diff --git a/src/components/NFTBook/ItemCardV2.vue b/src/components/NFTBook/ItemCardV2.vue
index 8ecf9b0bb..4aa757f03 100644
--- a/src/components/NFTBook/ItemCardV2.vue
+++ b/src/components/NFTBook/ItemCardV2.vue
@@ -67,7 +67,7 @@ export default {
       type: Boolean,
       default: true,
     },
-    medium: {
+    linkMedium: {
       type: String,
       default: '',
     },
@@ -78,9 +78,6 @@ export default {
     };
   },
   computed: {
-    linkMedium() {
-      return this.medium || undefined;
-    },
     classId() {
       return this.itemId.startsWith('likenft1') ? this.itemId : '';
     },
diff --git a/src/mixins/nft-or-collection.js b/src/mixins/nft-or-collection.js
index b7332a242..acf53b445 100644
--- a/src/mixins/nft-or-collection.js
+++ b/src/mixins/nft-or-collection.js
@@ -73,7 +73,7 @@ export default {
               collectionId: this.collectionId,
             },
             query: {
-              ll_medium: this.linkMedium,
+              ll_medium: this.mixinLinkMedium,
             },
           })
         : this.localeLocation({
@@ -82,7 +82,7 @@ export default {
               classId: this.classId,
             },
             query: {
-              ll_medium: this.linkMedium,
+              ll_medium: this.mixinLinkMedium,
             },
           });
     },
diff --git a/src/mixins/utm.js b/src/mixins/utm.js
index 40a0591b1..9a9b66951 100644
--- a/src/mixins/utm.js
+++ b/src/mixins/utm.js
@@ -11,14 +11,18 @@ export default {
     return {
       utmCampaign: this.$route.query.utm_campaign,
       utmSource: this.$route.query.utm_source,
-      utmMedium: this.$route.query.utm_medium || this.linkMedium,
+      utmMedium: this.$route.query.utm_medium || this.mixinLinkMedium,
       documentReferrer: '',
       fbClickId: this.formattedFbcQs,
     };
   },
   computed: {
-    linkMedium() {
-      return this.$route.query.ll_medium;
+    mixinLinkMedium() {
+      return (
+        this.$route.query.ll_medium ||
+        // NOTE: To be injected by the mixin user
+        this.linkMedium
+      );
     },
     gadClickId() {
       return this.$route.query.gclid;
@@ -37,7 +41,7 @@ export default {
     this.storeUTMToSessionStorage();
     this.getFbClickIdFromCookie();
     // TODO: split linkMedium into a new separate field
-    this.utmMedium = this.utmMedium || this.linkMedium;
+    this.utmMedium = this.utmMedium || this.mixinLinkMedium;
   },
   methods: {
     setUTMProps({ utmCampaign, utmSource, utmMedium }) {
diff --git a/src/pages/index.vue b/src/pages/index.vue
index c49be8e7f..5a468ddd5 100644
--- a/src/pages/index.vue
+++ b/src/pages/index.vue
@@ -400,7 +400,7 @@
               :cover-resize="300"
               :is-link-disabled="stickyBookstoreItem.isMultiple"
               :is-lazy-loaded="false"
-              medium="index_sticky_item"
+              link-medium="index_sticky_item"
               @click-cover="handleClickItem($event, stickyBookstoreItem)"
             />
           </div>
@@ -422,7 +422,7 @@
                 class-cover-frame-aspect-ratio="min-h-[360px] laptop:min-h-[0] aspect-[4/5]"
                 :cover-resize="300"
                 :is-link-disabled="item.isMultiple"
-                medium="index_grid_item"
+                link-medium="index_grid_item"
                 @click-cover="handleClickItem($event, item)"
               />
             </li>
@@ -454,7 +454,7 @@
           <NFTBookItemCardV2
             :item-id="item.classId"
             class-cover-frame-aspect-ratio="aspect-[4/5]"
-            medium="index_grid_item_swiper"
+            link-medium="index_grid_item_swiper"
             @click-cover="handleClickItem($event, item)"
           />
         </SwiperSlide>
diff --git a/src/pages/store/index.vue b/src/pages/store/index.vue
index 2fd222cf9..03c1faf54 100644
--- a/src/pages/store/index.vue
+++ b/src/pages/store/index.vue
@@ -309,7 +309,7 @@
                 :item-id="item.classId"
                 class-cover-frame-aspect-ratio="aspect-[4/5]"
                 :is-link-disabled="item.isMultiple"
-                :medium="linkMedium"
+                :link-medium="linkMedium"
                 @click-cover="handleClickItem($event, item)"
               />
             </li>
@@ -719,18 +719,9 @@ export default {
       return baseUrl;
     },
     linkMedium() {
-      const {
-        query: { ll_medium: qsMedium, tag, q },
-      } = this.$route;
-      if (qsMedium) {
-        return qsMedium;
-      }
-      if (tag) {
-        return `tag-${tag}`;
-      }
-      if (q) {
-        return 'search';
-      }
+      const { tag, q } = this.$route.query;
+      if (tag) return `tag-${tag}`;
+      if (q) return 'search';
       return 'listing';
     },
     // Price filter related