diff --git a/packages/core/src/components/Label/Label.module.scss b/packages/core/src/components/Label/Label.module.scss
index 3fd88972a6..536efb0fe4 100644
--- a/packages/core/src/components/Label/Label.module.scss
+++ b/packages/core/src/components/Label/Label.module.scss
@@ -4,6 +4,11 @@
 
 .clickable {
   @include clickable.clickable;
+
+  &:active {
+    transform: scale(0.95) translate3d(0, 0, 0);
+    transition: var(--motion-productive-short) transform;
+  }
 }
 
 .label {
diff --git a/packages/core/src/components/Label/Label.tsx b/packages/core/src/components/Label/Label.tsx
index 9d28acdff6..9a6004d848 100644
--- a/packages/core/src/components/Label/Label.tsx
+++ b/packages/core/src/components/Label/Label.tsx
@@ -2,7 +2,7 @@ import { camelCase } from "lodash-es";
 import cx from "classnames";
 import { ComponentDefaultTestId, getTestId } from "../../tests/test-ids-utils";
 import { getStyle } from "../../helpers/typesciptCssModulesHelper";
-import React, { forwardRef, useCallback, useMemo, useRef } from "react";
+import React, { forwardRef, useCallback, useEffect, useMemo, useRef, useState } from "react";
 import { backwardCompatibilityForProperties } from "../../helpers/backwardCompatibilityForProperties";
 import Text from "../Text/Text";
 import Leg from "./Leg";
@@ -11,6 +11,7 @@ import { VibeComponent, VibeComponentProps, withStaticProps } from "../../types"
 import useClickableProps from "../../hooks/useClickableProps/useClickableProps";
 import useMergeRef from "../../hooks/useMergeRef";
 import styles from "./Label.module.scss";
+import LabelCelebrationAnimation from "./LabelCelebrationAnimation";
 
 export interface LabelProps extends VibeComponentProps {
   /**
@@ -27,6 +28,7 @@ export interface LabelProps extends VibeComponentProps {
   isAnimationDisabled?: boolean;
   isLegIncluded?: boolean;
   onClick?: (event: React.MouseEvent<HTMLSpanElement, MouseEvent>) => void;
+  celebrationAnimation?: boolean;
 }
 
 const Label: VibeComponent<LabelProps> & {
@@ -45,12 +47,14 @@ const Label: VibeComponent<LabelProps> & {
       isLegIncluded = false,
       id,
       "data-testid": dataTestId,
-      onClick
+      onClick,
+      celebrationAnimation
     },
     ref
   ) => {
     const labelRef = useRef<HTMLSpanElement>(null);
     const mergedRef = useMergeRef(ref, labelRef);
+    const [isCelebrationAnimation, setIsCelebrationAnimation] = useState(celebrationAnimation);
 
     const overrideClassName = backwardCompatibilityForProperties([className, wrapperClassName]) as string;
     const isClickable = Boolean(onClick);
@@ -62,12 +66,13 @@ const Label: VibeComponent<LabelProps> & {
           getStyle(styles, camelCase("kind" + "-" + kind)),
           getStyle(styles, camelCase("color" + "-" + color)),
           {
-            [styles.withAnimation]: !isAnimationDisabled,
+            // When celebrationAnimation is active it wins over the default animation
+            [styles.withAnimation]: !isAnimationDisabled && !isCelebrationAnimation,
             [styles.withLeg]: isLegIncluded
           },
           labelClassName
         ),
-      [kind, color, isAnimationDisabled, isLegIncluded, labelClassName]
+      [kind, color, isAnimationDisabled, isLegIncluded, labelClassName, isCelebrationAnimation]
     );
 
     const onClickCallback = useCallback(
@@ -91,21 +96,55 @@ const Label: VibeComponent<LabelProps> & {
       labelRef
     );
 
-    return (
-      <span
-        {...(isClickable && clickableProps)}
-        className={cx({ [styles.clickable]: isClickable }, overrideClassName)}
-        data-testid={dataTestId || getTestId(ComponentDefaultTestId.LABEL, id)}
-        ref={mergedRef}
-      >
-        <Text element="span" type={Text.types.TEXT2} className={classNames} color={Text.colors.ON_INVERTED}>
-          <Text element="span" type={Text.types.TEXT2} color={Text.colors.INHERIT}>
-            {text}
+    useEffect(() => {
+      setIsCelebrationAnimation(celebrationAnimation);
+    }, [celebrationAnimation]);
+
+    const label = useMemo(() => {
+      return (
+        <span
+          {...(isClickable && clickableProps)}
+          className={cx({ [styles.clickable]: isClickable }, overrideClassName)}
+          data-testid={dataTestId || getTestId(ComponentDefaultTestId.LABEL, id)}
+          ref={mergedRef}
+        >
+          <Text
+            element="span"
+            type={Text.types.TEXT2}
+            className={classNames}
+            color={Text.colors.ON_INVERTED}
+            data-celebration-text={isCelebrationAnimation}
+          >
+            <Text element="span" type={Text.types.TEXT2} color={Text.colors.INHERIT}>
+              {text}
+            </Text>
+            <span className={cx(styles.legWrapper)}>{isLegIncluded ? <Leg /> : null}</span>
           </Text>
-          <span className={cx(styles.legWrapper)}>{isLegIncluded ? <Leg /> : null}</span>
-        </Text>
-      </span>
-    );
+        </span>
+      );
+    }, [
+      isClickable,
+      clickableProps,
+      overrideClassName,
+      dataTestId,
+      id,
+      mergedRef,
+      classNames,
+      isCelebrationAnimation,
+      text,
+      isLegIncluded
+    ]);
+
+    // Celebration animation is applied only for line kind
+    if (isCelebrationAnimation && kind === "line") {
+      return (
+        <LabelCelebrationAnimation onAnimationEnd={() => setIsCelebrationAnimation(false)}>
+          {label}
+        </LabelCelebrationAnimation>
+      );
+    }
+
+    return label;
   }
 );
 
diff --git a/packages/core/src/components/Label/LabelCelebrationAnimation.module.scss b/packages/core/src/components/Label/LabelCelebrationAnimation.module.scss
new file mode 100644
index 0000000000..759a87323e
--- /dev/null
+++ b/packages/core/src/components/Label/LabelCelebrationAnimation.module.scss
@@ -0,0 +1,91 @@
+.celebration {
+  // Fallback perimeter, changes according to the path length
+  --container-perimeter: 840;
+  position: relative;
+
+  .svg {
+    position: absolute;
+    top: 0;
+    left: 0;
+    height: 100%;
+    width: 100%;
+
+    .stroke {
+      fill: none;
+      stroke-width: 1;
+      stroke-linecap: round;
+      stroke-linejoin: round;
+      animation: stroke-rotate cubic-bezier(0.33, 0, 0.67, 1) forwards;
+      stroke-dasharray: var(--container-perimeter);
+      stroke-dashoffset: var(--container-perimeter);
+
+      &.base {
+        stroke: var(--color-egg_yolk);
+        animation: fade 200ms linear forwards;
+        animation-delay: 80ms;
+        stroke-dasharray: 0;
+        stroke-dashoffset: 0;
+        opacity: 0;
+      }
+
+      &.first {
+        stroke: var(--color-done-green);
+        animation-delay: 80ms;
+        animation-duration: 320ms;
+      }
+
+      &.second {
+        stroke: var(--color-stuck-red);
+        animation-delay: 200ms;
+        animation-duration: 320ms;
+      }
+
+      &.third {
+        stroke: var(--primary-color);
+        animation-delay: 360ms;
+        animation-duration: 320ms;
+      }
+    }
+  }
+
+  [data-celebration-text] {
+    background-size: 300% 100%;
+    background-repeat: no-repeat;
+    background-clip: text;
+    -webkit-background-clip: text;
+    color: transparent;
+    animation: gradient-text-fill 680ms linear forwards;
+    background-image: linear-gradient(
+      to right,
+      var(--primary-color) 30%,
+      var(--color-stuck-red) 40%,
+      var(--color-done-green) 60%,
+      var(--color-egg_yolk) 85%,
+      transparent 90%
+    );
+  }
+}
+
+@keyframes fade {
+  from {
+    opacity: 0;
+  }
+  to {
+    opacity: 1;
+  }
+}
+
+@keyframes stroke-rotate {
+  to {
+    stroke-dashoffset: 0;
+  }
+}
+
+@keyframes gradient-text-fill {
+  from {
+    background-position: 150% 0;
+  }
+  to {
+    background-position: 0% 0;
+  }
+}
diff --git a/packages/core/src/components/Label/LabelCelebrationAnimation.tsx b/packages/core/src/components/Label/LabelCelebrationAnimation.tsx
new file mode 100644
index 0000000000..eaa599eaff
--- /dev/null
+++ b/packages/core/src/components/Label/LabelCelebrationAnimation.tsx
@@ -0,0 +1,99 @@
+import React, { cloneElement, forwardRef, useCallback, useRef, useState } from "react";
+import cx from "classnames";
+import useResizeObserver from "../../hooks/useResizeObserver";
+import styles from "./LabelCelebrationAnimation.module.scss";
+
+const DEFAULT_BORDER_RADIUS = 4;
+const DEFAULT_STROKE_WIDTH = 1;
+
+export interface LabelCelebrationAnimationProps {
+  children: React.ReactElement;
+  onAnimationEnd: () => void;
+}
+
+function LabelCelebrationAnimation({ children, onAnimationEnd }: LabelCelebrationAnimationProps) {
+  const wrapperRef = useRef<HTMLDivElement>();
+  const childRef = useRef<HTMLDivElement>();
+
+  const [path, setPath] = useState<string>();
+
+  const resizeObserverCallback = useCallback(
+    ({ borderBoxSize }: { borderBoxSize: { blockSize: number; inlineSize: number } }) => {
+      const { blockSize: height, inlineSize: width } = borderBoxSize || {};
+
+      if (wrapperRef.current) {
+        const d = getPath({ width, height });
+        setPath(d);
+
+        const perimeter = getPerimeter({ width, height });
+        wrapperRef.current.style.setProperty("--container-perimeter", String(perimeter));
+      }
+    },
+    []
+  );
+
+  useResizeObserver({
+    ref: wrapperRef,
+    callback: resizeObserverCallback,
+    debounceTime: 0
+  });
+
+  const ChildComponentWithRef = forwardRef((_props, ref) =>
+    cloneElement(children, {
+      ref
+    })
+  );
+
+  return (
+    <div className={styles.celebration} ref={wrapperRef}>
+      <svg className={styles.svg}>
+        <path className={cx(styles.stroke, styles.base)} d={path} />
+        <path className={cx(styles.stroke, styles.first)} d={path} />
+        <path className={cx(styles.stroke, styles.second)} d={path} />
+        <path className={cx(styles.stroke, styles.third)} d={path} onAnimationEnd={onAnimationEnd} />
+      </svg>
+      <ChildComponentWithRef ref={childRef} />
+    </div>
+  );
+}
+
+export default LabelCelebrationAnimation;
+
+function getPath({
+  width,
+  height,
+  borderRadius = DEFAULT_BORDER_RADIUS,
+  strokeWidth = DEFAULT_STROKE_WIDTH
+}: {
+  width: number;
+  height: number;
+  borderRadius?: number;
+  strokeWidth?: number;
+}) {
+  const offset = strokeWidth / 2;
+
+  return `M ${width - strokeWidth / 2}, ${borderRadius} V ${
+    height - borderRadius
+  } A ${borderRadius} ${borderRadius} 0 0 1 ${width - borderRadius} ${height - strokeWidth / 2} H ${
+    borderRadius + offset
+  } A ${borderRadius} ${borderRadius} 0 0 1 ${strokeWidth / 2} ${height - borderRadius} V ${
+    borderRadius + offset
+  } A ${borderRadius} ${borderRadius} 0 0 1 ${borderRadius} ${strokeWidth / 2} L ${width - borderRadius}, ${
+    strokeWidth / 2
+  } A ${borderRadius} ${borderRadius} 0 0 1 ${width - strokeWidth / 2} ${borderRadius} Z`;
+}
+
+function getPerimeter({
+  width,
+  height,
+  borderRadius = DEFAULT_BORDER_RADIUS
+}: {
+  width: number;
+  height: number;
+  borderRadius?: number;
+}) {
+  const straightWidth = width - 2 * borderRadius;
+  const straightHeight = height - 2 * borderRadius;
+  const cornerCircumference = 2 * Math.PI * borderRadius;
+  return cornerCircumference + 2 * straightWidth + 2 * straightHeight;
+}
diff --git a/packages/core/src/components/Label/__stories__/label.mdx b/packages/core/src/components/Label/__stories__/label.mdx
index 8526d32e2d..ccf41421bd 100644
--- a/packages/core/src/components/Label/__stories__/label.mdx
+++ b/packages/core/src/components/Label/__stories__/label.mdx
@@ -134,6 +134,12 @@ In case of visual overload, use the secondary label in order to create hirarchy.
 
 <Canvas of={LabelStories.SecondaryLabel} />
 
+### Celebration
+
+To celebrate new feature, outline label can be highlighted by adding celebrate animation.
+
+<Canvas of={LabelStories.Celebration} />
+
 ## Related components
 
 <RelatedComponents componentsNames={[TOOLTIP, COUNTER, CHIP]} />
diff --git a/packages/core/src/components/Label/__stories__/label.stories.tsx b/packages/core/src/components/Label/__stories__/label.stories.tsx
index 7af9b0a4d7..66dd05f0fc 100644
--- a/packages/core/src/components/Label/__stories__/label.stories.tsx
+++ b/packages/core/src/components/Label/__stories__/label.stories.tsx
@@ -1,8 +1,10 @@
 import Label from "../Label";
+import Button from "../../Button/Button";
 import { createStoryMetaSettingsDecorator } from "../../../storybook";
 import { NOOP } from "../../../utils/function-utils";
 import { createComponentTemplate, MultipleStoryElementsWrapper } from "vibe-storybook-components";
 import "./label.stories.scss";
+import { useEffect, useState } from "react";
 
 const metaSettings = createStoryMetaSettingsDecorator({
   component: Label,
@@ -130,3 +132,29 @@ export const SecondaryLabel = {
     }
   }
 };
+
+export const Celebration = {
+  render: () => {
+    const [animate, setAnimate] = useState(false);
+
+    useEffect(() => {
+      setTimeout(() => {
+        setAnimate(false);
+      }, 500);
+    }, [animate]);
+
+    return (
+      <>
+        <Label text="New" kind={Label.kinds.LINE} celebrationAnimation={animate} isAnimationDisabled />
+        <Button size={Button.sizes.SMALL} kind={Button.kinds.TERTIARY} onClick={() => setAnimate(true)}>
+          Click to celebrate
+        </Button>
+      </>
+    );
+  },
+  parameters: {
+    chromatic: {
+      pauseAnimationAtEnd: true
+    }
+  }
+};