diff --git a/frontend/src/concepts/analyticsTracking/segmentIOUtils.tsx b/frontend/src/concepts/analyticsTracking/segmentIOUtils.tsx
index 080ebeb379..f55556ba6b 100644
--- a/frontend/src/concepts/analyticsTracking/segmentIOUtils.tsx
+++ b/frontend/src/concepts/analyticsTracking/segmentIOUtils.tsx
@@ -86,6 +86,13 @@ export const firePageEvent = (): void => {
   }
 };
 
+// Stuff that gets send over as traits on an identify call. Must not include (anonymous) user Id.
+type IdentifyTraits = {
+  isAdmin: boolean;
+  canCreateProjects: boolean;
+  clusterID: string;
+};
+
 /*
  * This fires a call to associate further processing with the passed (anonymous) userId
  * in the properties.
@@ -94,8 +101,13 @@ export const fireIdentifyEvent = (properties: IdentifyEventProperties): void =>
   const clusterID = window.clusterID ?? '';
   if (DEV_MODE) {
     /* eslint-disable-next-line no-console */
-    console.log(`Identify event triggered`);
+    console.log(`Identify event triggered: ${JSON.stringify(properties)}`);
   } else if (window.analytics) {
-    window.analytics.identify(properties.anonymousID, { clusterID });
+    const traits: IdentifyTraits = {
+      clusterID,
+      isAdmin: properties.isAdmin,
+      canCreateProjects: properties.canCreateProjects,
+    };
+    window.analytics.identify(properties.anonymousID, traits);
   }
 };
diff --git a/frontend/src/concepts/analyticsTracking/trackingProperties.ts b/frontend/src/concepts/analyticsTracking/trackingProperties.ts
index 81c26f44e9..17daeb3a16 100644
--- a/frontend/src/concepts/analyticsTracking/trackingProperties.ts
+++ b/frontend/src/concepts/analyticsTracking/trackingProperties.ts
@@ -3,7 +3,10 @@ export type ODHSegmentKey = {
 };
 
 export type IdentifyEventProperties = {
+  isAdmin: boolean;
   anonymousID?: string;
+  userId?: string;
+  canCreateProjects: boolean;
 };
 
 export const enum TrackingOutcome {
diff --git a/frontend/src/concepts/analyticsTracking/useSegmentTracking.ts b/frontend/src/concepts/analyticsTracking/useSegmentTracking.ts
index d609a9a2f9..2411a5b744 100644
--- a/frontend/src/concepts/analyticsTracking/useSegmentTracking.ts
+++ b/frontend/src/concepts/analyticsTracking/useSegmentTracking.ts
@@ -2,6 +2,7 @@ import React from 'react';
 import { useAppContext } from '~/app/AppContext';
 import { useAppSelector } from '~/redux/hooks';
 import { fireIdentifyEvent, firePageEvent } from '~/concepts/analyticsTracking/segmentIOUtils';
+import { useTrackUser } from '~/concepts/analyticsTracking/useTrackUser';
 import { useWatchSegmentKey } from './useWatchSegmentKey';
 import { initSegment } from './initSegment';
 
@@ -10,28 +11,27 @@ export const useSegmentTracking = (): void => {
   const { dashboardConfig } = useAppContext();
   const username = useAppSelector((state) => state.user);
   const clusterID = useAppSelector((state) => state.clusterID);
+  const [userProps, uPropsLoaded] = useTrackUser(username);
 
   React.useEffect(() => {
-    if (segmentKey && loaded && !loadError && username && clusterID) {
-      const computeUserId = async () => {
-        const anonymousIDBuffer = await crypto.subtle.digest(
-          'SHA-1',
-          new TextEncoder().encode(username),
-        );
-        const anonymousIDArray = Array.from(new Uint8Array(anonymousIDBuffer));
-        return anonymousIDArray.map((b) => b.toString(16).padStart(2, '0')).join('');
-      };
-
+    if (segmentKey && loaded && !loadError && username && clusterID && uPropsLoaded) {
       window.clusterID = clusterID;
       initSegment({
         segmentKey,
         enabled: !dashboardConfig.spec.dashboardConfig.disableTracking,
       }).then(() => {
-        computeUserId().then((userId) => {
-          fireIdentifyEvent({ anonymousID: userId });
-          firePageEvent();
-        });
+        fireIdentifyEvent(userProps);
+        firePageEvent();
       });
     }
-  }, [clusterID, loadError, loaded, segmentKey, username, dashboardConfig]);
+  }, [
+    clusterID,
+    loadError,
+    loaded,
+    segmentKey,
+    username,
+    dashboardConfig,
+    userProps,
+    uPropsLoaded,
+  ]);
 };
diff --git a/frontend/src/concepts/analyticsTracking/useTrackUser.ts b/frontend/src/concepts/analyticsTracking/useTrackUser.ts
new file mode 100644
index 0000000000..062334dd76
--- /dev/null
+++ b/frontend/src/concepts/analyticsTracking/useTrackUser.ts
@@ -0,0 +1,50 @@
+import React from 'react';
+import { useUser } from '~/redux/selectors';
+import { useAccessReview } from '~/api';
+import { AccessReviewResourceAttributes } from '~/k8sTypes';
+import { IdentifyEventProperties } from '~/concepts/analyticsTracking/trackingProperties';
+
+export const useTrackUser = (username?: string): [IdentifyEventProperties, boolean] => {
+  const { isAdmin } = useUser();
+  const [anonymousId, setAnonymousId] = React.useState<string | undefined>(undefined);
+
+  const [loaded, setLoaded] = React.useState(false);
+  const createReviewResource: AccessReviewResourceAttributes = {
+    group: 'project.openshift.io',
+    resource: 'projectrequests',
+    verb: 'create',
+  };
+  const [allowCreate, acLoaded] = useAccessReview(createReviewResource);
+
+  React.useEffect(() => {
+    const computeAnonymousUserId = async () => {
+      const anonymousIDBuffer = await crypto.subtle.digest(
+        'SHA-1',
+        new TextEncoder().encode(username),
+      );
+      const anonymousIDArray = Array.from(new Uint8Array(anonymousIDBuffer));
+      const aId = anonymousIDArray.map((b) => b.toString(16).padStart(2, '0')).join('');
+      return aId;
+    };
+
+    if (!anonymousId) {
+      computeAnonymousUserId().then((val) => {
+        setAnonymousId(val);
+      });
+    }
+    if (acLoaded && anonymousId) {
+      setLoaded(true);
+    }
+  }, [username, anonymousId, acLoaded]);
+
+  const props: IdentifyEventProperties = React.useMemo(
+    () => ({
+      isAdmin,
+      canCreateProjects: allowCreate,
+      anonymousID: anonymousId,
+    }),
+    [isAdmin, allowCreate, anonymousId],
+  );
+
+  return [props, loaded];
+};