How should we refer to the library name in prose?

[gforsyth]

I'll state up front: I think we should be consistent in how we refer to Ibis when writing prose documentation.

When referring to top-level functions and methods, we are already consistently using backticks so that it is clear that it is a callable function/method, e.g. ibis.read_csv

When referring to the library in non-code contexts, we're a bit more scattered:

A backend is where execution of Ibis table expressions...

You can perform joins on local data to ibis expressions from your backend...