diff --git a/src/locales/en.json b/src/locales/en.json
index b99d3244b..5de52f7af 100644
--- a/src/locales/en.json
+++ b/src/locales/en.json
@@ -486,7 +486,7 @@
   "listing_page_select_language_ch": "Simplified Chinese",
   "listing_page_select_language_en": "English",
   "listing_page_select_language_title": "Language",
-  "listing_page_select_language_zh": "Traditional Chinese",
+  "listing_page_select_language_zh": "Chinese",
   "listing_page_sorter": "Sort",
   "listing_page_tag_not_found": "Tag is not found",
   "Locale": {
diff --git a/src/locales/zh-Hant.json b/src/locales/zh-Hant.json
index 63721084a..013440ae2 100644
--- a/src/locales/zh-Hant.json
+++ b/src/locales/zh-Hant.json
@@ -486,7 +486,7 @@
   "listing_page_select_language_ch": "簡體中文",
   "listing_page_select_language_en": "英文",
   "listing_page_select_language_title": "語言",
-  "listing_page_select_language_zh": "繁體中文",
+  "listing_page_select_language_zh": "中文",
   "listing_page_sorter": "排序",
   "listing_page_tag_not_found": "找不到此標籤",
   "Locale": {
diff --git a/src/pages/store/index.vue b/src/pages/store/index.vue
index 44ef16a72..ce95bbfc8 100644
--- a/src/pages/store/index.vue
+++ b/src/pages/store/index.vue
@@ -304,7 +304,7 @@
               <ListingPageBooxBanner />
             </li>
 
-            <li v-for="item in sortedBookstoreItems" :key="item.classId">
+            <li v-for="item in sortedBookstoreItems" :key="item.id">
               <NFTBookItemCardV2
                 :item-id="item.classId"
                 class-cover-frame-aspect-ratio="aspect-[4/5]"
@@ -535,6 +535,17 @@ import { parseNFTMetadataURL } from '~/util/nft';
 
 import crispMixin from '~/mixins/crisp';
 
+function getCMSTagIdsForRecommendedBookstoreItemsByLocale(locale = '') {
+  const languages = ['zh', 'en'];
+  // Return language matches with locale first
+  languages.sort((a, b) => {
+    if (locale.includes(a)) return -1;
+    if (locale.includes(b)) return 1;
+    return 0;
+  });
+  return languages.map(lang => `listing-${lang}`);
+}
+
 export default {
   name: 'ListingPage',
   mixins: [crispMixin],
@@ -560,7 +571,9 @@ export default {
     try {
       const fetches = [
         $api.$get(fetchBookstoreCMSTags({ limit: 100 })),
-        store.dispatch('lazyFetchBookstoreCMSProductsByTagId', 'listing'),
+        ...getCMSTagIdsForRecommendedBookstoreItemsByLocale(i18n.locale).map(
+          tagId => store.dispatch('lazyFetchBookstoreCMSProductsByTagId', tagId)
+        ),
         store.dispatch('fetchBookstoreLatestItems'),
       ];
       if (route.query.tag) {
@@ -613,9 +626,7 @@ export default {
         href: this.canonicalLink,
       },
     ];
-    const classIds = Array.from(
-      new Set(this.bookstoreItems.map(b => b.classId).flat())
-    );
+    const classIds = this.uniqueBookstoreItems.map(item => item.classId);
     classIds.forEach(classId =>
       link.push({
         rel: 'prefetch',
@@ -754,6 +765,10 @@ export default {
           text: this.$t('listing_page_select_language_all'),
           value: LANGUAGE_OPTIONS.ALL,
         },
+        {
+          text: this.$t('listing_page_select_language_zh'),
+          value: LANGUAGE_OPTIONS.ZH,
+        },
         {
           text: this.$t('listing_page_select_language_en'),
           value: LANGUAGE_OPTIONS.EN,
@@ -825,17 +840,37 @@ export default {
       return this.$t('listing_page_header_sort', { sort: this.$t(text) });
     },
 
-    bookstoreCMSProducts() {
-      return this.nftGetBookstoreCMSProductsByTagId('listing') || [];
+    recommendedBookstoreItems() {
+      // Return 100 books for each locale
+      return getCMSTagIdsForRecommendedBookstoreItemsByLocale(this.$i18n.locale)
+        .map(tagId => this.nftGetBookstoreCMSProductsByTagId(tagId))
+        .flat()
+        .map((item, index) => ({ ...item, order: index + 1 }));
     },
 
     bookstoreItems() {
-      const items = this.selectedTagId
-        ? this.nftGetBookstoreCMSProductsByTagId(this.selectedTagId) || []
-        : [...this.bookstoreCMSProducts, ...this.nftBookstoreLatestItems];
+      if (this.selectedTagId) {
+        // Return books with particular tag from CMS
+        return this.nftGetBookstoreCMSProductsByTagId(this.selectedTagId);
+      }
+
+      if (this.selectedSorting === SORTING_OPTIONS.LATEST) {
+        // Return the latest 100 published books & fill up with recommended books from CMS
+        return this.nftBookstoreLatestItems
+          .map(item => ({
+            ...item,
+            id: item.classId, // Imitate items from CMS that have id keys
+          }))
+          .concat(this.recommendedBookstoreItems);
+      }
+
+      // Return recommended books from CMS by default
+      return this.recommendedBookstoreItems;
+    },
+    uniqueBookstoreItems() {
       const uniqueIds = new Set();
       const dedupedItems = [];
-      items.forEach(item => {
+      this.bookstoreItems.forEach(item => {
         if (!uniqueIds.has(item.classId)) {
           uniqueIds.add(item.classId);
           dedupedItems.push(item);
@@ -844,7 +879,7 @@ export default {
       return dedupedItems;
     },
     filteredBookstoreItems() {
-      return this.bookstoreItems
+      return this.uniqueBookstoreItems
         .filter(item => {
           if (this.isAppliedDRMFreeFilter) {
             return item.isDRMFree;
@@ -852,11 +887,11 @@ export default {
           return true;
         })
         .filter(item => {
-          if (
-            this.selectedLanguageFilter !== LANGUAGE_OPTIONS.ALL &&
-            item.locales
-          ) {
-            return item.locales.includes(this.selectedLanguageFilter);
+          if (this.selectedLanguageFilter !== LANGUAGE_OPTIONS.ALL) {
+            if (Array.isArray(item.locales)) {
+              return item.locales.includes(this.selectedLanguageFilter);
+            }
+            return this.selectedLanguageFilter.includes(item.locale);
           }
           return true;
         })
@@ -871,7 +906,9 @@ export default {
         });
     },
     isFilterApplied() {
-      return this.bookstoreItems.length !== this.filteredBookstoreItems.length;
+      return (
+        this.uniqueBookstoreItems.length !== this.filteredBookstoreItems.length
+      );
     },
     sortedBookstoreItems() {
       if (this.searchQuery) {
@@ -880,18 +917,6 @@ export default {
       const items = [...this.filteredBookstoreItems];
 
       items.sort((a, b) => {
-        const locale = this.selectedLanguageFilter;
-        if (locale !== LANGUAGE_OPTIONS.ALL) {
-          const aLocales = a.locales || [];
-          const bLocales = b.locales || [];
-          if (aLocales.includes(locale) && !bLocales.includes(locale)) {
-            return -1;
-          }
-          if (!aLocales.includes(locale) && bLocales.includes(locale)) {
-            return 1;
-          }
-        }
-
         switch (this.selectedSorting) {
           case SORTING_OPTIONS.RECOMMEND:
             if (a.order && b.order) {
diff --git a/src/server/api/util/airtable.js b/src/server/api/util/airtable.js
index a3de2d93c..bca1fbca9 100644
--- a/src/server/api/util/airtable.js
+++ b/src/server/api/util/airtable.js
@@ -11,8 +11,10 @@ function normalizeTagIdForViewName(viewName) {
   switch (viewName) {
     case 'landing':
       return 'Landing Page';
-    case 'listing':
-      return 'Listing Page';
+    case 'listing-zh':
+      return 'Listing Page (Chinese)';
+    case 'listing-en':
+      return 'Listing Page (English)';
     case 'all':
       return 'All';
     default:
@@ -39,7 +41,7 @@ async function fetchAirtableCMSProductsByTagId(
     }
   );
 
-  const normalizedRecords = results.data.records.map(({ fields }) => {
+  const normalizedRecords = results.data.records.map(({ id, fields }) => {
     const classId = fields.ID;
     const classIds = fields.IDs;
     const title = fields.Name;
@@ -52,6 +54,7 @@ async function fetchAirtableCMSProductsByTagId(
     const minPrice = fields['Min Price'];
     const isMultiple = classIds && classIds.length > 1;
     return {
+      id,
       classId,
       classIds: isMultiple ? classIds : undefined,
       title,
diff --git a/src/store/modules/nft.js b/src/store/modules/nft.js
index 243e5fe96..4b5f6423f 100644
--- a/src/store/modules/nft.js
+++ b/src/store/modules/nft.js
@@ -986,8 +986,9 @@ const actions = {
     const { data } = await this.$api.get(api.fetchBookstoreLatestItems());
     commit(
       TYPES.NFT_SET_BOOKSTORE_LATEST_ITEMS,
-      data.list.map(({ hideDownload, ...item }) => ({
+      data.list.map(({ hideDownload, inLanguage, ...item }) => ({
         ...item,
+        locale: inLanguage,
         isDRMFree: !hideDownload,
       }))
     );