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AJOVT3

Applied English for Graphic and Media Designers

(English for Designers)

  • Winter 2020
  • Tuesday, 9:45–16:30; Room 104 online via Zoom and Slack
    • Group 1: 9:45–11:15, 11:30–13:00
    • Group 2: 13:15–14:45, 15:00–16:30
  • Class Workspace: Slack — Where Work Happens™
  • Office Hours: Friday, ≈ 13:00–16:00 or by appointment
  • Lecturer: Justin Gagne
  • Email: [email protected]
  • Work: Boston, MA based; remote via Prague

Contents

Description

Applied English for Graphic and Media Designers is a professional development course on written and oral English communication and career skills essential to design and media related practice.

Topics

Writing (and Speaking) for

  • Design
    • Storytelling, case studies, and presentations
  • Business
    • CV (curriculum vitae) and motivational content
  • UX
    • Words and messaging for interfaces and experiences
  • Technical Content
    • Documentation and tutorials
  • Accessibility
    • A mix of technical writing with the added complexity of markup, syntax, and structure
  • Social Media
    • Shareable content, accessible to humans and robots
  • Academic Content
    • Criticism and feedback; thesis abstract and outline
  • Blog Posts
    • A mix of all forms of writing

Grading

Everyone starts with a high pass. Come to class, do the work, care about the work, and you’ll do great.

Grade Percentage Description
A (High Pass) 90%–100% Exemplary, outstanding work
P (Pass) 70%–89% Satisfactory, acceptable work
F (Fail) < 70% Unsatisfactory, unacceptable work

Assessment

Task Percentage Description: a mix of in-class/online, written/oral/visual
Participation and attendance 25% Assignments, critiques, discussions, and workshops
Quizzes and exam(s) 25% Critiques and interviews
Final presentation 50% Public speaking and presentation

Attendance

Too long; didn’t read: Please, keep me in the loop, communicate, and let me know when and if you need to be absent.

Come to class, it’s once a week. But when you can’t (it happens; I may need to miss a class too), then contact me ahead of time (or later) via email or Slack.

Absences Grade Description
Three (3) Pass (75%) Maximum absences allowed; that’s missing ¼ of the course
> Three (3) Fail A failing grade due to absences; let’s talk before this happens
Illness/emergency TBD Contact and schedule for missed and/or extra credit classwork

Authorship

Students must submit original work in this course; refer to the school policy on plagiarism.

Books

Optional, but recommended. (We’ll discuss books.)

Workbook

Helpful communication and career skills reference; in particular, Units 1–4 and Vocabulary sections.

  • English for Designers by Danica Brečková, Epos, 2005, ISBN-13: 9788080576530

    • Unit 1: The Designer’s Profession
    • Unit 2: Drawing and Visualizing
    • Unit 3: Becoming a Professional Designer
    • Unit 4: Products and Their Presentation
    • English/Slovak, Slovak/English Vocabulary

Writing

Style, Usage, and Grammar

The following chart shows some of the major differences in punctuation style between The Associated Press Stylebook (2018 edition) and The Chicago Manual of Style (17th edition).

Speaking

Business

Tools

Tools for making writing and designing more accessible; pick your flavor.

Proofreading

Writing

Markdown

Text Editors

Resources

Helpful course related links.

Writing

Grammar and Punctuation

Vocabulary

English Usage and Style

Copyediting

Social Media

Design

Typography

Web Design and Development

Web-Related
HTML
CSS

Digital Publication

EPUB

Schedule

12 weeks; 11 meetings total; each Tuesday at 10:00 (9:45) and 13:30 (13:15).

  • Week 1, October 6
  • Week 2, October 13
  • Week 3, October 20
  • Week 4, October 27
  • Week 5, November 3
  • Week 6, November 10
  • Week 7, November 17
    • No class, Struggle for Freedom and Democracy; International Students’ Day
  • Week 8, November 24
  • Week 9, December 1
  • Week 10, December 8
  • Week 11, December 15
    • Final presentations and course content review
  • Week 12, December 22
    • Final presentations and course content review
  • Week 13, December 29
    • No class; no office hours
  • Week 14, January 5
    • Optional office hours; update assignments for final grading
  • Week 15, January 12
    • Optional office hours; update assignments for final grading

Note: Preliminary, work in progress, schedule details are subject to change.

Week 1

Week 2

  • Discussion:
  • Assignment:
    • Handoff of Character & Description work and URL.
    • Select a few of your best and favorite portfolio pieces, three (3) to x (any number), and be prepared to present and talk about your work with the class for Week 3, October 20.

Week 3

Week 4

  • Design writing; storytelling and case studies
    • Discussion:
    • Assignment:
      • Handoff of Intentional Aboutness work and URL.
      • Collate content for a draft CV (curriculum vitae, résumé); brief to be determined (TBD)

Week 5

  • Business writing; CV (curriculum vitae) and motivational content

Week 6

  • Design writing; voice and tone; writing style guides
    • Discussion:
    • Assignment:
      • Voice & Tone; to be announced (TBA)

Week 7

Week 8

Week 9

  • Blog post writing; Voice & Tone review

Week 10

Week 11

Week 12

Week 13

  • No class; no office hours

Week 14

  • Optional office hours; update assignments for final grading

Week 15

  • Optional office hours; update assignments for final grading

Student Coursework