Topic: Brands as communities

[turoczy]

Just a reminder for @rgleeson to post work on the "brands as communities" section he's been fleshing out.

[turoczy]

When working with brands/corporations, it's important to understand that they, themselves, are communities that have their own special dynamics and challenges. You need to be aware of how the corporate community operates in order to ensure that you mitigate conflicts when overlapping corporate communities with startup communities.