diff --git a/templates/web/fixmystreet.com/about/_sidebar.html b/templates/web/fixmystreet.com/about/_sidebar.html
index d1719672bdf..764ab1b6462 100644
--- a/templates/web/fixmystreet.com/about/_sidebar.html
+++ b/templates/web/fixmystreet.com/about/_sidebar.html
@@ -2,8 +2,9 @@
 <div class="sticky-sidebar">
     <aside>
         <ul class="plain-list">
-            <li>[% INCLUDE link h='/faq' t=loc('Frequently Asked Questions') %]</li>
-            <li>[% INCLUDE link h='/about/posters' t='FixMyStreet Goodies' %]</li>
+            <li>[% INCLUDE link h='/faq' t=loc('Information for residents') %]</li>
+            <li>[% INCLUDE link h='/about/information-for-councils' t='Information for councils' %]</li>
+            <li>[% INCLUDE link h='/about/posters' t='Promotional material' %]</li>
             <li>[% INCLUDE link h='/about/house-rules' t='Conditions of Use' %]</li>
             <li>[% INCLUDE link h=c.cobrand.privacy_policy_url t=loc('Privacy and cookies') %]</li>
             <li>[% INCLUDE link h='/contact' t=tprintf(loc("Contact %s", "%s is the site name"), site_name) %]</li>
diff --git a/templates/web/fixmystreet.com/about/faq-en-gb.html b/templates/web/fixmystreet.com/about/faq-en-gb.html
index e2b71db18f5..1f79261633b 100755
--- a/templates/web/fixmystreet.com/about/faq-en-gb.html
+++ b/templates/web/fixmystreet.com/about/faq-en-gb.html
@@ -1,45 +1,29 @@
-[% INCLUDE 'header.html', title = loc('Frequently Asked Questions'), bodyclass = 'twothirdswidthpage' %]
+[% INCLUDE 'header.html', title = loc('Information for residents'), bodyclass = 'twothirdswidthpage' %]
 
 [% INCLUDE 'about/_sidebar.html' %]
 
-<h1>FixMyStreet Frequently Asked Questions</h1>
+<h1>Information for residents</h1>
 
 <h2>What is FixMyStreet?</h2>
 <dl>
 
 <dt>Is this a council website?</dt>
 <dd>
-<p>No, it isn't – but FixMyStreet does send your reports direct to your local
-council.
-<p>We also publish them online, so that others in the community can read,
-discuss, and offer advice where needed.
+<p>No, it isn't – but FixMyStreet does send your reports directly to your local council, or whichever other authority is responsible for dealing with a problem.
+<p>We also publish them online, so that others in the community can see what’s already been reported and subscribe to any reports they’re interested in.
 </dd>
 
 <dt>Then who are you? And why are you doing this?</dt>
 <dd>
 <p>FixMyStreet is an independent website, built by the charity <a
-href="https://www.mysociety.org/">mySociety</a>. We wanted to make it easier to
-report problems in your community, even if you don't know who those reports
-should go to.
-<p>So we made FixMyStreet. All you have to do is type in a postcode – or let
-the site locate you automatically – and describe your problem. Then we send
-your report to the people whose job it is to fix it.
-<p>FixMyStreet covers the whole of the UK. No matter where you are, the only
-thing you ever have to remember is our web address – FixMyStreet.com.
-</dd>
+href="https://www.mysociety.org/">mySociety</a>. We wanted to make it easier to report problems in your community, even if you don't know who those reports should go to.
 
-<dt>Do councils read or act on FixMyStreet reports?</dt>
-<dd>
-<p>They certainly do. Reports sent through FixMyStreet go into the same council
-email inboxes as reports sent through by any other means.
-<p>Really smart councils <a href="/council">integrate directly</a>, so we can
-place report details directly into their systems, saving them time and money.
+<p>So we made FixMyStreet. All you have to do is type in a UK postcode – or let the site locate you automatically – and describe your problem. Then we send your report to the people whose job it is to fix it.
 </dd>
 
 <dt>How can I contact you?</dt>
 <dd>
-<p>You can use <a href="/contact">this form</a> – but please see whether these
-FAQs answer your question first, because that saves your time and ours.
+<p>You can use <a href="/contact">this form</a> – but please see whether these FAQs answer your question first.
 </dd>
 
 <dt>Is there a FixMyStreet app?</dt>
@@ -52,83 +36,75 @@ <h2>What is FixMyStreet?</h2>
 browser – it should work well.
 </dd>
 
+<!--
+<dt>Do councils read or act on FixMyStreet reports?</dt>
+<dd>
+<p>They certainly do. Reports sent through FixMyStreet go into the same council
+email inboxes as reports sent through by any other means.
+<p>Really smart councils <a href="/council">integrate directly</a>, so we can
+place report details directly into their systems, saving them time and money.
+</dd>
+
+-->
 </dl>
+
 <h2>Using FixMyStreet</h2>
 <dl>
 
 <dt>How do I make a report?</dt>
 <dd>
 <ol>
-<li>Start at the <a href="/">homepage</a> and type in your postcode or a place
-name. Not sure where you are? Pick ‘use my location’.
-<li>Put the pin in the map to show exactly where the problem is, and type in a
-description of the issue. Then send.
-<li>Check your email inbox for our confirmation mail, click on the link, and
-job done.
+<li>Start at the <a href="/">homepage</a> and type in your postcode or a place name. Not sure where you are? Pick ‘use my location’.
+<li>Put the pin in the map to show exactly where the problem is, and type in a description of the issue. Then send.
+<li>Check your email inbox for our confirmation mail, click on the link, and job done.
 </ol>
 </dd>
 
+<dt>Can I make a report while offline?</dt>
+<dd>
+<p>If you’re using the app, you can start reports while offline, save them as a draft and finish them when you’re connected to the internet again. This is really handy for any problems you spot while in a rural location without very good signal.
+<p><strong>Remember:</strong> your report won’t be automatically submitted when you’re back online. You need to load the app again to finish the report and submit it.
+</dd>
+
+<dt>How do I find my draft reports?</dt>
+<dd>
+<p>Once you’re back online, you can find any draft reports you started by clicking the three bars icon in the top right corner and selecting ‘Continue draft report…’ from the menu. From there, you can either continue your reports and submit them, or delete them.
+</dd>
+
 <dt>What can I report?</dt>
 <dd>
-<p>FixMyStreet is primarily for reporting things which are <strong>broken or
-dirty or damaged or dumped, and need fixing, cleaning or clearing</strong>,
+<p>FixMyStreet is primarily for reporting things which are <strong>broken, dirty, damaged or dumped, and need fixing, cleaning or clearing</strong>,
 like graffiti, dog fouling, potholes or street lights that don't work.
 </dd>
 
 <dt>What shouldn't I report?</dt>
 
-<p>Please see our <a href="/about/house-rules">Conditions of Use</a> for things you
-shouldn’t report, or include in your report.
+<p>Please see our <a href="/about/house-rules">Conditions of Use</a> for things you shouldn’t report, or include in your report.
 
 <dd>
-<p><strong>Urgent issues:</strong> For problems that might put people in
-immediate danger, like gas leaks or falling trees, please contact your council
-or the appropriate utility company or emergency service directly – by phone if
-possible.
-<p>We often route problem reports via cleansing services or highways
-maintenance departments, so using FixMyStreet for urgent matters may result in
-a delay in your report getting to the right department.
-<p><strong>Non-physical things:</strong> For issues such as noise pollution,
-barking dogs, fires, missing wheelie bins or missed rubbish collections,
-proposals for speed bumps or pedestrian crossings, or complaining about the
-council itself, please contact the council directly.
+<p><strong>Urgent issues:</strong> For problems that might put people in immediate danger, like gas leaks or falling trees, please contact your council or the appropriate utility company or emergency service directly – by phone if possible. We often route problem reports via cleansing services or highways maintenance departments, so using FixMyStreet for urgent matters may result in a delay in your report getting to the right department.
+<p><strong>Non-physical things:</strong> For issues such as noise pollution, barking dogs, fires, missing wheelie bins or missed rubbish collections, proposals for speed bumps or pedestrian crossings, or complaining about the council itself, please contact the council directly.
 </dd>
 
 <dt>Are reports public?</dt>
 <dd>
-<p>Yes they are: when you submit your report, we send it to the council, and we
-also publish it on the website. Your council will respond directly to you, and
-from that point on, your correspondence is one-to-one.
-<p>For that reason, we suggest that you don't include personal details such as
-addresses and phone numbers until you are in direct communication.
+<p><strong>Yes they are</strong>: when you submit your report, we send it to the council, and we also publish it on the website. Your council will respond directly to you, and from that point on, your correspondence is one-to-one.
+<p>For that reason, we suggest that <strong>you don't include personal details such as addresses and phone numbers until you are in direct communication</strong>.
 </dd>
 
 <dt>Why are reports public?</dt>
 <dd>
-<p>Putting your reports online has several benefits. Others can quickly see
-what has already been reported, so it prevents the council from having to deal
-with duplicates.
-<p>It also creates a snapshot for local communities, so it's easy to see what
-the common problems are in a given area, and how quickly they get fixed. Other
-local residents can browse, read and comment on problems – and perhaps even
-offer a solution.
+<p>Putting your reports online has several benefits. Others can quickly see what has already been reported, so it prevents the council from having to deal with duplicates.
+<p>It also creates a snapshot for local communities, so it's easy to see what the common problems are in a given area, and how quickly they get fixed. Other local residents can browse, read and comment on problems – and perhaps even offer a solution.
 </dd>
 
 <dt>Why do I have to give my name and an email address?</dt>
 <dd>
-<p>For a few reasons: firstly, we need your email address so that the council
-can get back to you.
-<p>Also, messages sent via FixMyStreet go into council systems. In most cases a
-full name is a mandatory field, and your report may be rejected without it.
-<p>Finally, we find that when users are asked to provide contact details, the
-tone of their correspondence tends to be more constructive and less abusive.
-<p>We don't publish your email address, and you can opt to submit your report
-anonymously – just uncheck the ‘show my name publicly’ box on submission. This
-will mean that your name is not displayed on the FixMyStreet website, although
-it is still sent to the council.
-<p>If you want to anonymise a report you made in the past, sign in to your
-account (see below for how to register) and you'll see a ‘Hide your name?’
-option on the report.
+<p>For a few reasons: firstly, we need your email address so that the council can get back to you.
+<p>Also, messages sent via FixMyStreet go into council systems. In most cases a full name is a mandatory field, and your report may be rejected without it.
+<p>Finally, we find that when users are asked to provide contact details, the tone of their correspondence tends to be more constructive and less abusive.
+<p>We don't publish your email address, and you can opt to submit your report anonymously – just uncheck the ‘show my name publicly’ box on submission. This will mean that your name is not displayed on the FixMyStreet website, although it is still sent to the council.
+<p>If you want to anonymise a report you made in the past, sign in to your account (see below for how to register) and you'll see a ‘Hide your name?’ option on the report.
 </dd>
 
 </dl>
@@ -137,19 +113,14 @@ <h2>Accounts and alerts</h2>
 
 <dt>Do I need to register with FixMyStreet to use it?</dt>
 <dd>
-<p>No – you can send a report without registering. When you submit your report,
-we'll send you an email with a confirmation link.
-<p>If you use FixMyStreet a lot, you can avoid this step by creating an
-account. Once you've signed in, your reports will be sent as soon as you click
-'submit'.
+<p>No – you can send a report without registering. When you submit your report, we'll send you an email with a confirmation link.
+<p>If you use FixMyStreet a lot, you can avoid this step by creating an account. Once you've signed in, your reports will be sent as soon as you click 'submit'.
 <p>You'll also be able to see all previous reports you've made on one page.
 </dd>
 
 <dt>How do I register?</dt>
 <dd>
-<p>Visit <a href="https://www.fixmystreet.com/auth">https://www.fixmystreet.com/auth</a>
-and choose ‘No, let me sign in by email’. You can choose a password at that
-point.
+<p>Visit <a href="https://www.fixmystreet.com/auth">https://www.fixmystreet.com/auth</a> and choose ‘Email me a link to sign in’. You can choose a password at that point.
 </dd>
 
 <dt>I've forgotten my password</dt>
@@ -166,10 +137,8 @@ <h2>Accounts and alerts</h2>
 
 <dt>What are alerts?</dt>
 <dd>
-<p>FixMyStreet lets you sign up to receive an email every time someone reports
-a problem in your chosen area – visit <a
-href="https://www.fixmystreet.com/alert">https://www.fixmystreet.com/alert</a>
-to see what's available. This is a free service.
+<p>FixMyStreet lets you sign up to receive an email every time someone reports a problem in your chosen area – visit <a
+href="https://www.fixmystreet.com/alert">https://www.fixmystreet.com/alert</a> to see what's available. This is a free service.
 </dd>
 
 <dt>I want to stop receiving alerts</dt>
@@ -197,33 +166,26 @@ <h2>When things don't go as planned</h2>
 
 <dt>FixMyStreet doesn't recognise my postcode</dt>
 <dd>
+<p>Please note we are unable to take reports for problems on private roads.
 <p>Our postcode data comes from Ordnance Survey. If you have a relatively new
 postcode, it may not yet be reflected on OS, and therefore on FixMyStreet.
-<p>It's ok though, you can still use the site: just enter a nearby place name,
-street name or let the site locate you automatically, instead. You can use the
-pan and zoom controls at the top right hand corner of the screen to zero in on
-the precise location.
+<p>It's ok though, you can still use the site: just enter a nearby place name, street name or let the site locate you automatically, instead. You can use the pan and zoom controls at the top right hand corner of the screen to zero in on the precise location.
 </dd>
 
 <dt>My street isn't on your map</dt>
 <dd>
-<p>FixMyStreet's default maps are from Ordnance Survey, so updates to our maps
-happen when OS refresh their own data.
+<p>Please note we are unable to take reports for problems on private roads.
+<p>FixMyStreet's default maps are from Ordnance Survey, so updates to our maps happen when OS refreshes their own data.
 <p>You may like to try the OpenStreetMap version of FixMyStreet, which can be
 found at <a href="https://osm.fixmystreet.com/">https://osm.fixmystreet.com/</a>
 – it has exactly the same functionality, but displays OSM maps.
-<p>If you still can't see the street you want to make a report on, your best
-bet is to describe the problem location in as much detail as possible, as well
-as using the map to pinpoint it.
-<p>Ordnance Survey will accept requests for amendments to their maps: contact
-them on customerservices@ordnancesurvey.co.uk or via the post to Ordnance
-Survey, Adanac Drive, Southampton, SO16 0AS or telephone 03456 05 05 05.
+<p>If you still can't see the street you want to make a report on, your best bet is to describe the problem location in as much detail as possible, as well as using the map to pinpoint it.
+<p>Ordnance Survey will accept requests for amendments to their maps: contact them on customerservices@ordnancesurvey.co.uk or via the post to Ordnance Survey, Adanac Drive, Southampton, SO16 0AS or telephone 03456 05 05 05.
 </dd>
 
 <dt>There are too many pins on the map; I can't make a report</dt>
 <dd>
-<p>Use the ‘hide pins’ button at the top or bottom right of the screen to clear the map,
-or the state/category filters where available.
+<p>Use the ‘hide pins’ button at the top or bottom right of the screen to clear the map, or the state/category filters where available.
 </dd>
 
 <dt>There's no category for what I want to report</dt>
@@ -237,25 +199,18 @@ <h2>When things don't go as planned</h2>
 
 <dt>I haven't received a confirmation email</dt>
 <dd>
-<p>Please check your spam folder – this is the most common reason that
-confirmation emails cannot be found.
-<p>Unfortunately, it is hard for us to avoid from our end, but by adding us to
-your email whitelist, you will prevent this happening in future.
+<p>Please check your spam folder – this is the most common reason that confirmation emails cannot be found.
+<p>Unfortunately, it is hard for us to avoid from our end, but by adding us to your email whitelist, you will prevent this happening in future.
 </dd>
 
 <dt>You sent my report to the wrong place</dt>
 <dd>
-<p>Please check that you placed your pin correctly, and chose the right
-category for your report. If your problem is very near a council boundary, it
-is easy to place the pin on the wrong side of it by mistake. Similarly,
-choosing the wrong category can mean that your report is sent to one council
-when it should have gone to another.
-<p>At the moment, while FixMyStreet does send reports to National Highways,
-it does not send reports to Traffic Scotland or Traffic Wales who maintain
-trunk roads.
+<p>Please check that you placed your pin correctly, and chose the right category for your report. If your problem is very near a council boundary, it is easy to place the pin on the wrong side of it by mistake. Similarly, choosing the wrong category can mean that your report is sent to one council when it should have gone to another.
+<p>At the moment, while FixMyStreet does send reports to National Highways, it does not send reports to Traffic Scotland or Traffic Wales who maintain trunk roads.
 <p>If the above two paragraphs do not apply, please <a href="/contact">drop us
 a line</a> and we'll try to get to the bottom of why your report has been
 misrouted. Please include the URL (web address) of your FixMyStreet report.
+<p>It might be that the problem you need to report may not be the responsibility of your local council, or that of a public body to which we are able to send reports. If this is the case, we will always try to reach out to them in the hope that, in the future, you will be able to report problems to them via FixMyStreet.
 </dd>
 
 <dt>I want to update my report</dt>
@@ -308,146 +263,49 @@ <h2>When things don't go as planned</h2>
 <a href="/about/house-rules">Conditions of Use</a>, we'll take it down.
 </dd>
 
-</dl>
-<h2>What now?</h2>
-<dl>
-
-<dt>My problem hasn't been fixed, what do I do now?</dt>
+<dt>My problem hasn’t been fixed</dt>
 <dd>
-<p>FixMyStreet is great for reporting problems, but we don't fix them – your
-council oversees that.
-<p>If you'd like to chase your council, try replying to their most recent
-correspondence to you – or if you only have an auto-response, you may be able
-to find further contact details there.
-<p>If you still have no joy, we suggest starting a new FixMyStreet report. You
-may also like to use another useful mySociety website, <a
-href="https://www.writetothem.com/?utm_source=fixmystreet.com&amp;utm_campaign=static_links&amp;utm_medium=link&amp;utm_content=help+what_now">WriteToThem</a>,
-to contact your local councillors and ask them to help.
+<p>FixMyStreet sends reports to the people who can fix them, but we have no control over how or whether they are responded to.
+<p>If you are unhappy with the way your report has been dealt with, please contact the authority who received your report (you can find this information in the report itself) to follow up with them directly.
 </dd>
 
 <dt>Someone has marked my problem was fixed, but it isn't</dt>
 <dd>
-<p>As the owner of your report on FixMyStreet, you can change its status back
-to ‘not fixed’ at any time. Go to your report's web page and check the box
-under ‘update’.
+<p>As the owner of your report on FixMyStreet, you can change its status back to ‘not fixed’ at any time. Go to your report's web page and check the box under ‘update’.
 </dd>
 
 <dt>My report is old and my problem has been fixed. Can I now delete it?</dt>
 <dd>
-<p>We currently have a policy of retaining all FixMyStreet reports: we believe
-they contribute a useful historic picture of communities across the country.
-They've even been used in academic research, to study, for example, what the
-common problems are in an area, or how potholes are distributed across the
-country.
-<p>As new reports are made, older ones drop off the first page for any given
-area, and are less likely to be discovered by those visiting the site.
+<p>We currently have a policy of retaining all FixMyStreet reports: we believe they contribute a useful historic picture of communities across the country. They've even been used in academic research, to study, for example, what the common problems are in an area, or how potholes are distributed across the country.
+<p>As new reports are made, older ones drop off the first page for any given area, and are less likely to be discovered by those visiting the site.
 </dd>
 
 </dl>
-<h2>For councils</h2>
-<dl>
-
-<dt>Where do you send FixMyStreet reports?</dt>
-<dd>
-<p>Drop us a line, and we'll send you a list of the categories we hold for your
-council, and the email addresses we have for each of them.
-<p>We are happy to make any changes that you require. We can also add or remove
-categories if you wish.
-</dd>
-
-<dt>How do we reply to a FixMyStreet report?</dt>
-<dd>
-<p>FixMyStreet reports usually come by email. If you reply to the email in your
-normal way, your response will go directly into the user's inbox.
-<p>Your reply is not published on the FixMyStreet website (unless you are a
-FixMyStreet Pro customer who has chosen this option – see ‘Can
-FixMyStreet connect directly with council systems?’, below).
-</dd>
-
-<dt>Our council already has its own reporting system – we don't also need to be on FixMyStreet</dt>
-<dd>
-<p>FixMyStreet is designed to work in tandem with council offerings. We do not
-intend to replace them, and we believe that there's a place for both systems.
-<p>Your residents should be able to make reports wherever they choose. That
-might well be on the council website. It might equally be via Twitter,
-Facebook, or on FixMyStreet.
-<p>Many residents prefer FixMyStreet because it's easy to find – they don't
-have to navigate through a council website to find it. Nor do they have to know
-<em>which</em> council website they should be looking at. And we've made
-FixMyStreet about as easy to use as possible.
-</dd>
-
-<dt>FixMyStreet does not include all the data we need in its reports</dt>
-<dd>
-<p>Please <a href="/contact">get in touch</a> and let us know what is missing.
-<p>FixMyStreet routinely includes the following information in its reports:
-<ul>
-<li>User's name, email address, and, if given, phone number
-<li>Report category [you, the council, may dictate these]
-<li>Report title and description
-<li>Easting &amp; northing, latitude &amp; longitude
-<li>Nearest road to the pin placed on the map (automatically generated by Bing Maps)
-<li>Nearest postcode to the pin placed on the map (automatically generated)
-</ul>
-</dd>
-
-<dt>Can FixMyStreet connect directly with council systems?</dt>
-<dd>
-<p>Yes – and we will do so for free, if you adhere to the Open311 standard.
-<a href="/open311">Find out more here</a>.
-</dd>
-
-<dt>FixMyStreet is better than our own reporting system</dt>
-<dd>
-<p>Then why not replace it with FixMyStreet? We now offer a <a
-href="/pro/">complete fault-reporting solution for councils</a>, that
-integrates with your own website.
-<p>It has all the benefits of FixMyStreet's focus on usability, and is a
-robust, economical, cloud-based option.
-<p><a href="/pro/">Read case studies here</a>.
-</dd>
 
-</dl>
-<h2>Feedback and ideas</h2>
 <dl>
+<h2>Feedback and ideas</h2>
 
 <dt>FixMyStreet really works</dt>
 <dd>
-<p>Good, we are glad to hear it! It is always heartening to know that the site
-is working for people.
-<p>If you'd like to show your appreciation, why not <a
-href="https://www.mysociety.org/donate/">make a donation</a> to help us keep
-running? Or, if you can't spare anything just at the moment, you can still help
-us out, just by spreading the word. Tell your friends, write to the local
-newspaper, put a message up in your library. It all helps.
+<p>If you'd like to show your appreciation, why not <a href="https://www.mysociety.org/donate/">make a donation</a> to help us keep running? Or, if you can't spare anything just at the moment, you can still help us out, just by spreading the word. Tell your friends, write to the local newspaper, put a message up in your library. It all helps.
 </dd>
 
 <dt>I'd like to make a FixMyStreet for my own country or town</dt>
 <dd>
-<p>FixMyStreet runs on open-source code, so that's fine.
-<a href="https://fixmystreet.org/">Read more here</a>.
+<p>FixMyStreet runs on open-source code, so that's fine. <a href="https://fixmystreet.org/">Read more here</a>.
 </dd>
 
+
 <dt>I want to suggest an improvement</dt>
 <dd>
-<p><a href="/contact">Drop us a line</a>, or open a ticket on <a
-href="https://github.com/mysociety/fixmystreet/issues">GitHub</a> (requires
-registration). We value your suggestions and we do act on the most requested or
-sensible ones.
+<p><a href="https://www.fixmystreet.com/contact">Drop us a line</a> or open a ticket on <a href="https://github.com/mysociety/fixmystreet/issues">GitHub</a> (requires registration). We value your suggestions and we do act on the most requested or sensible ones.
 </dd>
 
 <dt>I've got an idea for a site</dt>
 <dd>
-<p>We're happy to hear it – although, note that our parent organisation,
-mySociety, tends to have its priorities mapped out for the foreseeable future
-and we're unlikely to be able to build it for you.
-<p>FixMyStreet code is open source, so you are more than welcome to have a play
-around with it.
-<p>If you lack technical skills, why not post your idea on the
-<a href="https://groups.google.com/a/mysociety.org/forum/#!forum/mysociety-community">mySociety
-mailing list</a>? It's full of people with a shared enthusiasm for this kind of
-thing, and if you capture someone's imagination, they may be happy to
-collaborate.
+<p>We're happy to hear it – although, note that our parent organisation, mySociety, tends to have its priorities mapped out for the foreseeable future and we're unlikely to be able to build it for you.
+<p>FixMyStreet code is open source, so you are more than welcome to have a play around with it.
+<p>If you lack technical skills, why not post your idea on the <a href="https://groups.google.com/a/mysociety.org/forum/#!forum/mysociety-community">mySociety mailing list</a>? It's full of people with a shared enthusiasm for this kind of thing, and if you capture someone's imagination, they may be happy to collaborate.
 </dd>
 
 </dl>
diff --git a/templates/web/fixmystreet.com/about/information-for-councils.html b/templates/web/fixmystreet.com/about/information-for-councils.html
new file mode 100644
index 00000000000..f0e4937348a
--- /dev/null
+++ b/templates/web/fixmystreet.com/about/information-for-councils.html
@@ -0,0 +1,70 @@
+[% INCLUDE 'header.html', title = loc('Frequently Asked Questions'), bodyclass = 'twothirdswidthpage' %]
+
+[% INCLUDE 'about/_sidebar.html' %]
+<h1>Information for councils</h1>
+<hr style="border-color:#fff6cc; margin: 2em 0">
+</dl>
+<dl>
+
+<dt>What is FixMyStreet?</dt>
+<dd>
+<p>FixMyStreet is an independent web service run by the charity <a href="https://www.mysociety.org/">mySociety</a> to make it easier for anyone to report a problem in their local area without needing to have any knowledge of council boundaries or responsibilities.
+</dd>
+
+<dt>What can people report via FixMyStreet?</dt>
+<dd>
+<p>Ultimately, that’s up to you. We can send you a list of the categories we hold for your council, and the email addresses we have for each of them. We’re happy to make any changes that would make it easier for you to handle reports from FixMyStreet.
+</dd>
+
+<dt>Where do you send FixMyStreet reports?</dt>
+<dd>
+<p>Reports are sent to you by email. We do our best to ensure they go to the right place at each council. If there’s a better contact address for the reports you are receiving, tell us by emailing <a href="mailto:support@fixmystreet.com">support@fixmystreet.com</a>. If you would prefer to receive reports directly into your existing management systems, see the <i>‘How can FixMyStreet connect directly with council systems?’</i> section below.
+</dd>
+
+<dt>How do we reply to FixMyStreet reports?</dt>
+<dd>
+<p>Replies to each email report will go directly into the report-maker's inbox. They will also be sent to anyone who has subscribed to the report. Your reply is not published on the FixMyStreet website (unless you use FixMyStreet Pro, which displays responses to help close the feedback loop).
+</dd>
+
+<dt>Is there a way I can view data on reports sent to us via FixMyStreet?</dt>
+<dd>
+<p>Yes, you can explore detailed stats from our dashboard for councils — for free. Request access using your .gov.uk email address <a href="https://www.fixmystreet.com/about/council-dashboard/ ">here:</a>
+<br><strong>https://www.fixmystreet.com/about/council-dashboard/ </strong>
+</dd>
+
+<dt>FixMyStreet does not include all the data we need in its reports</dt>
+<dd>
+<p>If you need to receive extra data that isn’t currently included in the report, let us know what’s missing by emailing <a href="mailto:support@fixmystreet.com">support@fixmystreet.com</a>.
+
+<p>FixMyStreet routinely includes the following information in its reports:
+<ul>
+  <li>User's name, email address, and, if given, phone number</li>
+  <li>Report category [you, the council, may dictate these]</li>
+  <li>Report title and description</li>
+  <li>Easting & northing, latitude & longitude</li>
+  <li>Nearest road to the pin placed on the map (automatically generated by Bing Maps)</li>
+  <li>Nearest postcode to the pin placed on the map (automatically generated)</li>
+</ul>
+</dd>
+
+<dt>Do we have to receive email reports from FixMyStreet?</dt>
+<dd>
+<p>When FixMyStreet first launched in 2007 it was in response to many councils not offering an easy-to-use online reporting service. Many citizens still prefer FixMyStreet because of its simplicity and because it removes the need for them to know which council is responsible for what problem.
+<p>These days FixMyStreet acts as a national reporting platform, bringing all of the local authorities and government organisations together on one system, triaging reports between councils at all levels, highways agencies and housing associations.
+<p>Local authorities no longer need to receive reports from FixMyStreet via email, because there are now several ways to connect with the service so that reports drop directly into your existing system(s).
+</dd>
+
+<dt>How can FixMyStreet connect directly with council systems?</dt>
+<dd>
+<p>FixMyStreet can be connected with your existing system(s) in a number of ways:
+<ol>
+<li>You can do this yourself (for free) using our Open311 API</li>
+<li>We can build and maintain the integration for you (carries an annual fee)</li>
+<li>You can become a <a href="https://www.societyworks.org/services/highways/">FixMyStreet Pro</a> user. FixMyStreet Pro is a more advanced version of FixMyStreet, which seeks to eliminate the significant costs councils incur from duplicate reporting, unnecessary contact and failure demand (we have the stats to prove it!). </li>
+</ol>
+<p>As a charitable organisation our goal is to help improve services for citizens and local authorities. If you would like some help connecting FixMyStreet to your own system(s), please send an email to <a href="mailto:support@fixmystreet.com">support@fixmystreet.com</a>.
+</dd>
+
+</dl>
+
+[% INCLUDE 'footer.html' %]
diff --git a/templates/web/fixmystreet.com/about/posters.html b/templates/web/fixmystreet.com/about/posters.html
index 073b36b3b7d..33848a277c1 100644
--- a/templates/web/fixmystreet.com/about/posters.html
+++ b/templates/web/fixmystreet.com/about/posters.html
@@ -17,7 +17,7 @@
 <div class="sticky-sidebar">
     <aside>
         <ul class="plain-list">
-            <li><a href="#goodies">FixMyStreet Goodies</a></li>
+            <li><a href="#goodies">Promotional material</a></li>
             <li><a href="#activist-pack">Activist Pack</a></li>
             <li><a href="#school-pack">Schools &amp; Kids’ Pack</a></li>
             <li><a href="#community-pack">Community Group Pack</a></li>
@@ -28,7 +28,7 @@
     </aside>
 </div>
 
-<h1 id="goodies">FixMyStreet Goodies</h1>
+<h1 id="goodies">Promotional material</h1>
 
 <p>We’re a charity. We don’t have a massive marketing budget. But we do have YOU, dear users… please help us spread the word about FixMyStreet with these free downloads.</p>
 
diff --git a/templates/web/fixmystreet.com/front/footer-marketing.html b/templates/web/fixmystreet.com/front/footer-marketing.html
index ef195a0fa5d..4404dc58b6e 100644
--- a/templates/web/fixmystreet.com/front/footer-marketing.html
+++ b/templates/web/fixmystreet.com/front/footer-marketing.html
@@ -1,9 +1,8 @@
 <div class="fms-pro-promo">
     <div class="fms-pro-promo__pro">
-        <h2>[% loc('Go Pro') %]</h2>
-        <p class="lead">[% loc('Integrate FixMyStreet Pro with your council system for smooth, end-to-end report fulfilment.') %]</p>
-        <p>[% loc('How much could <em>you</em> save?') %]</p>
-        <p><a href="https://www.societyworks.org/services/fixmystreetpro/" class="btn">[% loc('Learn more about Pro') %]</a></p>
+        <h2>[% loc('Information for councils') %]</h2>
+        <p class="lead">[% loc('Find the answers to some of our most frequently asked questions about how FixMyStreet works for councils and discover your options for making the service work better for you.') %]</p>
+        <p><a href="https://www.societyworks.org/services/fixmystreetpro/" class="btn">[% loc('Learn more') %]</a></p>
     </div>
     <div class="fms-pro-promo__stats">
         <h2>[% loc('Free statistics for councils') %]</h2>