From 046f6c585496f7560af7d58937be12899d87d19b Mon Sep 17 00:00:00 2001 From: Chad Whitacre Date: Wed, 20 May 2015 08:27:41 -0400 Subject: [PATCH] Trim up audience and product pages Remove individual givers use case in light of #180. --- www/big-picture/audience/index.spt | 68 +----------------------------- www/big-picture/product.spt | 15 +++---- 2 files changed, 7 insertions(+), 76 deletions(-) diff --git a/www/big-picture/audience/index.spt b/www/big-picture/audience/index.spt index 77d38fa..61b60ba 100644 --- a/www/big-picture/audience/index.spt +++ b/www/big-picture/audience/index.spt @@ -4,69 +4,5 @@ nav_title = 'Audience' Our [mission](../mission) is to cultivate an economy of gratitude, generosity, and love. Our [values](../brand/) additionally include honesty, kindness, -directness, safety, and optimism. We've identified two audiences that -potentially share our mission and values: - - 1. People who want to tip their friends and family. - - 1. People who want to run an open company. - -Let's unpack that. - -We recognize two basic kinds of actors in our economy: individuals (people) and -groups (organizations, companies, teams, projects, etc). The relationships -between these two kinds of actors give rise to three "moments" or experiences -on which Gratipay is built: - - 1. a moment of "pure" generosity and gratitude, when an individual gives a - small, altruistic, no-strings-attached gift, which another individual - receives; and, - - 2. a moment of "calculated" generosity and gratitude, when: - -
    -
  1. an individual or group pays money (as a customer) to a group; or,
    2. -
  2. an individual or group takes (as a staff member or division) or receives - (as a contractor or vendor) money from a group.
    3. -
- -These three moments lead to three levels to our product: - - 1. We are a marketplace for small, no-strings-attached gifts between - individuals. - - 2.
    -
  1. We are a marketplace for pay-what-you-want goods and services.
    2. -
  2. We are a marketplace for take-what-you-need work.
    3. -
- -Which is to say that Gratipay is three marketplaces in one ... aaaaand that's a -lot of marketplaces. But what could we cut? Without Marketplace 1, we lose the -"pure" moment that authenticates and validates and animates the rest. Without -Marketplace 2b we lose the ability for normal people to find a living within -our economy, and without Marketplace 2a we lose the ability for groups to -sustain themselves and provide a living for individuals. It seems that we have -to build a triple marketplace in order to achieve our mission. - -As a triple marketplace we serve "buyers" and "sellers" on both sides of all -three exchanges. For each marketplace there is a primary customer of ours, who -is the initiator or active partner in each exchange. They bring with them their -passive partner, who is then our secondary customer. Our primary customer for -each marketplace is: - - 1. the individual giver - - 2.
    -
  1. the group receiver (company or organization collecting payments or donations)
    2. -
  2. the group giver (company or organization offering work)
    3. -
- - -Our secondary customer for each marketplace is: - - 1. the individual receiver - - 2.
    -
  1. the individual or group giver (customer)
    2. -
  2. the individual or group receiver or taker (contractor, vendor, staff member, or division)
    3. -
+directness, safety, and optimism. Our primary audience is people who want to +run an open company. diff --git a/www/big-picture/product.spt b/www/big-picture/product.spt index 3bd566f..2188778 100644 --- a/www/big-picture/product.spt +++ b/www/big-picture/product.spt @@ -3,16 +3,11 @@ nav_title = "Product" [---] text/html What product are we building to further our [mission](./mission) according to -our [values](./brand/) for our [audience](./audience/)? Our product is a social -payments platform. A user creates an account, configures a (weekly) payment, -and connects a funding instrument. We process payments every Thursday. - -The immediate purpose of our product is to enable [our users](./audience/) to -delight their friends and run their companies. The secondary purpose is to -enable our users' users to receive tips, make payments, and collect payroll. -The wider purpose is to steadily amplify a virtuous cycle between gratitude and -generosity—"inspiring generosity"—until an entire economy comes to -flourish on this reciprocity. +our [values](./brand/) for our [audience](./audience/)? Our product offers +payments and payroll for open work. Companies and organizations apply to join +Gratipay as a "team," and then they can use Gratipay to collect voluntary +payments from their customers, and distribute payments to their team members. +We process payments every Thursday. ## Information Architecture