diff --git a/ui/shared/entities/address/IdenticonUniversalProfileQuery.tsx b/ui/shared/entities/address/IdenticonUniversalProfileQuery.tsx
index 5d2071d497..c292bee102 100644
--- a/ui/shared/entities/address/IdenticonUniversalProfileQuery.tsx
+++ b/ui/shared/entities/address/IdenticonUniversalProfileQuery.tsx
@@ -23,7 +23,7 @@ export const useUniversalProfile = (address: string): UseQueryResult<UniversalPr
     refetchOnWindowFocus: false,
     refetchOnReconnect: false,
     retryOnMount: false,
-    staleTime: Infinity,
+    staleTime: 60 * 60 * 1000,
     queryKey: [ 'universalProfile', { address } ],
     queryFn: async() => {
       if (!isUniversalProfileEnabled()) {