diff --git a/internal/adminapi/endpoints.go b/internal/adminapi/endpoints.go
index c3d4f9a78d..21eb548557 100644
--- a/internal/adminapi/endpoints.go
+++ b/internal/adminapi/endpoints.go
@@ -162,15 +162,19 @@ func adminAPIFromEndpoint(
 		Namespace: endpoint.TargetRef.Namespace,
 	}
 
+	// Format for calling the Admin API. If the port explicitly indicates http as the AppProtocol, use http.
+	// Otherwise, default to HTTPS as a best practice. Consumers may want to use HTTP if they have a service mesh in place which
+	// is already handling TLS authentication for them.
+	format := "https://%s:%d"
+	if port.AppProtocol != nil && strings.Compare(*port.AppProtocol, "http") == 0 {
+		format = "http://%s:%d"
+	}
+
 	// NOTE: Endpoint's addresses are assumed to be fungible, therefore we pick
 	// only the first one.
 	// For the context please see the `Endpoint.Addresses` godoc.
 	eAddress := endpoint.Addresses[0]
 
-	// NOTE: We assume https below because the referenced Admin API
-	// server will live in another Pod/elsewhere so allowing http would
-	// not be considered best practice.
-
 	switch dnsStrategy {
 	case cfgtypes.ServiceScopedPodDNSStrategy:
 		if service.Name == "" {
@@ -184,7 +188,7 @@ func adminAPIFromEndpoint(
 		address := fmt.Sprintf("%s.%s.%s.svc", ipAddr, service.Name, service.Namespace)
 
 		return DiscoveredAdminAPI{
-			Address: fmt.Sprintf("https://%s:%d", address, *port.Port),
+			Address: fmt.Sprintf(format, address, *port.Port),
 			PodRef:  podNN,
 		}, nil
 
@@ -193,7 +197,7 @@ func adminAPIFromEndpoint(
 		address := fmt.Sprintf("%s.%s.pod", ipAddr, service.Namespace)
 
 		return DiscoveredAdminAPI{
-			Address: fmt.Sprintf("https://%s:%d", address, *port.Port),
+			Address: fmt.Sprintf(format, address, *port.Port),
 			PodRef:  podNN,
 		}, nil
 
@@ -203,7 +207,7 @@ func adminAPIFromEndpoint(
 			bounded = fmt.Sprintf("[%s]", bounded)
 		}
 		return DiscoveredAdminAPI{
-			Address: fmt.Sprintf("https://%s:%d", bounded, *port.Port),
+			Address: fmt.Sprintf(format, bounded, *port.Port),
 			PodRef:  podNN,
 		}, nil
 
diff --git a/internal/adminapi/endpoints_test.go b/internal/adminapi/endpoints_test.go
index d905786dec..5406b5797d 100644
--- a/internal/adminapi/endpoints_test.go
+++ b/internal/adminapi/endpoints_test.go
@@ -81,6 +81,34 @@ func TestDiscoverer_AddressesFromEndpointSlice(t *testing.T) {
 			),
 			dnsStrategy: cfgtypes.NamespaceScopedPodDNSStrategy,
 		},
+		{
+			name: "basic with appProtocol http",
+			endpoints: discoveryv1.EndpointSlice{
+				ObjectMeta:  endpointsSliceObjectMeta,
+				AddressType: discoveryv1.AddressTypeIPv4,
+				Endpoints: []discoveryv1.Endpoint{
+					{
+						Addresses: []string{"10.0.0.1", "10.0.0.2"},
+						Conditions: discoveryv1.EndpointConditions{
+							Ready:       lo.ToPtr(true),
+							Terminating: lo.ToPtr(false),
+						},
+						TargetRef: testPodReference(namespaceName, "pod-1"),
+					},
+				},
+				Ports: builder.NewEndpointPort(8444).WithName("admin").WithAppProtocol("http").IntoSlice(),
+			},
+			portNames: sets.New("admin"),
+			want: sets.New(
+				DiscoveredAdminAPI{
+					Address: "http://10-0-0-1.ns.pod:8444",
+					PodRef: k8stypes.NamespacedName{
+						Name: "pod-1", Namespace: namespaceName,
+					},
+				},
+			),
+			dnsStrategy: cfgtypes.NamespaceScopedPodDNSStrategy,
+		},
 		{
 			name: "basic",
 			endpoints: discoveryv1.EndpointSlice{
diff --git a/internal/util/builder/endpointport.go b/internal/util/builder/endpointport.go
index fbe3002cc2..18c714ae63 100644
--- a/internal/util/builder/endpointport.go
+++ b/internal/util/builder/endpointport.go
@@ -32,6 +32,12 @@ func (b *EndpointPortBuilder) WithName(name string) *EndpointPortBuilder {
 	return b
 }
 
+// WithAppProtocol sets the appProtocol on the endpoint port.
+func (b *EndpointPortBuilder) WithAppProtocol(appProtocol string) *EndpointPortBuilder {
+	b.ep.AppProtocol = lo.ToPtr(appProtocol)
+	return b
+}
+
 // Build returns the configured EndpointPort.
 func (b *EndpointPortBuilder) Build() discoveryv1.EndpointPort {
 	return b.ep