diff --git a/client/app/components/App/fontello-codes.scss b/client/app/components/App/fontello-codes.scss
index 9bef7b4a..18e34ad0 100755
--- a/client/app/components/App/fontello-codes.scss
+++ b/client/app/components/App/fontello-codes.scss
@@ -23,6 +23,7 @@
 .icon-seriousness:before { content: '\e815'; } /* '' */
 .icon-plus:before { content: '\e816'; } /* '' */
 .icon-tick:before { content: '\e817'; } /* '' */
+.icon-keyword-rule:before { content: '\e818'; }
 .icon-twitter:before { content: '\f099'; } /* '' */
 .icon-facebook:before { content: '\f09a'; } /* '' */
 .icon-sort:before { content: '\f0dc'; } /* '' */
diff --git a/client/app/utils/filtering.js b/client/app/utils/filtering.js
index 6d0b6e35..18fd9baf 100644
--- a/client/app/utils/filtering.js
+++ b/client/app/utils/filtering.js
@@ -2,7 +2,7 @@
 export function getFilterReasonIcon(reasonType) {
   const reasons = {
     corporate: 'icon-corporate',
-    keyword: 'icon-seriousness',  // TODO: this needs a real logo
+    keyword: 'icon-keyword-rule',  // TODO: this needs a real logo
     rudeness: 'icon-toxicity',
     seriousness: 'icon-seriousness',
     virality: 'icon-virality',
diff --git a/client/app/utils/filtering.test.js b/client/app/utils/filtering.test.js
index 31113a18..ce20b4fe 100644
--- a/client/app/utils/filtering.test.js
+++ b/client/app/utils/filtering.test.js
@@ -490,7 +490,7 @@ describe('filtering', () => {
       } = getFilteredPosts(POSTS.posts, settings, []);
       expect(keptPosts.length).toBe(1);
       expect(filteredPosts.length).toBe(2);
-      expect(filterReasons).toEqual({ 4521474: [{ label: 'Keyword', type: 'keyword', icon: 'icon-seriousness' }], 4521515: [{ label: 'Keyword', type: 'keyword', icon: 'icon-seriousness' }], 4521559: [] });
+      expect(filterReasons).toEqual({ 4521474: [{ label: 'Keyword', type: 'keyword', icon: 'icon-keyword-rule' }], 4521515: [{ label: 'Keyword', type: 'keyword', icon: 'icon-keyword-rule' }], 4521559: [] });
     });
 
     it('filters by keyword by OR', () => {
@@ -505,7 +505,7 @@ describe('filtering', () => {
       } = getFilteredPosts(POSTS.posts, settings, []);
       expect(keptPosts.length).toBe(1);
       expect(filteredPosts.length).toBe(2);
-      expect(filterReasons).toEqual({ 4521474: [{ label: 'Keyword', type: 'keyword', icon: 'icon-seriousness' }], 4521515: [], 4521559: [{ label: 'Keyword', type: 'keyword', icon: 'icon-seriousness' }] });
+      expect(filterReasons).toEqual({ 4521474: [{ label: 'Keyword', type: 'keyword', icon: 'icon-keyword-rule' }], 4521515: [], 4521559: [{ label: 'Keyword', type: 'keyword', icon: 'icon-keyword-rule' }] });
     });
   });
 });
diff --git a/client/static/custom-icons/fontello.eot b/client/static/custom-icons/fontello.eot
index 530c69e1..78fdeaff 100755
Binary files a/client/static/custom-icons/fontello.eot and b/client/static/custom-icons/fontello.eot differ
diff --git a/client/static/custom-icons/fontello.svg b/client/static/custom-icons/fontello.svg
index f65d2b74..b045803f 100755
--- a/client/static/custom-icons/fontello.svg
+++ b/client/static/custom-icons/fontello.svg
@@ -1,7 +1,7 @@
 <?xml version="1.0" standalone="no"?>
 <!DOCTYPE svg PUBLIC "-//W3C//DTD SVG 1.1//EN" "http://www.w3.org/Graphics/SVG/1.1/DTD/svg11.dtd">
 <svg xmlns="http://www.w3.org/2000/svg">
-<metadata>Copyright (C) 2017 by original authors @ fontello.com</metadata>
+<metadata>Copyright (C) 2019 by original authors @ fontello.com</metadata>
 <defs>
 <font id="fontello" horiz-adv-x="1000" >
 <font-face font-family="fontello" font-weight="400" font-stretch="normal" units-per-em="1000" ascent="850" descent="-150" />
@@ -54,6 +54,8 @@
 
 <glyph glyph-name="tick" unicode="&#xe817;" d="M500 790c-243 0-440-197-440-440s197-440 440-440 440 197 440 440-197 440-440 440z m0-40c221 0 400-179 400-400s-179-400-400-400-400 179-400 400 179 400 400 400z m218-219c-5-1-10-3-13-7l-256-303-155 155c-8 8-20 8-28 0s-8-20 0-28c0 0 0 0 1-1l170-170c8-8 20-8 28 0 0 0 1 1 1 1l270 320c7 8 7 21-2 28-5 4-10 5-16 5z" horiz-adv-x="1000" />
 
+<glyph glyph-name="keyword-rule" unicode="&#xe818;" d="M500-150c-276 0-500 224-500 500s224 500 500 500 500-224 500-500-224-500-500-500z m0 964c-256 0-464-208-464-464s208-464 464-464 464 208 464 464-208 464-464 464z m-193-436c-9 0-16 7-16 16v204c0 9 7 16 16 16s17-7 17-16v-204c0-9-8-16-17-16z m371 204h-370c-9 0-17 7-17 16s8 16 17 16h370c9 0 16-7 16-16s-7-16-16-16z m0-496c-9 0-17 7-17 16v57c0 9 8 16 17 16s16-7 16-16v-57c0-9-7-16-16-16z m-371 0c-9 0-16 7-16 16v187c0 9 7 16 16 16s17-7 17-16v-187c0-9-8-16-17-16z m371 0h-370c-9 0-17 7-17 16s8 17 17 17h370c9 0 16-8 16-17s-7-16-16-16z m-104 239h-340c-9 0-17 7-17 16s8 16 17 16h340c9 0 16-7 16-16s-7-16-16-16z m104-77c-9 0-17 8-17 17v152c0 9 8 16 17 16s16-7 16-16v-152c0-9-7-17-16-17z m0 260c-9 0-17 7-17 16v74c0 9 8 16 17 16s16-7 16-16v-74c0-9-7-16-16-16z m66-55h-340c-9 0-17 8-17 17s8 16 17 16h340c9 0 16-7 16-16s-7-17-16-17z m23-258h-341c-9 0-16 8-16 17s7 16 16 16h341c9 0 16-7 16-16s-7-17-16-17z" horiz-adv-x="1000" />
+
 <glyph glyph-name="twitter" unicode="&#xf099;" d="M904 622q-37-54-90-93 0-8 0-23 0-73-21-145t-64-139-103-117-144-82-181-30q-151 0-276 81 19-2 43-2 126 0 224 77-59 1-105 36t-64 89q19-3 34-3 24 0 48 6-63 13-104 62t-41 115v2q38-21 82-23-37 25-59 64t-22 86q0 49 25 91 68-83 164-133t208-55q-5 21-5 41 0 75 53 127t127 53q79 0 132-57 61 12 115 44-21-64-80-100 52 6 104 28z" horiz-adv-x="928.6" />
 
 <glyph glyph-name="facebook" unicode="&#xf09a;" d="M535 843v-147h-87q-48 0-65-20t-17-60v-106h164l-22-165h-142v-424h-171v424h-142v165h142v122q0 104 58 161t155 57q82 0 127-7z" horiz-adv-x="571.4" />
diff --git a/client/static/custom-icons/fontello.ttf b/client/static/custom-icons/fontello.ttf
index b15599bd..fd7184d9 100755
Binary files a/client/static/custom-icons/fontello.ttf and b/client/static/custom-icons/fontello.ttf differ
diff --git a/client/static/custom-icons/fontello.woff b/client/static/custom-icons/fontello.woff
index 085b0d76..b9f88251 100755
Binary files a/client/static/custom-icons/fontello.woff and b/client/static/custom-icons/fontello.woff differ
diff --git a/client/static/custom-icons/fontello.woff2 b/client/static/custom-icons/fontello.woff2
index 316cd802..7367d227 100755
Binary files a/client/static/custom-icons/fontello.woff2 and b/client/static/custom-icons/fontello.woff2 differ
diff --git a/client/static/icons/rule.svg b/client/static/icons/rule.svg
new file mode 100644
index 00000000..454bc764
--- /dev/null
+++ b/client/static/icons/rule.svg
@@ -0,0 +1,32 @@
+<?xml version="1.0" encoding="utf-8"?>
+<!-- Generator: Adobe Illustrator 23.0.1, SVG Export Plug-In . SVG Version: 6.00 Build 0)  -->
+<svg version="1.1" id="Layer_1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px"
+	 viewBox="0 0 40 40" style="enable-background:new 0 0 40 40;" xml:space="preserve">
+<style type="text/css">
+	.st0{fill:#FF3B3F;}
+</style>
+<path class="st0" d="M20,40C8.97,40,0,31.03,0,20S8.97,0,20,0s20,8.97,20,20S31.03,40,20,40z M20,1.45C9.77,1.45,1.45,9.77,1.45,20
+	S9.77,38.55,20,38.55S38.55,30.23,38.55,20S30.23,1.45,20,1.45z"/>
+<g>
+	<path class="st0" d="M12.29,18.89c-0.36,0-0.65-0.29-0.65-0.65v-8.15c0-0.36,0.29-0.65,0.65-0.65s0.65,0.29,0.65,0.65v8.15
+		C12.94,18.59,12.65,18.89,12.29,18.89z"/>
+	<path class="st0" d="M27.1,10.74h-14.8c-0.36,0-0.65-0.29-0.65-0.65s0.29-0.65,0.65-0.65h14.8c0.36,0,0.65,0.29,0.65,0.65
+		S27.46,10.74,27.1,10.74z"/>
+	<path class="st0" d="M27.1,30.56c-0.36,0-0.65-0.29-0.65-0.65v-2.25c0-0.36,0.29-0.65,0.65-0.65s0.65,0.29,0.65,0.65v2.25
+		C27.75,30.27,27.46,30.56,27.1,30.56z"/>
+	<path class="st0" d="M12.29,30.56c-0.36,0-0.65-0.29-0.65-0.65v-7.47c0-0.36,0.29-0.65,0.65-0.65s0.65,0.29,0.65,0.65v7.47
+		C12.94,30.27,12.65,30.56,12.29,30.56z"/>
+	<path class="st0" d="M27.1,30.56h-14.8c-0.36,0-0.65-0.29-0.65-0.65s0.29-0.65,0.65-0.65h14.8c0.36,0,0.65,0.29,0.65,0.65
+		S27.46,30.56,27.1,30.56z"/>
+	<path class="st0" d="M22.95,21.01H9.34c-0.36,0-0.65-0.29-0.65-0.65s0.29-0.65,0.65-0.65h13.61c0.36,0,0.65,0.29,0.65,0.65
+		S23.31,21.01,22.95,21.01z"/>
+	<path class="st0" d="M27.1,24.07c-0.36,0-0.65-0.29-0.65-0.65v-6.09c0-0.36,0.29-0.65,0.65-0.65s0.65,0.29,0.65,0.65v6.09
+		C27.75,23.78,27.46,24.07,27.1,24.07z"/>
+	<path class="st0" d="M27.1,13.7c-0.36,0-0.65-0.29-0.65-0.65v-2.96c0-0.36,0.29-0.65,0.65-0.65s0.65,0.29,0.65,0.65v2.96
+		C27.75,13.41,27.46,13.7,27.1,13.7z"/>
+	<path class="st0" d="M29.75,15.87H16.14c-0.36,0-0.65-0.29-0.65-0.65s0.29-0.65,0.65-0.65h13.61c0.36,0,0.65,0.29,0.65,0.65
+		S30.11,15.87,29.75,15.87z"/>
+	<path class="st0" d="M30.66,26.19H17.05c-0.36,0-0.65-0.29-0.65-0.65s0.29-0.65,0.65-0.65h13.61c0.36,0,0.65,0.29,0.65,0.65
+		S31.02,26.19,30.66,26.19z"/>
+</g>
+</svg>