diff --git a/bedrock/base/templates/includes/banners/fundraiser.html b/bedrock/base/templates/includes/banners/fundraiser.html
new file mode 100644
index 00000000000..305e14f01b7
--- /dev/null
+++ b/bedrock/base/templates/includes/banners/fundraiser.html
@@ -0,0 +1,65 @@
+{#
+ This Source Code Form is subject to the terms of the Mozilla Public
+ License, v. 2.0. If a copy of the MPL was not distributed with this
+ file, You can obtain one at https://mozilla.org/MPL/2.0/.
+#}
+
+{% extends 'includes/banners/basic.html' %}
+
+{% block banner_id %}fundraising-banner{% endblock %}
+
+{% block banner_class %}c-banner-fundraising{% endblock %}
+
+{% set banner_title = 'Donate to Mozilla for Giving Tuesday' %}
+{% set banner_tagline = 'Together we can reclaim the internet from Big Tech. Donate now.' %}
+{% set banner_button = 'Donate' %}
+{% set banner_ga_label = 'Donate' %}
+{% set banner_link = 'https://foundation.mozilla.org/?form=gt-banner' %}
+
+{% if variant == "a" %}
+  {% set banner_link = 'https://foundation.mozilla.org/?form=gt-banner-a' %}
+{% elif variant == "b" %}
+  {% set banner_link = 'https://foundation.mozilla.org/?form=gt-banner-b' %}
+  {% set banner_button = 'Give now' %}
+  {% set banner_ga_label = 'Give now' %}
+{% elif variant == "c" %}
+  {% set banner_link = 'https://foundation.mozilla.org/?form=gt-banner-c' %}
+  {% set banner_button = 'Contribute' %}
+  {% set banner_ga_label = 'Contribute' %}
+{% endif %}
+
+{% block banner_content %}
+  <div class="mzp-l-content mzp-t-content-xl">
+    {{ picture(
+      url='img/banners/fundraiser/eoy-2024-photo-200.png',
+      sources=[
+        {
+          'media': '(min-width: 688px)',
+          'srcset': {
+            'img/banners/fundraiser/eoy-2024-photo-200.png': '200w',
+            'img/banners/fundraiser/eoy-2024-photo-200.png': '400w',
+          }
+        },
+        {
+          'media': '(max-width: 687px)',
+          'srcset': {
+            'img/placeholder.png': 'default'
+          }
+        }
+      ],
+      optional_attributes={
+        'height': '200',
+        'width': '200',
+        'class': 'c-banner-media'
+      }
+    ) }}
+
+    <div class="c-banner-copy">
+      <h2 class="c-banner-title">{{ banner_title }}</h2>
+      <p class="c-banner-tagline">{{ banner_tagline }}</p>
+      <a class="c-banner-button mzp-c-button mzp-t-lg" href="{{ banner_link }}" data-cta-text="{{ banner_ga_label }}">
+        {{ banner_button }}
+      </a>
+    </div>
+  </div>
+{% endblock %}
diff --git a/bedrock/mozorg/templates/mozorg/home/home-new.html b/bedrock/mozorg/templates/mozorg/home/home-new.html
index 269e756cc90..d88be79ab25 100644
--- a/bedrock/mozorg/templates/mozorg/home/home-new.html
+++ b/bedrock/mozorg/templates/mozorg/home/home-new.html
@@ -22,8 +22,15 @@
 
 {% block page_desc %}{{ ftl('home-did-you-know-mozilla-the-maker') }}{% endblock %}
 
+{% set show_fundraising_banner = switch('fundraising-banner-giving2024') and LANG in ['en-US', 'en-GB', 'en-CA', 'de', 'fr'] %}
 {% set show_firefox_app_store_banner = switch('firefox-app-store-banner') %}
 
+{% block experiments %}
+  {% if switch('fundraising-banner-giving2024') %}
+    {{ js_bundle('fundraising-banner-experiment') }}
+  {% endif %}
+{% endblock %}
+
 {% block page_css %}
   {{ css_bundle('protocol-split') }}
   {{ css_bundle('protocol-picto') }}
@@ -38,13 +45,17 @@
     {{ css_bundle('ctd-promo') }}
   {% endif %}
 
-  {% if show_firefox_app_store_banner %}
+  {% if show_fundraising_banner %}
+    {{ css_bundle('fundraising-banner') }}
+  {% elif show_firefox_app_store_banner %}
     {{ css_bundle('firefox-app-store-banner') }}
   {% endif %}
 {% endblock %}
 
 {% block page_banner %}
-  {% if show_firefox_app_store_banner %}
+  {% if show_fundraising_banner %}
+    {% include 'includes/banners/fundraiser.html' %}
+  {% elif show_firefox_app_store_banner %}
     {% include 'includes/banners/mobile/firefox-app-store.html' %}
   {% endif %}
 {% endblock %}
@@ -316,7 +327,9 @@ <h2>{{ ftl('newsletter-form-join-the-community', fallback='newsletter-form-get-f
 {% block js %}
   {{ js_bundle('newsletter') }}
 
-  {% if show_firefox_app_store_banner %}
+  {% if show_fundraising_banner %}
+    {{ js_bundle('fundraising-banner') }}
+  {% elif show_firefox_app_store_banner %}
     {{ js_bundle('firefox-app-store-banner') }}
   {% endif %}
 {% endblock %}
diff --git a/bedrock/mozorg/views.py b/bedrock/mozorg/views.py
index a6c951eb711..2211edf867d 100644
--- a/bedrock/mozorg/views.py
+++ b/bedrock/mozorg/views.py
@@ -133,9 +133,19 @@ class HomeView(L10nTemplateView):
 
     ftl_files_map = {old_template_name: ["mozorg/home"], template_name: ["mozorg/home-new"]}
 
+    # place expected ?v= values in this list
+    variations = ["a", "b", "c"]
+
     def get_context_data(self, **kwargs):
         ctx = super().get_context_data(**kwargs)
         ctx.update({"is_homepage": True})
+        variant = self.request.GET.get("v", None)
+
+        # ensure variant matches pre-defined value
+        if variant not in self.variations:
+            variant = None
+
+        ctx["variant"] = variant
         return ctx
 
     def get_template_names(self):
diff --git a/media/css/base/banners/fundraiser.scss b/media/css/base/banners/fundraiser.scss
new file mode 100644
index 00000000000..600bb4e392a
--- /dev/null
+++ b/media/css/base/banners/fundraiser.scss
@@ -0,0 +1,71 @@
+// This Source Code Form is subject to the terms of the Mozilla Public
+// License, v. 2.0. If a copy of the MPL was not distributed with this
+// file, You can obtain one at https://mozilla.org/MPL/2.0/.
+
+$font-path: '/media/protocol/fonts';
+$image-path: '/media/protocol/img';
+
+@import '~@mozilla-protocol/core/protocol/css/includes/lib';
+@import 'includes/basic';
+
+.c-banner-fundraising {
+    background: $color-green-20;
+    color: $color-black;
+
+    .mzp-l-content {
+        padding-top: $spacing-md;
+        padding-bottom: $spacing-md;
+    }
+
+    .c-banner-title {
+        color: $color-black;
+        display: block;
+        width: auto;
+        margin-bottom: $spacing-sm;
+        @include text-display-md;
+    }
+
+    .c-banner-tagline {
+        margin-bottom: $spacing-md;
+        @include text-body-md;
+    }
+
+    .c-banner-media {
+        display: none;
+    }
+
+    .c-banner-button {
+        background-color: $color-green-80;
+        border-color: $color-green-80;
+        margin: 0;
+        width: 100%;
+        @include text-body-lg;
+
+        &::after {
+            @include bidi(((content, ' ♥', '♥ '),));
+        }
+    }
+
+    .c-banner-close {
+        background-image: url('#{$image-path}/icons/close.svg');
+    }
+
+    @media #{$mq-md} {
+        .c-banner-tagline {
+            @include text-body-lg;
+        }
+
+        .c-banner-media {
+            display: block;
+            @include bidi(((float, right, left),));
+        }
+
+        .c-banner-copy {
+            @include bidi(((padding-right, 280px, padding-left, 0),));
+        }
+
+        .c-banner-button {
+            width: auto;
+        }
+    }
+}
diff --git a/media/img/banners/fundraiser/eoy-2024-photo-200.png b/media/img/banners/fundraiser/eoy-2024-photo-200.png
new file mode 100644
index 00000000000..f46be8510c3
Binary files /dev/null and b/media/img/banners/fundraiser/eoy-2024-photo-200.png differ
diff --git a/media/img/banners/fundraiser/eoy-2024-photo-400.png b/media/img/banners/fundraiser/eoy-2024-photo-400.png
new file mode 100644
index 00000000000..ad039d515c8
Binary files /dev/null and b/media/img/banners/fundraiser/eoy-2024-photo-400.png differ
diff --git a/media/js/base/banners/fundraiser-experiment.es6.js b/media/js/base/banners/fundraiser-experiment.es6.js
new file mode 100644
index 00000000000..7e84ba46cad
--- /dev/null
+++ b/media/js/base/banners/fundraiser-experiment.es6.js
@@ -0,0 +1,49 @@
+/*
+ * This Source Code Form is subject to the terms of the Mozilla Public
+ * License, v. 2.0. If a copy of the MPL was not distributed with this
+ * file, You can obtain one at https://mozilla.org/MPL/2.0/.
+ */
+
+import TrafficCop from '@mozmeao/trafficcop';
+import { isApprovedToRun } from '../experiment-utils.es6';
+
+const href = window.location.href;
+
+if (typeof window.dataLayer === 'undefined') {
+    window.dataLayer = [];
+}
+
+const init = () => {
+    if (href.indexOf('v=a') !== -1) {
+        window.dataLayer.push({
+            event: 'experiment_view',
+            id: 'home-fundraiser-giving-tues-2024',
+            variant: 'home-fundraiser-giving-tues-2024-va'
+        });
+    } else if (href.indexOf('v=b') !== -1) {
+        window.dataLayer.push({
+            event: 'experiment_view',
+            id: 'home-fundraiser-giving-tues-2024',
+            variant: 'home-fundraiser-giving-tues-2024-vb'
+        });
+    } else if (href.indexOf('v=c') !== -1) {
+        window.dataLayer.push({
+            event: 'experiment_view',
+            id: 'home-fundraiser-giving-tues-2024',
+            variant: 'home-fundraiser-giving-tues-2024-vc'
+        });
+    } else if (TrafficCop) {
+        if (isApprovedToRun()) {
+            const cop = new TrafficCop({
+                variations: {
+                    'v=a': 33,
+                    'v=b': 33,
+                    'v=c': 33
+                }
+            });
+            cop.init();
+        }
+    }
+};
+
+init();
diff --git a/media/js/base/banners/fundraiser.es6.js b/media/js/base/banners/fundraiser.es6.js
new file mode 100644
index 00000000000..10afa070d7b
--- /dev/null
+++ b/media/js/base/banners/fundraiser.es6.js
@@ -0,0 +1,13 @@
+/*
+ * This Source Code Form is subject to the terms of the Mozilla Public
+ * License, v. 2.0. If a copy of the MPL was not distributed with this
+ * file, You can obtain one at https://mozilla.org/MPL/2.0/.
+ */
+
+import MozBanner from './mozilla-banner.es6';
+
+function onLoad() {
+    MozBanner.init('fundraising-banner', true);
+}
+
+window.Mozilla.run(onLoad);
diff --git a/media/static-bundles.json b/media/static-bundles.json
index f86ce0fd5b1..37f2b56dd41 100644
--- a/media/static-bundles.json
+++ b/media/static-bundles.json
@@ -201,6 +201,12 @@
       ],
       "name": "home-new"
     },
+    {
+      "files": [
+        "css/base/banners/fundraiser.scss"
+      ],
+      "name": "fundraising-banner"
+    },
     {
       "files": [
         "css/mozorg/home/includes/monitor-banner.scss"
@@ -1807,6 +1813,18 @@
         "js/firefox/share-page.es6.js"
       ],
       "name": "firefox_share"
+    },
+    {
+      "files": [
+        "js/base/banners/fundraiser.es6.js"
+      ],
+      "name": "fundraising-banner"
+    },
+    {
+      "files": [
+        "js/base/banners/fundraiser-experiment.es6.js"
+      ],
+      "name": "fundraising-banner-experiment"
     }
   ]
 }