diff --git a/asset/asset.go b/asset/asset.go
index a3818974c..e84a451fa 100644
--- a/asset/asset.go
+++ b/asset/asset.go
@@ -18,6 +18,13 @@ import (
 	"github.com/lightningnetwork/lnd/tlv"
 )
 
+const (
+	// MaxAssetNameLength is the maximum byte length of an asset's name.
+	// This byte length is equivalent to character count for single-byte
+	// UTF-8 characters
+	MaxAssetNameLength = 64
+)
+
 // SerializedKey is a type for representing a public key, serialized in the
 // compressed, 33-byte form.
 type SerializedKey [33]byte
@@ -1051,5 +1058,9 @@ func ValidateAssetName(name string) error {
 	if len(name) == 0 {
 		return fmt.Errorf("asset name cannot be empty")
 	}
+	if len(name) > MaxAssetNameLength {
+		return fmt.Errorf("asset name cannot exceed %d bytes",
+			MaxAssetNameLength)
+	}
 	return nil
 }