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About Build Your DXP

Build Your DXP is a community powered catalog to explore the best-of-breed services that power today's Digital Experience Platforms. This project is maintained by Hygraph

What is a DXP?

A DXP, or a Digital Experience Platform, is an emerging category of software aiming to tackle the primary goal of perfecting the customer experience, or CX. Traditionally DXPs have been "full-stack" monoliths that provide an architecture for businesses to digitize their business goals, marketing activities, analytics, and content management. Over time, with the rise of API-driven approaches and the need for omnichannel content distribution, there has been an emergence of micro-services based DXPs, which are essentially a suite of products working in harmony.

This website aims to catalog these "best of breed" micro-services that typically come together to form a DXP.

Learn more about the details on a DXP in the context of microservices and Headless CMS on the Hygraph Academy.

What is BuildYourDXP.com?

BuildYourDXP is an open-source compilation of tools and services that typically come together to form a DXP. Our goal is to provide an objective landscape of services that follow certain guidelines:

  • All tools and services must integrate with one another, either natively, or via a series of configurations.
  • They must be independent of the other - whether for deployment, adding in, removing, or modifying - i.e. not a "monolith".
  • They must provide an API
  • While not necessarily "Headless", each tool must be prominent in their category as an independently scalable component.
  • No vendor should be a "monolithic" DXP by itself.
  • Each vendor should be a cloud-based SaaS solution for easy adoption, without the obstacles of self-hosting, on-premises, or security upgrades.

To ensure that the information is as up-to-date and comprehensive as possible, this project is completely open-source, and edits/additions are welcomed.

Component Selection

The "components", or categories chosen, are those that most prominently appear, or can be included, in most B2B and B2C use cases across industries without niche barriers.

  • AB Testing
  • AI and Machine Learning
  • Analytics
  • Authorization & Authentication
  • CDP (Customer Data Platform)
  • Chatbots
  • Cloud Services (Hosting and Delivery)
  • Customer Engagement
  • eCommerce
  • Headless CMS
  • Marketing Automation & CRM
  • NPS
  • Payments
  • Personalization Engines
  • Reputation Management
  • Sales Automation & CRM
  • Search & Discovery
  • Voice