diff --git a/lib/vagrant-google/action/run_instance.rb b/lib/vagrant-google/action/run_instance.rb
index 1e823bc..19fc27d 100644
--- a/lib/vagrant-google/action/run_instance.rb
+++ b/lib/vagrant-google/action/run_instance.rb
@@ -43,6 +43,7 @@ def call(env) # rubocop:disable Metrics/MethodLength, Metrics/AbcSize
           # Get the configs
           zone_config         = env[:machine].provider_config.get_zone_config(zone)
           image               = zone_config.image
+          image_family        = zone_config.image_family
           instance_group      = zone_config.instance_group
           name                = zone_config.name
           machine_type        = zone_config.machine_type
@@ -62,6 +63,11 @@ def call(env) # rubocop:disable Metrics/MethodLength, Metrics/AbcSize
           autodelete_disk     = zone_config.autodelete_disk
           service_accounts    = zone_config.service_accounts
 
+          # If image_family is set, get the latest image image from the family.
+          unless image_family.nil?
+            image = env[:google_compute].images.get_from_family(image_family).name
+          end
+
           # Launch!
           env[:ui].info(I18n.t("vagrant_google.launching_instance"))
           env[:ui].info(" -- Name:            #{name}")
@@ -70,6 +76,7 @@ def call(env) # rubocop:disable Metrics/MethodLength, Metrics/AbcSize
           env[:ui].info(" -- Disk size:       #{disk_size} GB")
           env[:ui].info(" -- Disk name:       #{disk_name}")
           env[:ui].info(" -- Image:           #{image}")
+          env[:ui].info(" -- Image family:    #{image_family}")
           env[:ui].info(" -- Instance Group:  #{instance_group}")
           env[:ui].info(" -- Zone:            #{zone}") if zone
           env[:ui].info(" -- Network:         #{network}") if network
diff --git a/lib/vagrant-google/config.rb b/lib/vagrant-google/config.rb
index 9424c26..1120c69 100644
--- a/lib/vagrant-google/config.rb
+++ b/lib/vagrant-google/config.rb
@@ -42,6 +42,11 @@ class Config < Vagrant.plugin("2", :config) # rubocop:disable Metrics/ClassLengt
       # @return [String]
       attr_accessor :image
 
+      # The image family of the instance to use.
+      #
+      # @return [String]
+      attr_accessor :image_family
+
       # The instance group name to put the instance in.
       #
       # @return [String]
@@ -156,6 +161,7 @@ def initialize(zone_specific=false)
         @google_json_key_location = UNSET_VALUE
         @google_project_id   = UNSET_VALUE
         @image               = UNSET_VALUE
+        @image_family        = UNSET_VALUE
         @instance_group      = UNSET_VALUE
         @machine_type        = UNSET_VALUE
         @disk_size           = UNSET_VALUE
@@ -255,7 +261,16 @@ def finalize! # rubocop:disable Metrics/CyclomaticComplexity, Metrics/PerceivedC
         @google_project_id = ENV['GOOGLE_PROJECT_ID'] if @google_project_id == UNSET_VALUE
 
         # Image must be nil, since we can't default that
-        @image = "debian-8-jessie-v20160511" if @image == UNSET_VALUE
+        if @image == UNSET_VALUE
+          if @image_family == UNSET_VALUE
+            @image = "debian-8-jessie-v20160511"
+          else
+            @image = nil
+          end
+        end
+
+        # Default image family is nil
+        @image_family = nil if @image_family == UNSET_VALUE
 
         # Default instance group name is nil
         @instance_group = nil if @instance_group == UNSET_VALUE
@@ -365,9 +380,14 @@ def validate(machine)
             errors << I18n.t("vagrant_google.config.on_host_maintenance_invalid_on_preemptible") unless \
              config.on_host_maintenance == "TERMINATE"
           end
+
+          if config.image_family
+            errors << I18n.t("vagrant_google.config.image_and_image_family_set") if \
+             config.image
+          end
         end
 
-        errors << I18n.t("vagrant_google.config.image_required") if config.image.nil?
+        errors << I18n.t("vagrant_google.config.image_required") if config.image.nil? && config.image_family.nil?
         errors << I18n.t("vagrant_google.config.name_required") if @name.nil?
 
         { "Google Provider" => errors }
diff --git a/locales/en.yml b/locales/en.yml
index 3c60c5e..7f4df6c 100644
--- a/locales/en.yml
+++ b/locales/en.yml
@@ -78,6 +78,8 @@ en:
       on_host_maintenance_invalid_on_preemptible: |-
         "on_host_maintenance" option must be set to "TERMINATE" for preemptible
         instances.
+      image_and_image_family_set: |-
+        "image" must be unset when setting "image_family"
 #-------------------------------------------------------------------------------
 # Translations for exception classes
 #-------------------------------------------------------------------------------