diff --git a/src/openforms/submissions/models/submission.py b/src/openforms/submissions/models/submission.py
index a9930057b0..db82e32446 100644
--- a/src/openforms/submissions/models/submission.py
+++ b/src/openforms/submissions/models/submission.py
@@ -10,6 +10,7 @@
 from django.db import models, transaction
 from django.utils.formats import localize
 from django.utils.functional import cached_property
+from django.utils.timezone import localtime
 from django.utils.translation import get_language, gettext_lazy as _
 
 import elasticapm
@@ -331,7 +332,7 @@ class Meta:
     def __str__(self):
         return _("{pk} - started on {started}").format(
             pk=self.pk or _("(unsaved)"),
-            started=localize(self.created_on) or _("(no timestamp yet)"),
+            started=localize(localtime(self.created_on)) or _("(no timestamp yet)"),
         )
 
     def refresh_from_db(self, *args, **kwargs):
diff --git a/src/openforms/submissions/tests/test_models.py b/src/openforms/submissions/tests/test_models.py
index 26aada3d6c..fe45c832d1 100644
--- a/src/openforms/submissions/tests/test_models.py
+++ b/src/openforms/submissions/tests/test_models.py
@@ -36,7 +36,7 @@ class SubmissionTests(TestCase):
     def test_submission_str(self):
         submission = SubmissionFactory.create()
         self.assertEqual(
-            str(submission), f"{submission.pk} - started on Nov. 26, 2021, 4 p.m."
+            str(submission), f"{submission.pk} - started on Nov. 26, 2021, 5 p.m."
         )
 
     def test_submission_data_with_selectboxes_formio_formatters(self):