␊
+```
 
-<http://this-long-url-with-a-long-domain-is-ok.co.uk/a-long-path?query=variables>
+###### Out
 
-![foo](http://this-long-url-with-a-long-domain-is-ok.co.uk/a-long-path?query=variables)
+No messages.
 
-| An | exception | is | line | length | in | long | tables | because | those | can’t | just |
-| -- | --------- | -- | ---- | ------ | -- | ---- | ------ | ------- | ----- | ----- | ---- |
-| be | helped    |    |      |        |    |      |        |         |       |       | .    |
+##### `not-ok-mixed-line-endings.md`
 
-<a><b><i><p><q><s><u>alpha bravo charlie delta echo foxtrot golf</u></s></q></p></i></b></a>
+When configured with `10`.
 
-The following is also fine (note the `.`), because there is no whitespace.
+###### In
 
-<http://this-long-url-with-a-long-domain-is-ok.co.uk/a-long-path?query=variables>.
+> 👉 **Note**: `␍␊` represents a carriage return and a line feed.
 
-In addition, definitions are also fine:
+> 👉 **Note**: `␊` represents a line feed.
 
-[foo]: <http://this-long-url-with-a-long-domain-is-ok.co.uk/a-long-path?query=variables>
+```markdown
+012345678901␍␊
+012345678901␊
+01234567890␍␊
+01234567890␊
 ```
 
 ###### Out
 
-No messages.
+```text
+1:13: Line must be at most 10 characters
+2:13: Line must be at most 10 characters
+3:12: Line must be at most 10 characters
+4:12: Line must be at most 10 characters
+```
 
 ## Compatibility
 
diff --git a/packages/remark-lint-strong-marker/index.js b/packages/remark-lint-strong-marker/index.js
index bfd3b575..9fd03b30 100644
--- a/packages/remark-lint-strong-marker/index.js
+++ b/packages/remark-lint-strong-marker/index.js
@@ -50,12 +50,12 @@
  *   __foo__ and __bar__.
  *
  * @example
- *   {"name": "ok.md", "setting": "*"}
+ *   {"name": "ok.md", "settings": {"strong": "*"}}
  *
  *   **foo**.
  *
  * @example
- *   {"name": "ok.md", "setting": "_"}
+ *   {"name": "ok.md", "settings": {"strong": "_"}}
  *
  *   __foo__.
  *
@@ -70,7 +70,7 @@
  *   1:13-1:20: Strong should use `*` as a marker
  *
  * @example
- *   {"name": "not-ok.md", "label": "output", "setting": "💩", "positionless": true}
+ *   {"name": "not-ok.md", "label": "output", "settings": {"strong": "💩"}, "positionless": true}
  *
  *   1:1: Incorrect strong marker `💩`: use either `'consistent'`, `'*'`, or `'_'`
  */
diff --git a/packages/remark-lint-strong-marker/readme.md b/packages/remark-lint-strong-marker/readme.md
index ad5ea611..ed1af8d5 100644
--- a/packages/remark-lint-strong-marker/readme.md
+++ b/packages/remark-lint-strong-marker/readme.md
@@ -194,7 +194,7 @@ No messages.
 
 ##### `ok.md`
 
-When configured with `'*'`.
+When configured with `{ strong: '*' }`.
 
 ###### In
 
@@ -208,7 +208,7 @@ No messages.
 
 ##### `ok.md`
 
-When configured with `'_'`.
+When configured with `{ strong: '_' }`.
 
 ###### In
 
@@ -222,7 +222,7 @@ No messages.
 
 ##### `not-ok.md`
 
-When configured with `'💩'`.
+When configured with `{ strong: '💩' }`.
 
 ###### Out
 
diff --git a/script/build-rules.js b/script/build-rules.js
index a48d569a..f332be64 100644
--- a/script/build-rules.js
+++ b/script/build-rules.js
@@ -588,7 +588,9 @@ presets(root).then((presetObjects) => {
           for (fileName in fixtures) {
             if (own.call(fixtures, fileName)) {
               const fixture = fixtures[fileName]
-              const label = inspect(JSON.parse(setting))
+              /** @type {{settings: unknown, options: unknown}} */
+              const {settings, options} = JSON.parse(setting)
+              const label = inspect(settings || options)
               let clean = fixture.input
 
               children.push({
diff --git a/script/util/rule.js b/script/util/rule.js
index 8c9ed05b..c60041f0 100755
--- a/script/util/rule.js
+++ b/script/util/rule.js
@@ -77,7 +77,7 @@ export function rule(filePath) {
 
   while (++index < examples.length) {
     const lines = examples[index].split('\n')
-    /** @type {{name: string, label?: 'input'|'output', setting?: unknown, positionless?: boolean, gfm?: boolean}} */
+    /** @type {{name: string, label?: 'input'|'output', settings?: unknown, setting?: unknown, positionless?: boolean, gfm?: boolean}} */
     let info
 
     try {
@@ -92,7 +92,10 @@ export function rule(filePath) {
     }
 
     const exampleValue = strip(lines.join('\n').replace(/^\r?\n/g, ''))
-    const setting = JSON.stringify(info.setting || true)
+    const setting = JSON.stringify({
+      settings: info.settings,
+      options: info.setting || true
+    })
     const name = info.name
     const context = setting in tests ? tests[setting] : (tests[setting] = {})
 
diff --git a/test.js b/test.js
index bfb3622d..d4a6ec4e 100644
--- a/test.js
+++ b/test.js
@@ -301,8 +301,8 @@ function assertRule(t, rule, info) {
   for (setting in tests) {
     if (own.call(tests, setting)) {
       const checks = tests[setting]
-      /** @type {unknown} */
-      const options = JSON.parse(setting)
+      /** @type {{settings: unknown, options: unknown}} */
+      const {settings, options} = JSON.parse(setting)
 
       t.test(setting, (t) => {
         /** @type {string} */
@@ -314,7 +314,7 @@ function assertRule(t, rule, info) {
             const check = checks[name]
 
             t.test(name, (t) => {
-              assertFixture(t, rule, info, check, basename, options)
+              assertFixture(t, rule, info, check, basename, settings, options)
             })
           }
         }
@@ -332,14 +332,15 @@ function assertRule(t, rule, info) {
  * @param {Check} fixture
  * @param {string} basename
  * @param {unknown} settings
+ * @param {unknown} options
  */
 /* eslint-disable-next-line max-params */
-function assertFixture(t, rule, info, fixture, basename, settings) {
+function assertFixture(t, rule, info, fixture, basename, settings, options) {
   const ruleId = info.ruleId
   const file = toVFile(basename)
   const expected = fixture.output
   const positionless = fixture.positionless
-  let proc = remark().use(rule, settings)
+  let proc = remark().data('settings', settings).use(rule, options)
 
   if (fixture.gfm) proc.use(remarkGfm)
 
@@ -392,7 +393,7 @@ function assertFixture(t, rule, info, fixture, basename, settings) {
     file.messages = []
     proc = remark()
       .use(() => (tree) => removePosition(tree))
-      .use(rule, settings)
+      .use(rule, options)
     if (fixture.gfm) proc.use(remarkGfm)
     proc.processSync(file)