diff --git a/lib/seed-fu/active_record_extension.rb b/lib/seed-fu/active_record_extension.rb
index 789cbc5..d19fcc3 100644
--- a/lib/seed-fu/active_record_extension.rb
+++ b/lib/seed-fu/active_record_extension.rb
@@ -32,6 +32,9 @@ def seed(*args, &block)
       SeedFu::Seeder.new(self, *parse_seed_fu_args(args, block)).seed
     end
 
+    def seed!(*args, &block)
+      SeedFu::Seeder.new(self, *parse_seed_fu_args(args, block), validate_models: true).seed
+    end
     # Has the same syntax as {#seed}, but if a record already exists with the same values for
     # constraining attributes, it will not be updated.
     #
diff --git a/lib/seed-fu/seeder.rb b/lib/seed-fu/seeder.rb
index def2a43..10f6bc4 100644
--- a/lib/seed-fu/seeder.rb
+++ b/lib/seed-fu/seeder.rb
@@ -17,6 +17,8 @@ class Seeder
     # @option options [Boolean] :quiet (SeedFu.quiet) If true, output will be silenced
     # @option options [Boolean] :insert_only (false) If true then existing records which match the
     #   constraints will not be updated, even if the seed data has changed
+    # @option options [Boolean] :validate_models (false) If true then seeded models will be validated
+    #   when inserted/updated.
     def initialize(model_class, constraints, data, options = {})
       @model_class = model_class
       @constraints = constraints.to_a.empty? ? [:id] : constraints
@@ -71,7 +73,7 @@ def seed_record(data)
         else
           record.assign_attributes(data)
         end
-        record.save(:validate => false) || raise(ActiveRecord::RecordNotSaved, 'Record not saved!')
+        record.save(:validate => !!@options[:validate_models]) || raise(ActiveRecord::RecordNotSaved, 'Record not saved!')
         record
       end
 
diff --git a/spec/seeder_spec.rb b/spec/seeder_spec.rb
index 0b4e009..76e492a 100644
--- a/spec/seeder_spec.rb
+++ b/spec/seeder_spec.rb
@@ -172,4 +172,15 @@
   it "should raise an ActiveRecord::RecordNotSaved exception if any records fail to save" do
     expect { SeededModel.seed(:fail_to_save => true, :title => "Foo") }.to raise_error(ActiveRecord::RecordNotSaved)
   end
+
+  describe "seed!" do
+    it "should raise an ActiveRecord::RecordNotSaved exception if a record is invalid" do
+      expect { SeededModel.seed!(:title => nil) }.to raise_error(ActiveRecord::RecordNotSaved)
+    end
+
+    it "should save a model when it is valid" do
+      result = SeededModel.seed!(:title => "Foo")
+      expect(result.all?(&:persisted?)).to be_truthy
+    end
+  end
 end