diff --git a/tools/please_go/ChangeLog b/tools/please_go/ChangeLog
index 8de52759..75834162 100644
--- a/tools/please_go/ChangeLog
+++ b/tools/please_go/ChangeLog
@@ -1,3 +1,7 @@
+Version 1.4.4
+-------------
+    * Don't set `_module` on go_binary commands in `go_repo`
+
 Version 1.4.3
 -------------
     * Don't try and pipe test output as it doesn't flush when the TestMain calls os.Exit
diff --git a/tools/please_go/VERSION b/tools/please_go/VERSION
index 3c80e4f0..e1df5de7 100644
--- a/tools/please_go/VERSION
+++ b/tools/please_go/VERSION
@@ -1 +1 @@
-1.4.3
\ No newline at end of file
+1.4.4
\ No newline at end of file
diff --git a/tools/please_go/generate/generate.go b/tools/please_go/generate/generate.go
index d0c68eff..5ee42c5a 100644
--- a/tools/please_go/generate/generate.go
+++ b/tools/please_go/generate/generate.go
@@ -203,7 +203,7 @@ func (g *Generate) generate(dir string) error {
 		return err
 	}
 
-	lib := g.libRule(pkg, dir)
+	lib := g.ruleForPackage(pkg, dir)
 	if lib == nil {
 		return nil
 	}
@@ -336,7 +336,7 @@ func (g *Generate) depTargets(imports []string) []string {
 	return deps
 }
 
-func (g *Generate) libRule(pkg *build.Package, dir string) *Rule {
+func (g *Generate) ruleForPackage(pkg *build.Package, dir string) *Rule {
 	if len(pkg.GoFiles) == 0 && len(pkg.CgoFiles) == 0 {
 		return nil
 	}
@@ -356,6 +356,7 @@ func (g *Generate) libRule(pkg *build.Package, dir string) *Rule {
 		hdrs:          pkg.HFiles,
 		deps:          g.depTargets(pkg.Imports),
 		embedPatterns: pkg.EmbedPatterns,
+		isCMD:         pkg.IsCommand(),
 	}
 }
 
diff --git a/tools/please_go/generate/rules.go b/tools/please_go/generate/rules.go
index 802af054..80d089c6 100644
--- a/tools/please_go/generate/rules.go
+++ b/tools/please_go/generate/rules.go
@@ -16,7 +16,7 @@ type Rule struct {
 	deps          []string
 	embedPatterns []string
 	// TODO(jpoole):  handle external test
-	external bool
+	external, isCMD bool
 }
 
 func populateRule(r *build.Rule, targetState *Rule) {
@@ -55,5 +55,7 @@ func populateRule(r *build.Rule, targetState *Rule) {
 			},
 		})
 	}
-	r.SetAttr("_module", NewStringExpr(targetState.module))
+	if !targetState.isCMD {
+		r.SetAttr("_module", NewStringExpr(targetState.module))
+	}
 }