where-do-users-find-our-sites.md

Where do users find out about Alaveteli sites?

Where is our existing traffic being referred from? Where might there be potential users that we're not currently reaching?

• issue#4

Answer

TL;DR:

• referred traffic predominantly from social media sites (primarily Facebook)
• sites with a strong journalistic focus get a greater proportion of traffic from news and campaign sites
• referrals account for about 7-13% of site traffic
• on the whole backlinks don't generate direct traffic, but its likely that they indirectly help by improving search ranking and raising site awareness

Analysis

As we studied two types of data in our search for a clearer picture, we've split the analysis detail into two sections:

Referrer data

Sites and pages that visitors to our sites found us from.

Backlinks

Also called "incoming links", links that point to our sites (and, as above, help with search ranking etc) but aren't necessarily being clicked on by users.